Article by Marisa D. Aceves
How To Find Content Ideas For Your Blog Part 3
Great content is hard to find.
At least, that is what fellow marketers would like you to believe.
But that is a myth.
Inspiration for unique content exists in many places.
So are you tired of searching for content ideas without a clue where to begin?
Forget about marinating in your past frustration.
This article series is all about teaching you where to look.
The previous article, Part 2, covers how to get content ideas for your blog utilizing Instagram, Google Search Tool, and Google.
Now get ready for the following three suggestions.
Your content future is beginning to look a lot brighter.
It’s time to dive in.
Most people assume that this social media site is used strictly for finding jobs and recruiting new employees. But it has many other uses. For example, you may not know that you can increase your organic traffic by distributing your content across groups relating to your industry.
Indeed, there are endless possibilities for content promotion on this platform. All your content can bring visitors from Linkedin to your business website. Blog posts, infographics, and videos are great ways to share your products, services, and overall brand message. Still, you have to know which content generates the most interest.
To increase your website traffic and search rankings, you must follow Linkedin influencers. They’re the ones whose E-books, business blogging, and guest posts acquire the most shares, likes, and comments. So if you want to improve the results you get from your marketing efforts and meet your marketing goals, learn from the masters.
How do you do that?
Well, you’re about to find out!
Before we begin, you need to remember you’re not just any marketer. It’s crucial to know your niche and positioning in your industry.
To find influencers with a target audience, you want to attract, you must develop a list of keywords that apply to your business.
You can use Google Keyword Planner or Ubersuggest’s Keyword Tool to find keywords that best describe what you have to offer.
I’ll use Ubsuggest and the keyword B2B marketing services for this digital marketing example.
After you type in your keyword in the search box on the homepage, you’ll arrive at the Keyword Overview page.
Scroll down to the Keyword Ideas chart and select the appropriate keywords you can use in a Linkedin industry search. Instead of writing all the keywords down, you can export them to a CSV if you sign in for a free account.
Now let’s do a google search for B2B marketing influencers. The search engines will tell us which blogs and websites they consider relevant, trustworthy, and high-quality. However, remember not to rely on them exclusively. Always research before depending upon any piece of content.
From the Top Rank Blog in the search results, you can see which B2B influencers to follow across various social media platforms for content creation inspiration.
Make a list of the influencers for further research.
Go to the Linkedin website and sign in. Enter one of the influencers from your industry list into the search window at the top of the page.
You’ll arrive at a page with various digital content that the influencer has shared with their Linkedin audience.
Click the Posts button in the menu at the top of the page.
Here you will see a list of posts from your chosen market influencer or strategist.
When studying the top influencers in your industry niche, consider these suggestions:
- Check to see if the influencer hosts or takes part in webinars.
- Are they marketing across other social media channels?
- What marketing strategies, branding, repurposing, or media strategy are they currently using?
- Examine their call-to-action, white papers, landing pages, and content distribution.
- When reading their posts, identify which ones generate the most engagement and why.
- Take note of the pattern and type of hashtags used on each post.
When you create your content, brainstorm ideas on optimizing it based on what successful influencers are doing on social media and their website.
Also, don’t forget to follow them on social media to view their latest content.
Learn about who they connect with, their sales funnel, and their general online presence. Doing this exercise is informative. It can help you find your voice and stand out.
Pinterest first came on the social media scene in March of 2010. However, its founders, Ben Silbermann, Paul Sciarra, and Evan Sharp, would never imagine it becoming the marketing hub of today. Since October 2012, Pinterest has allowed businesses to market their goods and services through a business account.
What does this mean for us marketers?
Well, it’s yet another awesomely powerful social media platform to distribute and share your content. In addition, you can use it to do targeted market research to create content that increases your brand visibility and converts leads into sales.
But before you get promotional, you need to understand how to utilize Pinterest for content ideas.
Let’s visit Pinterest and sign in.
Go to your home feed and search for one of the B2B influencers you added to your previous list.
After adding their name to your Pinterest search, you will arrive at a page with a series of their pins.
To narrow down the search, click on profiles. Then select the business profile of the influencer.
You will instantly arrive at their profile page.
Then, click on their articles, webinars, and podcasts for additional content ideas. Again you’ll want to check out which pins get the most comments and shares.
To make the most of your Pinterest research, look at the following areas:
- What kind of images are they using?
- What are content topics not covered?
- Consider what new information you can add to an already engaging issue.
To get additional ideas for pieces of content, do a general niche search or if you have a business account, go to the analytics section and select trends.
Here you see a variety of trending content. Next, type your topic in the search bar to view popular posts with solid headlines and a lot of engagement.
Also, visit the shop section to identify what content is selling.
Finally, visit the profile section and follow influencers in your niche with repeat engagement and business on Pinterest and Linkedin.
This additional information will help you build your business with carefully curated content Pinterest users love.
Performing keyword research on social networks can seem intimidating and time-consuming. Still, the insights it provides are essential for increasing your brand awareness and lead generation.
Statista is the top business data platform. It provides valuable statistics to include to strengthen and back your article points. In addition, you can access trending insights on popular topics like tourism, health, wellness, and advertising.
If you want to geek out, and I suggest you do, then give Statista a try.
The information it provides will take your content to the next level.
Type in your keyword search into the search box and press return.
On the search results page, you’ll notice three critical categories on the left: Statistics, Studies & Reports, and Expert Tools.
The information the reports provide is quite valuable and pricey. Suppose you’re an established business with a marketing budget. In that case, you can either pay for an individual piece or purchase a pro plan.
However, suppose you’re on a tight budget like many. In that case, there is still a way to discover valuable statistics and case studies to add to your content.
You can perform a google search.
Type in your ‘keyword’ and the search phrase ‘marketing statistics’ and the ‘year.’
To find case studies for your content articles, add your ‘keyword’ and the search phrase ‘case studies’ and the ‘year.’
There are several creative ways to find content ideas for your blog and social media platforms. Many bloggers burn out when they can’t find novel ideas in the most common places. Learning to look outside the usual marketing channels to boost content engagement and achieve your business goals is an inbound marketing skill you develop over time. Determining what types of content drives traffic to your website will vary with each platform, so don’t despair. With a carefully thought-out marketing plan, brand consistency, copywriting principles, and an intimate understanding of the buyer process, you too can create killer content that sells.
What other sources for content creation have you discovered?
Meet The Author
Marisa D. Aceves
Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.