Marisa D. Aceves. Spectrum 3. Digital Photography
Everyone searches for that elusive ‘formula for success’.
At some point in our lives we all entertain the big ‘If ‘.
Many of us want to believe:
If we just read a certain book about marketing, we will understand the secret to selling our unique brand of art.
If we just take this SEO seminar on how to optimize our website, everyone looking to buy our work will suddenly find us on the internet.
If we just purchase this social media package for $99.99, we will become a ‘social media rockstar/artstar’.
If we just work hard to attract the attention of this one particular gallery, we will finally get that life-changeing/career-making show that we’ve always dreamed of.
If only…if…if …if
We cannot live our lives counting on the next ‘If ‘ to change what we don’t like about ourselves, or our art career.
Yes, hard work, discipline, proper planning and solid marketing will increase our chances of success, but they do not guarantee that it will occur.
Sadly, those of us looking for guarantees and magic formulas will find that there are none.
What we might ask ourselves if we happen to encounter anxiety about the relative uncertainty of our chosen profession is “Why am I creating art in the first place?” and “What do I consider success?”