Why Team Building Is Important: 7 Top Reasons

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Photo by Jason Goodman on Unsplash

Importance Of Team Building In The Workplace

Everyone wants a successful brand. But you have to learn what it takes to get there. Contrary to popular belief, you need help building a prosperous business. Even if you’re a jack-of-all-trades and a master multitasker, you require other people’s skills and perspectives to help you grow. That is the reason why team building is so important. 75% of office staff claim that collaboration and teamwork are critical components of corporate success. But what are the secret advantages of team building? Well, you’re about to find out.

In this article, we will address the following:

  • The effectiveness of team building 
  • How it increases productivity, improves morale, builds employee appreciation, and more
  • Helpful suggestions for cultivating a healthy, constructive team environment

Why Team Building Is Effective

Team building has increased in popularity because it builds community and solidarity among an organization’s employees. When people feel that they’re not alone when facing a company problem or challenge, it helps to improve their resolve, especially during pandemic isolation. According to research, when the global work environment changed to remote work because of enforced Covid regulations, more than 2,500% of businesses began financing virtual team-building activities. Additionally, a fully involved workforce can double a company’s profits. Moreover, it fosters better collaboration and communication, which is essential for retaining valuable employees and increasing loyalty.  

Benefits Of Team Building Activities

There are many reasons for making team-building a vital part of your brand’s marketing strategy. Here are a few of the best:

Increases Productivity

Besides helping workers feel part of a community, it also increases productivity. When people are encouraged by other employees to do their best and complimented on their strengths, they purposefully improve their performance, increasing company productivity by 12%. In addition, they invest more in the company’s success because they know their employer and co-workers appreciate and reward their efforts. Instead of one person multitasking into oblivion, teams can help carry each other so that the overall workload doesn’t overwhelm them. As a result, each member can work faster, increase their strengths and pick up new skills.

Suggestions:

To help enhance the productivity of your business, motivate your employees to participate in team activities that highlight each of the team member’s strengths. Activities that engage them to work together to build or create something for a cause or charity inspire trust and move them to work more efficiently and effectively.

Improves Company Morale

When your employees feel overwhelmed and overworked, they tend to shut down or approach their tasks with little to no enthusiasm. The social aspect of teams helps to improve motivation and well-being. In addition, team members with more experience in challenging duties can act as teachers, mentors, and support, which makes otherwise tense situations more tolerable. When employees know other people are there to assist and educate them, they are less stressed and more open to undertaking unfamiliar jobs. The constant communication between team members helps to lessen feelings of isolation, loneliness, and frustration.

Suggestions: 

Try virtual team-building activities that promote better communication and boost morale. For example, virtual ice-breaker games like Gif Wars, which uses Nectar software to encourage team members to shout out others for appreciation or acknowledgment, can help build trust, camaraderie, and loyalty.

Promotes Better Communication

For a business to run smoothly, all employees must be on the same page and working towards similar goals. Besides, team building promotes better communication because members must reach out to others on their team to complete a task successfully. Members can learn skills they wouldn’t have acquired alone. As their comfort grows, they know to see their team members as allies lessening suspicion, unproductive competition, and in-fighting.

Suggestions:

Check out games like Secret Agenda, which helps enhance collaboration activities, or Blind Design, which enriches your team’s instructional abilities.

Stimulates Creativity

It’s challenging to devise alternative solutions to common problems, especially when you have to do it all yourself. However, with teams, you have many different perspectives, which allow you to benefit from other people’s experiences. Moreover, group members can share their unique insights on how to solve a problem. 

Suggestions:

Creative Games like The Paper Tower and Scavenger Hunt teach planning and strategic thinking.

Fosters Solid Relationships

Along with improving communication and collaboration, team building builds solid work relationships. People need people. And trust is key to getting your employees to share new ideas, concepts, and advice with their co-workers. In addition, knowing they have extra support during busy and challenging times gives members more confidence and a sense of relief. Also, when the team is successful, all members share in that success which often results in a more positive outlook, increased confidence, and willingness to work together.

Suggestions:

Remote Activities, like Coffee Chats, use the Donut Slack app to randomly pair employees who are encouraged to share coffee, a snack, and a casual conversation. The rules ensure that employees avoid work talk and share small details about their lives and appropriate personal stories.

Aids In Conflict Resolution

When employees have to work with a team to accomplish goals, they have more incentive to mend relationships to ensure your company succeeds. Team building forces co-workers to focus on a shared objective, not individual ambition. So maintaining solid, healthy relationships based on cooperation, collaboration, and trust is necessary.

Suggestions: 

Try fun conflict/resolution activities like Dizzy Debates which involves perspective exercises, and the You Said, I Heard game which emphasizes better communication.

Identifies Leadership Skills

Working in teams also spotlights individual members’ talents and soft skills, which is perfect for discovering future leadership in critical areas of your company. For example, someone that excels in conflict resolution could be the ideal candidate for an upcoming HR position. Another member who is good at noticing behavioral patterns and delegating group responsibilities firmly yet with compassion and insight could, one day, be the next Office Manager. 

Suggestions:

To highlight the best in your team members, try activities like Plane Crash and Minefield, which pinpoint members who are creative, good at organization, and decisive. 

Now that you know why team building is important to the strength and growth of your business, you can discover how to select and manage team members to make the most of your brand. However, even though you’re aware of the benefits of team building, it can still be challenging to implement all of the above suggestions immediately. An easy and obtainable solution to this problem is to focus on the two most important improvements to your team’s ability to work together. 

What can additional reasons for team building help you boost your business?  

Meet The Author

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Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not toiling away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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Social Media Automation Tools: Best 7 To Save You Time

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Photo by ANTONI SHKRABA on Pexels.com

Header Image by Stefan Schweihofer from Pixabay

Are you tired of spending hours figuring out what to post on social media? Do you find it near impossible to keep up with the consistent posting schedule required to gain more followers, leads, and sales? Social media automation allows you to preplan your posts to spend more time working on the parts of your business that matter most. According to emailmonday’s Ultimate Marketing automation statistics overview and Demand Spring Marketing Automation Platform Insights, 96% of marketers have added a marketing automation platform.

Social Media Automation Software Part 2

In part one, we reviewed the benefits and drawbacks of three top social media automation tools Coschedule, Hootsuite, and Sendible. In this installment, we’ll check Zoho Social, Later, Buffer, and Drum Up.

In this article, we will cover:

  • The necessity of using social media automation tools to scale your business
  • The Automation Tools Zoho Social, Later, Buffer, and Drum Up
  • How to use each social media tool and what they do
  • Which social media tool is right for your business
  • Pricing Packages/Plans
  • Pros and Cons 

Why it’s necessary to use social media automation tools to help you scale your business? 

When you’re a business owner, you have many responsibilities that take you away from strictly focusing on social media marketing. However, social media platforms present the perfect opportunity for reaching your target audience online. Posting manually on social media every week and managing various social media accounts can take its toll as you have to juggle many tasks to meet your weekly, monthly, and yearly goals. Social media automation helps you build your network and find new customers more efficiently by allowing you to easily adjust your weekly postings to align with your business’s content calendar and stages of the buying process. As a result, you can reduce your marketing cost, raise brand awareness and increase customer engagement.

These useful social media automation tools help simplify your marketing efforts:

Zoho Social 

Zoho claims to be the easiest way to manage your social media. In addition, it boasts some impressive features to maximize your marketing efficiently, such as creating custom reports and scheduling unlimited posts when your audience is most active. Besides, it was voted the best social media management software of 2022 by Forbes Advisor.

With its intuitive content calendar, you can easily keep track of your content, organizing the posts the way you like. 

Keep track of relevant news across social media platforms using multiple listing columns.

Use Zoho’s pre-built or custom analytics reports to gain valuable insights into the content your audience loves.

Who can benefit

It’s flexible and an excellent choice for small businesses with a limited budget and established companies looking to save money.

Pricing Packages/Plans

 Zoho Social Platform has three pricing plans. The Standard Plan, which is $10 a month billed annually, allows you to post on seven channels. It includes twenty-four-hour email support, helpful features like user tagging, summary reports, and a handy URL link shortener. 

The software’s Professional plan, at a low $30 a month billed annually, lets you post on eight channels and includes standard features such as Livestream, bulk scheduling, Media library, and Cloudpicker.

Its Premium plan at a reasonable $40 a month billed annually allows you to post on up to nine channels and supports professional features such as exporting posts, team member audio/video and chat, exporting posts, and SmartQ.

Pros and Cons 

Pros

Zoho’s affordability and ease of use make it one of the top social media automation software. Here’s why:

  • It allows you to keep up with all your customers from a shared database.
  • The pricing plans are flexible and affordable, enabling you to choose which one is right for your budget.
  • It offers fluid desk and CRM integrations.
  • The software includes helpful analytics and publishing features.
  • You can preplan your posts for a variety of social media platforms.

Cons

Although Zoho Social has many practical features, some areas need improvement:

  • There are no premier integration or consulting services
  • It cannot edit content
  •  There is no accessibility for Instagram stories, carousels, or reels.
  • You cannot forward development teams to notify them of updates.

Later

Later is an all-in-one social media scheduling software that is user-friendly and allows you to quickly and easily pre-schedule posts on several popular platforms like Tiktok, Twitter, Facebook, Pinterest, Instagram, and Linkedin.

If you’re having problems creating content, this social media software helps you find content ideas you can tweak to fit your brand, then share in a matter of minutes.

Also, its detailed analytics allows you to track sales, determine which posts receive the most engagement, and drive traffic. You get personalized insights into what works for your business and how to improve your social media content strategy.

In addition, the free custom design feature helps you to create a consistent look across all your social media platforms.

Who can benefit

It’s perfect for small businesses, startups with growing teams, and more established brands with multiple clients and locations.

Pricing Packages/Plans

Later has three initial and two-scale plans for business managing several clients and locations. 

The Starter Plan is $18 a month. It includes social media automation on one account on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. You get a maximum of 30 posts on each social media profile, three months of analytics data, and a LinkedIn bio page with limited customization.

Later’s Growth Plan is a moderate $40 a month. It covers three social sets on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. Three employees can preplan posts. In addition to 150 posts per social media profile, you can access brand management and team tools, full analytics equalling one year of data, and complete Linkedin bio page customization.

The Advanced plan, at $80 a month, is an excellent choice if you manage multiple brands. You get six social sets with six users on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. Also, you have access to features such as Live chat support and an unlimited number of posts.

There are two scale plans if you are a large, well-established business requiring more support. 

Later’s $200 a month Scale 15 plan comes with 15 social sets/90 social profiles on Instagram, Facebook, Pinterest, Tiktok, and Linkedin and supports up to 10 users.  

The Scale 30 plan, at $400 a month, includes 30 social sets on Instagram, Facebook, Pinterest, Tiktok, and Linkedin and supports 20 users.

Both Scale plans have advanced features such as Multi-Profile Scheduling, Saved Captions, Visual Instagram Planner, and Media Editing.

Pros and Cons

Pros

Later has several outstanding features that make it stand out from the competition:

  • You can post on a variety of social media platforms.
  • It allows for multiple users.
  • The price is affordable.
  • It has detailed social media analytics plus timely data reports to help you improve your content.

Cons

While Later excels in many critical areas of social media automation, it lacks some key features:

  • It needs more features for Twitter and Facebook. 
  • Later claims to support TikTok and Instagram scheduling when it doesn’t.
  • It needs to improve its analytics software.
  • There are no placeholder images to use when posting on social media.

Buffer

Buffer is a social media automation software that lets you handle various social media accounts on platforms like Twitter, Facebook, and Instagram, analyze audience engagement, and schedule posts. In addition, it helps you to collaborate with others as you plan your marketing campaigns by permitting you to pre-schedule your posts. Also, their Hotkeys and Labels features allow you to focus on the most crucial comments in your niche with a response rate that is twice as fast as its competitors.

Who it benefits

Buffer is a fine choice for freelancers, small businesses new to social media, experienced business professionals, and agencies with multiple teams.

Plans & Pricing

Buffer has four pricing plans: Free, Essentials, Team, and Agency. 

The Free plan gives you three social media channels with ten posts per channel. In addition, you can access simple publishing tools, their Landing Page builder, and a buff.ly link shortener.

Buffers Essentials plan, starting at $5 a month per channel, permits you to store two thousand scheduled posts per channel and access analytics, planning and publishing, and engagement tools.

Their Team Plan starts at $10 per month with unlimited social media channels, draft collaboration tools, and unlimited teams and clients.

The Agency Plan at $100 per month for ten channels comes with custom access and permissions, additional team features, and unlimited users and collaborators.

Pros and Cons

 Pros

This agile social media software is perfect for all stages of your business journey:

  • They have easy-to-understand exportable reports.
  • Their active community of users can help you troubleshoot and learn the software.
  • You can use its free image creation tool effortlessly to create social media images.
  • Its productive social media automation software can help you discover the right content and times to post, especially during marketing campaigns.

Cons

Although Buffer offers several helpful features at an affordable price, it needs improvement in these areas:

  • It lacks a social media library feature.
  • Buffer doesn’t synch well with Facebook’s algorithm to suggest effective posting times.
  • There is no way to monitor social mentions.
  • It doesn’t have a calendar scheduling feature.

DrumUp

DrumUp is a social media automation mobile and web application software for freelancers, startups, and established businesses explicitly created for social media management and content curation. Its Automatic Content Schedule and Content Suggestion features help you to schedule expertly crafted content to get more leads and sales and promote your brand. Additionally, you can add several social media accounts, adjust their settings, and monitor them for engagement. Also, it makes hashtag recommendations and permits you to set compelling posts on repeat schedules. Besides timely content generation advice, it provides detailed social media analytics to help you measure your performance on Facebook, LinkedIn, and Twitter.

Who it benefits

DrumUp is an excellent choice for freelancers and startups as it offers lower-priced, budget-friendly plans. It’s a good choice for established businesses and agencies as well.

Plans & Pricing

The Free plan allows you one content suggestion stream, three daily posts, custom scheduling of posts, one social account, and Hashtag and @mention suggestions.

DrumUps Starter plan at $15 a month includes ten pre-scheduled daily posts, three RSS feeds up to three social accounts, one thousand posts in the content library, a URL shortener, and a set repeat schedule for posts.

Their popular Pro plan at $39 a month has twenty content suggestions, streams, five RSS feeds, twenty social accounts, chrome extensions, and Group social accounts.

Finally, the Small Business plan at $79 a month includes twenty social accounts, five thousand posts in the library, detailed analytics, custom scheduling of posts, and a slack extension.

Pros and Cons

 Pros

Besides timely content suggestions, detailed analytics, and automatic content scheduling, DrumUp has various features that make it a hefty social media automation tool.

  • You can share quality content with your industry, networks, and co-workers using one account.
  • Its intuitive interface makes it relatively easy to use.
  • It includes Chrome and Slack extensions.
  • Their content suggestions and research tools help you to improve your audience engagement.
  • You can integrate the software with various platforms.
  • It’s a productive content management tool for social media content.

Cons

While DrumUp can help you vastly improve your social media presence and marketing productivity, there are areas where the software could use a boost:

  • It cannot add sources to the generated content suggestions.
  • There are problems with formatting errors on posts. Sometimes editing posts is difficult.
  • The setup for social accounts needs better organization; it’s confusing.

An increasing number of marketers are using at least one social media automation tool to help them with their marketing strategy. With all your responsibilities running a business, it’s critical to dedicate your time and energy to areas that require immediate attention. Social media automation tools may require a learning curve as you navigate the software of your chosen platform, but it is well worth your time to choose one that will help you perform more efficiently. So what social media tools do you use to save time and money?

Headshot Author Picture For Aceves Art 2 WordPress Abstract Reception Art Blog

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not toiling away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

7 Best Social Media Automation Tools To Save You Time

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Photo by Alexander Shatov on Unsplash

Social Media Automation For Your Business

Everyone always talks about how social sharing is vital to your business strategy. However, once you begin sharing your products and services on social media, one thing becomes clear. Your busy week can quickly become the enemy of your regular posting schedule. So how do you maintain an active social media presence while accomplishing all the tasks your business requires? The answer is simple. Automate your social media. Social media automation tools will help you preschedule your content to increase your exposure and satisfy your customers.

In this article, we will cover:

  • What social media automation is, and why it’s beneficial to your business
  • The Automation Tools CoSchedule, Hootsuite, and Sendible
  • What each social media tool is and what it does
  • Who can use each social media tool to their advantage
  • Pricing Packages/Plans
  • Pros and Cons 

What is social media automation, and why should you consider it?

Many years ago, before the internet age, people used newspaper ads, phone book ads, and referrals to get people to visit and buy from their business. Now, people use the internet to search for products and services to fix their problems and address their pain points. With the creation of various social media sites and apps, businesses realized they could reach potential customers on these platforms. But marketing on these platforms takes time and money. Something most small businesses don’t have. Social media automation solves this problem. Tools to manage social media let you plan and schedule social media posts when you know your leads and customers will be the most active. Then, you can release perfectly designed content aligned with your monthly and yearly goals.

These useful social media automation tools help you painlessly run and market your business:

Coschedule 

Coschedule prides itself on helping you reach maximum efficiency in your business by enabling you to organize all your marketing efforts together in one place. It supports creating, scheduling, and publishing posts to Facebook (pages & groups), Instagram business, creator and personal accounts, LinkedIn profiles & pages, Twitter, and Pinterest. Its many features provide a calendar that helps you preview, share, and schedule your marketing and a series of versatile products to manage your process, projects, and team. In addition, CoSchedule’s Actionable Marketing Institute provides valuable learning opportunities from industry professionals to hone and boost your skills. With these convenient tools, you can manage your marketing projects and blog in less time. 

Who can benefit

This tool is suitable for people who work in marketing or small businesses that market and sell their products and services.

Pricing Packages/Plans

 It has three plans: the free Marketing Calendar, the $29 a month Pro Marketing Calendar, and the negotiable Advanced Marketing Suite Plan, whose price depends on the size and scale of your business. The free Marketing Calendar includes a real-time marketing Calendar, popular marketing tool integrations, work management tools, content marketing tools, social media profile scheduled messages, and more. The Pro Marketing Calendar covers all of the features of the free Marketing Calendar, including team and task management collaboration, unlimited social media publishing, and priority support. Finally, the Marketing Suite encompasses all the tools in The Pro Marketing Calendar plus marketing campaign management, project & campaign templates, handy content optimation tools, etc.

Pros and Cons

Pros

There are many excellent things about CoSchedule that set it apart from other social media automation tools:

  • You can centralize all of your scheduling in one application.
  • Quickly schedule your business’ projects and content across various social media and marketing platforms.
  • It cuts the time you spend on your marketing endeavors in half.
  • It allows you to connect all marketing projects to your calendar effortlessly. Automatic calendar project updates help keep you and your team on schedule. In addition, you can preplan your social media.
  • The software is easy to use
  • You can choose the perfect package/plan for your marketing needs.

Cons

Although CoSchedule is a great tool that saves you time and money, there are still some annoying drawbacks to using this software:

  • While CoSchedule is relatively easy to learn, the complex layout can be confusing, especially when you only want to focus on simple tasks.
  • You can’t schedule items in bulk.
  • The packages/plans are more expensive than other automation software, which may keep solopreneurs on a budget from taking advantage of its perks.

Hootsuite 

Hootsuite, created by Ryan Homes in 2008, is a social media management platform that uses a dashboard to connect all your favorite social media channels. Regarded as the global leader in social media management, it properly integrates with Facebook, Twitter, Instagram, TikTok, Youtube, Linkedin, and Pinterest. Among its many advantages, you can keep track of incoming social messages and respond to leads and new and old customers from various networks. Moreover, it makes messaging and connecting with your marketing team a breeze. Detailed analytics and reports help you assess what strategies work and what you need to change to increase your brand awareness and revenue. Also, you receive expert social media training to help you run profitable campaigns. 

Who can benefit

Hootsuite is best suited for agencies and small or established businesses with more than one employee.

Pricing Packages/Plans

Hootsuite has four plans: ProfessionalTeamBusiness, and Enterprise.

The Professional and Team plans have a 30-day free trial. The Professional  Plan allows you to schedule unlimited posts and access all your messages in one inbox. Additionally, you can preschedule your social media posts in bulk. It costs a moderate $49 a month. At $129 a month, the Team Plan has all the features of the Professional Plan, plus you can manage your team’s roles with permissions and send comments or posts to your team members. Also, you can have up to three users and twenty social accounts. The Business Plan enables you to have up to 5 users and 35 social accounts. Besides scheduling bulk posts at optimal times, you can review your social messages before posting and extend performance with top apps like Slack and Zendesk. In addition, you receive 24-hour customer support. Its price stacks up to $739 a month. Finally, the Enterprise plan is customizable based on the needs of your business. You can include more than five users and preschedule and review over fifty social media accounts. Moreover, you can receive a quarterly business review to determine your business’s profitability, measure the performance of individual ads, and evaluate your team’s performance.

Pros and Cons

Pros

Hootsuite is one of the most versatile when it comes to social media automation platforms. Here are some of its many benefits:

  • You can install a variety of applications.
  • You can manage many different social media accounts in one dashboard.
  • It allows you to create detailed analytics reports on your social media performance. 
  • You can quickly schedule your social media posts in bulk.

Cons

Unfortunately, there are still some areas where Hootsuite needs to improve.

  • Some of their packages are pricey for a new business or startup.
  • Hootsuite’s software interface may confuse people who aren’t as tech-savvy.
  • The extra Hootsuite University training and app additions are helpful but make your overall package less affordable.

Sendible

Founded in 2009 by CEO Gavin Hammar, Sendible is a social media automation platform with more supported app integrations than any other social media software. For example, this social media manager tool supports Facebook, Twitter, LinkedIn, Google My Business, YouTube, etc. In addition, you can preview and adjust your posts on each social platform with the image editor and graphic design app Canva. Sendible allows you to customize your content, error-check your text, and publish your post in a flash. Also, it provides a way for you to analyze your best-performing content and send tailored detailed reports.

Who it benefits

Sendible is versatile in that it serves small businesses on a budget, larger, more established companies with teams, and moderately sized businesses in-between.

Plans & Pricing

There are four social media plans: CreatorTractionScale, and Expansion. The Creator Plan, priced at $29 a month, is perfect for freelancers, allows only one user, sharing on six social profiles, and unlimited scheduling. Also included are a handy content and hashtag library, automated client reports, and personalized onboarding. The Traction Plan permits four users and up to 24 social account profiles. Besides team collaboration, it also features post-assignment, approval, and personalized demonstration. It levels out at the moderate price of $89 a month. Sendible’s most popular scale plan, priced at $199 a month, allows businesses to add seven users and 49 social profiles. In addition, this plan also includes traction plan features, automated client reports, and custom approval flows. Finally, the Expansion plan, which costs $399 a month, permits 15 users and a generous 105 social profiles. Also included in the package are scale plan features, manage client permissions and white labeling.

Pros and Cons

 Pros

Sendible has many features that enable you to organize your social media projects efficiently. These are the areas where Sendible excels:

  • The customer service is excellent. The staff is supportive, compassionate, and understanding.
  • The software is always up-to-date and constantly being improved.
  • The valuable ability to track the performance of each post
  • It’s more affordable than most social media management tools available.
  • It’s easy to schedule posts.

Cons

While there are many positive features, this software still has some areas that need change: 

  • You can’t manage Instagram followers or preview posts before they go live
  • Sendible isn’t always intuitive; getting rid of unwanted notifications is difficult.
  • The spreadsheet isn’t easy to use; you can’t add videos to it.
  • The software has problems linking to the right page of your blogs.
  • There are no free plans or 30-day trials.

While social media automation tools can save you time and frustration, not all plans suit your business model. Therefore, comparing prices, features, and ease of operation is necessary for your software selection. Moreover, knowing your audience and niche will help you decide which expenses you may or may not need. What type of business do you run? What are its biggest strengths and most significant challenges?

Stay tuned for Part 2, where we’ll cover Workflow, Later, BuzzSumo, and Drum Up.

Meet The Author

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Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not toiling away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

How To Sell Art On TikTok: The Definitive Guide

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Photo by Solen Feyissa on Unsplash

 by Marisa D. Aceves

Selling Art On TikTok

TikTok isn’t just a series of eccentric or funny videos for teenagers; it’s a marketing paradise. No one can deny the app has significantly affected culture, sound, and commerce. So, what does this mean for your art business? Well, you’re about to find out.

Here is a comprehensive guide to how to sell art on TikTok in 2022.

This timely guide will teach you:

  • How to find your audience
  • How to use creative content strategies to grow your reach, increase engagement and get more followers
  • How to monetize your account
  • And so much more

Let’s begin.

Sell Art on TikTok Guide Contents

  • What is TikTok marketing
  • Why it’s the perfect platform for selling your art
  • The TikTok demographic
  • How to market and promote your art
  • Types of engaging artist content
  • Creative Content Strategies
  • How to find and grow your audience
  • Monetizing your TikTok Account
  • TikTok Artist Success Stories

What is TikTok Marketing? 

Online selling isn’t as hard as it may seem. However, it would be best to consider your art niche audience before you begin. So, what is TikTok Marketing in 2022? It’s time to dive in. 

Here’s what we do know. 

TikTok, initially known in China as Douyin, is a video-centered social networking service owned and operated by a Chinese company ByteDance Ltd. It features a variety of short-form (15 seconds to 3 minutes) user content like tricks, dance, and general entertainment.

Since its 2017 release, it has steadily gained popularity, acquiring a greater organic reach than other social media platforms. This new platform has achieved 1 billion active users as of January 2022. TikTok users watch 167 million videos each minute. If this eye-opening information doesn’t pique your curiosity about the benefits of marketing and selling artwork on this platform, then consider this: It garners the highest social media engagement per post. Who doesn’t want loads of likes, comments, and eyes on their art? What’s more, your art business will have less competition since only 5% of marketers are using the app. That means you leverage it to get a head start on your competition. Finally, users spend an astonishing 110 million dollars each month

Why wait to join! Are you ready to promote your online art gallery but still unsure? Then, let me break these TikTok marketing basics down for you:

Set Goals

Before beginning your TikTok journey, make sure you know what you want to achieve with your marketing. For example, do you like to express how your brand is better or more exciting than your competitors? Is your goal to expand brand awareness or sell your TikTok merchandise by converting your viewers into regular customers? 

Understanding where you want your latest art campaign to go will help you determine which promotions or trends you want to include.

Know Your Art Brand Identity

Knowing who you are and which niche you sell your art will help you create a consistent look and feel for your video content. For instance, if you’re a landscape painter, most of your TikTok videos could be filmed in the outdoor settings you choose to paint. Also, you can unify your videos based on the colors in your work or through clever branded graphics. However you decide to do it, all video content you create, even the silly, fun-loving videos, should follow the art buying process’s awareness, consideration, and decision stages.

Perform Audience Research

You need to be familiar with your audience and what types of content they like to explore. If you feel you’re missing the mark or failing to connect with online buyers, check out the TikTok accounts of artists that sell and market work like your own. Which hashtags are they using? What TikTok challenges do they participate in, and how has this activity helped drive traffic to their account and business. Try to pay attention to the words and phrases used when communicating with their audience. Watch their videos more than once and read their comment section. What are people saying about their content? Do people like the way they display their art? Do they dance with their art, share a small part of their art-making process, or create special, difficult-to-resist offers? Check out the likes on each video to see who likes their content. The more you notice about your potential customers, the more artwork you’ll sell online.

Study Trending Videos

Participating in TikTok trends is another way for your fine art brand to gain relevance and add to your online art marketing strategy. First, of course, you must keep up with the latest comedy sketches, dances, and viral soundtracks. However, joining these trends will give you a better chance at success, especially when selling art. That is because TikTok’s algorithm automatically boosts trending videos, giving your online art the exposure, it needs to build an audience. In addition, the more your videos’ exposure increases, the greater credibility your brand receives.

Use Cross-Promotional Marketing

To increase brand exposure, team up with influencers, particularly micro-influencers. Influencers provide a larger audience for your art brand. For instance, art buyers who shop at stores like Walmart may also like the art you produce. That’s why harnessing the power of influencers is such an effective marketing tactic for your online store or website.

Use your Hashtags Wisely

Like Instagram and Twitter, hashtags play an essential role in promoting your original art. You can use the discovery page to find appropriate hashtags for the products you sell. In addition, taking part in hashtag challenges helps to boost your brand. Whether you start a brand hashtag on your business account or create one through TikTok influencers, neglecting to participate in hashtag challenges can keep you from making art sales. Moreover, look for hashtag challenges covering popular world events, seasonal hashtags, or centered on a specific holiday like Christmas or Easter.

Post Frequently 

TikTok videos are short. Consider posting more than once daily. 

While this may seem like time-consuming, unreasonable advice, the nature of the platform and the immediate and constant consumption of content means that you must work twice as hard to stay top-of-mind. 

Why It’s The Perfect Platform for Selling Your Art

Despite the apps ‘ growing popularity and influence, few people actively use TikTok to market their business. What’s more, a whopping 74% of marketers claim they don’t plan on using the platform next year. That means there are several opportunities to create your art empire without as much competitor resistance. 

Top museums and galleries like Uffizzi Galeries and The Metropolitan Museum of Art have TikTok accounts. So, the chances of cultural art institutions noticing your work doubles. 

There’s also a substantial welcoming art community on TikTok. So, it’s an exciting place to showcase your latest paintings, crafts, sculpture, and other artworks.

TikTok users are from a younger generation. They’re used to eCommerce, Shopify, and the online marketplace, affecting their spending habits. Because they tend to participate in buying and selling online, they are most likely to purchase TikTok merchandise.

Furthermore, its unique algorithm sends only organic traffic to your content. Therefore, it’s unnecessary to incorporate paid advertising into your marketing strategy to bring viewers to your account. Instead, the audience decides which content they find interesting.

If users enjoy your uploaded art content and the content receives positive engagement in the form of likes, comments, and shares, then TikTok’s For You algorithm will expose it to a larger audience that likes your niche art. If not, then the algorithm will limit your reach. 

Surprisingly, it’s inexpensive and relatively easy to learn because TikTok relies mainly on user-approved trends. As a result, aspiring art brands can effortlessly join trending content and use it to promote and sell their products and services.

The TikTok Demographic

To better understand how to market your art and make money on TikTok, you must grasp its demographic. Here are some areas you should examine:

Age Range

While the general fanbase for the app is between 13 and 40, leaning more toward the millennial and generation y population, as word gets out, older audiences are gradually joining the app. 

Number of Users Per Country

China (600 million) and the U.S. (65.9 million) have the most TikTok users, with Indonesia and Russia trailing behind. 

Income

Even though the app’s average user is relatively young, that doesn’t mean they can’t afford to spend money. On the contrary, many TikTok users’ household income is at least 100 thousand a year. That’s 40.2 percent. 

Gender

Many business owners are reluctant to join because they don’t believe their target audience uses TikTok. But, astonishingly, having a presence on the app is beneficial no matter the gender of your target audience. So don’t hesitate to set up a curated account to attract more art buyers.

Frequency of Use

You may think that most users post an average of once per day or twice per week, but this isn’t the case. In reality, 90 percent post once a day. Therefore, one of the tricks to increasing exposure is to post often.

How to Market and Promote Your Art

And now, for the main reason, you visited this article to learn how to sell art on TikTok. So let me launch into these helpful tips, and we’ll get started:

Note Instagram Art Niche Influencers

When you’ve decided to sign up for an account and figured out your art niche and audience, your next step is to determine which artist influencers are selling art. Once you find out who they are, please take note of their posts collectively and individually. Do you notice any patterns? For example, do they tend to post one content type over another? Which content types perform the best on their channel? Also, what hashtags accompany their highest-performing posts? Finally, what comments are people making about their most popular posts?

Don’t forget to visit the accounts of the people who like, comment, and share these influential artists’ posts. That way, you’ll better assess what they want and are more likely to respond to in the future.

Research Brands That Might Promote Your Genre of Art

While you visit the app daily, pay attention to top brands like Walmart, Target, and Starbucks. How could your art fit in with their brand message? Maybe you could create artwork geared explicitly toward a holiday, social cause, or popular event that major brands and the media actively promote. There’s no limit. So, get creative with your pitch to popular name brands. And since TikTok favors creativity and out-of-the-box thinking, who knows how many views you might acquire from the exchange.

Select Compelling Sounds

When it comes to TikTok videos selecting the right sound and music to go with the rest of your content is essential to building a mood and atmosphere around your artwork. The app allows you to create your original sound or music or select one of many popular sounds or music others have used in their videos. In addition, if you make your sound and others use it often, TikTok will give you credit, driving extra traffic to your account profile.

Add Links

TikTok doesn’t have Shops that allow you to link your products to your online artist website or Fine Art America account. However, you can add a link in your profile bio or add a linktree if you desire to include more than one link. Then, when people click the link or links, they can visit the sites where you sell your art and art products.

Participate in TikTok Challenges

TikTok challenges are the fun, experimental part of TikTok that we love. Challenges help your brand gain exposure, putting your business ahead of potential buyers and fellow artists. Look out for trending challenges as well as art challenges.

Choose Helpful Hashtags

Like various other social media platforms, hashtags play an integral part in finding your artwork and TikTok merch. After creating each art video, add appropriate hashtags so people will see your brand. You don’t need to add a ton of hashtags. However, a few related hashtags should be sufficient. Hashtags like #artchallenge and #arttiktok will bring in more fans and potential customers.

Be Yourself

Social media audiences want to know who you are, seeking authentic connections instead of made-up personas. So, when appropriate, share your career triumphs and trials, as well as the joy you get from creating your art. Remember to connect with your audience, fans, and collectors in a meaningful and respectful way. People take time out of their busy day to share your post content, like, and engage. Extend them the same courtesy.

Types of Engaging Artist Content

When learning how to sell art on TikTok, producing compelling content to please people and the algorithm isn’t always easy. However, here are some helpful tips to get you started:

Studio Visits

Now you can share your studio with the world. Take your viewers on a personal tour, discussing your typical studio routines and materials you work with regularly. You could even tell them a colorful story about how you acquired the space.

Places That Inspire You

Everyone has places that inspire them. Maybe there is a favorite nursery or observatory you like to visit. Perhaps you want to take walks in the park or visit a sports stadium or arena. Audiences love accompanying you on your latest adventure.

Completed Artwork 

After so many process video posts, you must show them a finished work. Then, tell them a story about how you arrived at the finished piece. Include what you appreciate about your latest creation, as well as things you wish to change.

Favorite Art Materials

Expose viewers to art supplies you like to use often. Tell them why you use specific tools over others. Afterward, make professional recommendations and answer any questions aspiring artists have about particular brands and mediums.

A Day in Your Life

Here’s where you can let them know a bit about yourself and your personality. What sparks your interest? What do you love most about your day! You can share the challenges and triumphs of living life as an artist.

Challenges 

Challenges are an excellent way to increase your brand reach. Since challenges are community-sponsored, artists can challenge fellow artists to make paintings, drawings, sculptures, or digital art on a specific subject.

Things You Enjoy

Sometimes you find a perfect piece of artistic jewelry, clothing, home decor, or collectible that sparks your interest. When you come across something you’ve newly collected or something that you’ve inherited or acquired from an estate, express your enthusiasm. What about this piece makes it exceptional? If you can, recount the item’s history or tell an entertaining tale about where you bought the item.

Duets

Duets are a clever way to add another video to your existing video. There are many uses for duets. For instance, you could use duets to compare different art techniques and styles. Another way to take advantage of this feature is to use it as commentary on the art worlds’ politics or for cross-promotional purposes.

Art World Politics

There are two things people tell you to avoid at family gatherings: religion and politics. However, on TikTok, you can ask your community what they think about recent art world news and decisions. Often, they are more than happy to offer their opinions.

Tutorials

People always like to learn new art tips and techniques. Tutorials work exceptionally well if you teach workshops. Don’t forget to mention upcoming ones in your posts. Plus, they’re some of the best performing content on Instagram and YouTube as well. 

Art You Admire

The work of other artists inspires many artists. Discuss artworks that helped you decide to become an artist. Share artworks you think are playful, innovative, or that motivate you to push your artistic boundaries.

 Art Process Videos

Your audience and collectors want to understand more about what you do. Showcasing unique videos about producing your artwork gives them a glimpse into your artistic discipline. In addition, viewing parts of your process gives them a new appreciation for the effort you put into each piece.

Creative Content Strategies

Finding innovative ways to market your art online can be an intimidating and frustrating process. However, you can avoid the hassle and aggravation if you make more effort to understand what types of content people engage with the most. Do you want to be a successful art brand everyone admires? Then follow these helpful marketing strategy suggestions:

Cross-promote with TikTok influencers

To boost your advertising campaigns, team up with influencers that already have a big following. These social media movers and shakers can help expand your audience of potential customers by linking your account with their quality content. In addition, their thoughts and opinions can often hold greater weight with social media audiences than your average media celebrity. That is why well-known businesses rely on their phenomenal pull to increase engagement, leads, and sales.

Use Ads to Showcase Your Work

Advertising on the app is convenient and easy. Besides being mobile-friendly, video ads can help to inform your audience about your artwork and art and design products. The stats don’t lie. According to the Nielsen Custom Authenticity Study, commissioned by TikTok, more than half (52%) of the apps’ users discover new products from TikTok ads. So, purchasing ads to promote your original artwork could potentially bring in twice the number of leads and customers. In addition, its creative partners like Canva and Vimeo make creating an engaging video for your art business a snap.

Include Interesting Graphics and Effects

Add engaging graphics and effects to stand out from other users in your art niche. If you’re not into creating unique branded graphics, you can always employ one of many fun effects. Search under the Effects tab and select from the available categories

Coordinate Your Video Posts with Other Social Media

During significant marketing campaigns, consider posting information about where people can find your paintings online or other art products and services on other social media apps as well. Don’t hesitate to ask people to join you on Instagram, YouTube, Twitter, and Facebook. This method guarantees they’re exposed to your message more than once and on more than one platform. Remember, they’re less likely to forget about that beautiful art for sale you mentioned earlier in your latest post if you remind them.

Mention Your Website and Add Bio Links

Once you have it up and running, another critical way to bring people to your website is to mention your art website in your video posts during your marketing campaigns and special offers. As discussed earlier, remember to add links to your Bio so buyers can quickly make their way to your website, shops, or stores.

Regularly Communicate with Your Audience

Your fans and followers want to know you care about their thoughts and opinions. Show them that you appreciate their input. Spread encouragement and kind words whenever possible. Also, visit their pages as well and comment on their videos. Social media is about conversations. Potential art buyers and current collectors value this type of interaction.

Use Relevant Hashtags

Although hashtags are mentioned earlier in this article, knowing which ones will bring you the most engagement and business is a vital part of your art marketing strategy. When choosing specific hashtags to include on your posts, use the following advice:

  • Use relevant trending hashtags and add your artsy take to your video post.
  • Include art and niche-related hashtags that best describe your work.
  • Add hashtags related to art challenges in which you participate.

How to Find and Grow Your Audience

As part of learning how to sell your art on TikTok, you must figure out unique ways to find and grow your artist audience. However, if you want to become a successful social media force of nature, don’t neglect these simple steps:

Post Often

I know, when you’re a new user, the thought of posting every day seems daunting. So, you may want to start posting only twice a week until you can work daily posting into your busy schedule. Consistency is critical to your art business exposure and growth.

Research Artists Creating Similar Work

To steadily gain momentum on this platform, it’s vital to check out the pages of artists producing artwork like your own. First, observe the format of their videos. Notice what does and doesn’t work. Read their comment section. What does their audience say about the artist and their art? Also, being aware of how many times they post will give you an idea of when and how often to post yours. Finally, notice the content of their posts. For instance, do they get high engagement for sharing stories about their art process? Whatever it is, it’s worth noting so you can create quality content with a spin that’s distinctly yours.

Ask Collectors and Viewers to Share

Once you’ve established a thorough understanding of your audiences’ preferences, ask collectors and viewers to share your posts and profile page. With this tactic, you create a solid social media referral system. Of course, you don’t have to do this every single time you make a video. That would be spammy. Save it for marketing campaigns, sales offers, or contests.

Sign up For a Pro Account

To determine how well your posts are performing, you’ll want to sign up for a Pro Account to study the metrics of your profile. In addition, you’ll receive essential metrics like gender, interest, and location to help you create strategically targeted content. Besides, it’s free, so you don’t have to pay to access these extra features.

Contests

Everyone loves the chance to win something they find valuable. So, if your audience has been admiring some of your latest pieces, you might want to offer them a chance to win a free, archival print. You could ask them to sign up for your newsletter, share a branded hashtag or take part in a challenge in exchange. There is no limit to your marketing possibilities. 

Monetizing your Account

If you’ve been wondering how to make money on TikTok, you’re not alone. It’s a reasonably straightforward process, but it’s not a guarantee. Still, to give your brand a better chance at success, you’ll need to figure out how to set up your account to conduct business. 

How is that done? 

Follow these suggestions to make more money on TikTok:

Understand Your Target Audience

Knowing your audience and what drives them to engage with your art will help you figure out how to get paid on TikTok. There are several paths to monetization. Many of the highest earners use various methods to increase their income.

Link Your Profile to Your Instagram Shop and Website

When your audience becomes comfortable with you and the art content you produce, eventually, they’ll want to become a collector. If you provide a link in your profile, future collectors can effortlessly make a beeline for your Instagram shop, website, or online store. Then, add affordable collectibles like printed cups, iPhone and iPad covers, T-shirts, and a variety of your artwork in different sizes and price ranges.

Connect to TikTok Creator Fund

Once you’ve built up a large following, you can make additional income through TikTok Creator Fund. The precise amount of money you earn depends on how often you post, your audience size, and user engagement quality. Unfortunately, if you’re a TikTok beginner, you’ll have to find other ways to earn income.

Accept Donations through Live Gifting

With the apps’ Live gifting feature, you can monetize your account through live streaming. In addition, TikTok is different than other social media platforms in that it allows your followers to send you virtual gifts/donations as a form of appreciation. You can then redeem these gifts for payment.

Sell Branded Merch to Collectors

Another simple way to monetize your content is to sell your artwork and branded products to your collectors and fans. For example, print-on-demand companies like Pixels and artist websites like Art Store Fronts allow you to make archival prints and printed commercial products. Fans and collectors appreciate owning a part of your brand and message. Additionally, whenever they use your products and services in their homes or wear your clothing items, they advertise your business to their friends and family.

Use TikTok Ads Manager

While many unpaid marketing opportunities exist, you can also use paid advertising to increase your brand awareness and acquire more leads and customers. In addition, TikTok ads ensure the right demographic of users views your content. Another benefit is that it integrates perfectly with Shopify so that you can track your ads performance straight from your Shopify store.

Partner With Top Brands 

Once you’ve reached a micro-influencer status and know you produce valuable content, you can take advantage of Creator Marketplace.

TikTok’s unique Creator Marketplace feature helps connect popular brands with appropriate influencers. In addition, it removes the misunderstanding and hesitancy brands commonly experience when approaching influencers.

TikTok Artist Success Stories

Yes, artists can be successful on this relatively new platform. Here are a few examples to inspire you to action:

Harumichi Shibasaki

At 73, Shiabasaki’s warm, joyful smile, child-like enthusiasm, and colorful watercolor paintings and drawings have captured the imagination and admiration of his 417,000 TikTok follower base. His content consists of short tutorials and expert art-supply recommendations.

Ben Labuzetta

At 19, this Saint Paul, Minnesota, artist earned 90,000 selling clever pop-art paintings on TikTok. Labuzetta, whose subject matter ranges from celebrities to superheroes, boasts an impressive following of 1.4 million users. He even accepts requests from his audience to create work based on characters and subjects they love.

Alpay Efe

Alpay Efe’s profile provides users with a window into his photorealistic painting process. He specializes in time-lapse posts, which show his work from start to finish. Efes’ vibrant, punchy style is reminiscent of movie posters and fantasy art.

In Conclusion

Figuring out how to sell art on TikTok is more accessible than you think. However, your age or lack of technical ability shouldn’t stop you. There are plenty of online articles, guides, videos, and tutorials to help you complete your TikTok marketing mission. 

Can you think of someone who would benefit from this TikTok article? Then send them the link or share it on your social media pages? Also, if you have any additional advice on TikTok marketing, make sure to comment below.

Meet The Author

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Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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9 Ways To Find Content Ideas For Your Blog Part 3

Header Photo by Clark Tibbs on Unsplash

Article by Marisa D. Aceves

How To Find Content Ideas For Your Blog Part 3

Great content is hard to find.

At least, that is what fellow marketers would like you to believe.

But that is a myth. 

Inspiration for unique content exists in many places.

So are you tired of searching for content ideas without a clue where to begin?

Forget about marinating in your past frustration.

This article series is all about teaching you where to look.

The previous article, Part 2, covers how to get content ideas for your blog utilizing Instagram, Google Search Tool, and Google.

Take an opportunity to check out Part 1 and Part 2.

Now get ready for the following three suggestions.

Your content future is beginning to look a lot brighter.

It’s time to dive in.

 Linkedin

Most people assume that this social media site is used strictly for finding jobs and recruiting new employees. But it has many other uses. For example, you may not know that you can increase your organic traffic by distributing your content across groups relating to your industry.

Indeed, there are endless possibilities for content promotion on this platform. All your content can bring visitors from Linkedin to your business website. Blog posts, infographics, and videos are great ways to share your products, services, and overall brand message. Still, you have to know which content generates the most interest. 

To increase your website traffic and search rankings, you must follow Linkedin influencers. They’re the ones whose E-books, business blogging, and guest posts acquire the most shares, likes, and comments. So if you want to improve the results you get from your marketing efforts and meet your marketing goals, learn from the masters.

How do you do that?

Well, you’re about to find out!

Before we begin, you need to remember you’re not just any marketer. It’s crucial to know your niche and positioning in your industry.

To find influencers with a target audience, you want to attract, you must develop a list of keywords that apply to your business. 

You can use Google Keyword Planner or Ubersuggest’s Keyword Tool to find keywords that best describe what you have to offer. 

I’ll use Ubsuggest and the keyword B2B marketing services for this digital marketing example. 

After you type in your keyword in the search box on the homepage, you’ll arrive at the Keyword Overview page.

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Aceves Art 2 WordPress Abstract Reception Art Blog’s Ubersuggest Keyword Overview Page Photo

Scroll down to the Keyword Ideas chart and select the appropriate keywords you can use in a Linkedin industry search. Instead of writing all the keywords down, you can export them to a CSV if you sign in for a free account.

Ubersuggest Keyword Ideas Section Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Ubersuggest SEO Tool Keyword Ideas Photo

Now let’s do a google search for B2B marketing influencers. The search engines will tell us which blogs and websites they consider relevant, trustworthy, and high-quality. However, remember not to rely on them exclusively. Always research before depending upon any piece of content.

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Aceves Art 2 WordPress Abstract Reception Art B2B Influencer Keyword Google Search Photo

From the Top Rank Blog in the search results, you can see which B2B influencers to follow across various social media platforms for content creation inspiration. 

B2B Influencer post Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Influencer Blog Post Photo

Make a list of the influencers for further research.

Go to the Linkedin website and sign in. Enter one of the influencers from your industry list into the search window at the top of the page.

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Aceves Art 2 WordPress Abstract Reception Art Blogs B2B Influencer Search Photo

You’ll arrive at a page with various digital content that the influencer has shared with their Linkedin audience. 

B2B Influencer Results Page Linkedin Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Linkedin influencer results page Photo

Click the Posts button in the menu at the top of the page.

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Aceves Art 2 WordPress Abstract Reception Art Blogs Linkedin Posts Section Photo

Here you will see a list of posts from your chosen market influencer or strategist. 

When studying the top influencers in your industry niche, consider these suggestions:

  • Check to see if the influencer hosts or takes part in webinars.
  • Are they marketing across other social media channels?
  • What marketing strategies, branding, repurposing, or media strategy are they currently using?
  • Examine their call-to-action, white papers, landing pages, and content distribution.
  • When reading their posts, identify which ones generate the most engagement and why.
  • Take note of the pattern and type of hashtags used on each post.

When you create your content, brainstorm ideas on optimizing it based on what successful influencers are doing on social media and their website.

Also, don’t forget to follow them on social media to view their latest content.

Learn about who they connect with, their sales funnel, and their general online presence. Doing this exercise is informative. It can help you find your voice and stand out.

Pinterest

Pinterest first came on the social media scene in March of 2010. However, its founders, Ben SilbermannPaul Sciarra, and Evan Sharp, would never imagine it becoming the marketing hub of today. Since October 2012, Pinterest has allowed businesses to market their goods and services through a business account. 

What does this mean for us marketers?

Well, it’s yet another awesomely powerful social media platform to distribute and share your content. In addition, you can use it to do targeted market research to create content that increases your brand visibility and converts leads into sales. 

But before you get promotional, you need to understand how to utilize Pinterest for content ideas. 

Let’s visit Pinterest and sign in. 

Pinterest Social Media Sign-in Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Sign-in Photo

Go to your home feed and search for one of the B2B influencers you added to your previous list. 

Influencer Search Result Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Social Media Influencer Search Page Photo

After adding their name to your Pinterest search, you will arrive at a page with a series of their pins.

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Aceves Art 2 WordPress Abstract Reception Art Blogs Influencer Profile Photo

To narrow down the search, click on profiles. Then select the business profile of the influencer.

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Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Influencer Profile Photo

You will instantly arrive at their profile page. 

Then, click on their articles, webinars, and podcasts for additional content ideas. Again you’ll want to check out which pins get the most comments and shares. 

To make the most of your Pinterest research, look at the following areas: 

  • What kind of images are they using? 
  • What are content topics not covered? 
  • Consider what new information you can add to an already engaging issue.

To get additional ideas for pieces of content, do a general niche search or if you have a business account, go to the analytics section and select trends.

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Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Analytics Menu Photo

Here you see a variety of trending content. Next, type your topic in the search bar to view popular posts with solid headlines and a lot of engagement. 

Pinterest Analytics Trends Page Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Social Media Trends Page Photo
Social Media Pinterest Trends Results Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Trends Results Photo

Also, visit the shop section to identify what content is selling.

Pinterest Social Media Trends Shop Section Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Trends Results Shop Page Photo

Finally, visit the profile section and follow influencers in your niche with repeat engagement and business on Pinterest and Linkedin. 

Social Media Pinterest Profiles Section Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Pinterest Marketing Trends Profiles Photo

This additional information will help you build your business with carefully curated content Pinterest users love. 

Performing keyword research on social networks can seem intimidating and time-consuming. Still, the insights it provides are essential for increasing your brand awareness and lead generation. 

 Statista

Statista is the top business data platform. It provides valuable statistics to include to strengthen and back your article points. In addition, you can access trending insights on popular topics like tourism, health, wellness, and advertising.

If you want to geek out, and I suggest you do, then give Statista a try.

The information it provides will take your content to the next level.

Type in your keyword search into the search box and press return.

On the search results page, you’ll notice three critical categories on the left: Statistics, Studies & Reports, and Expert Tools.

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Aceves Art 2 WordPress Abstract Reception Art Blogs Statista Data Analytics Keyword Search Results Photo

The information the reports provide is quite valuable and pricey. Suppose you’re an established business with a marketing budget. In that case, you can either pay for an individual piece or purchase a pro plan.

However, suppose you’re on a tight budget like many. In that case, there is still a way to discover valuable statistics and case studies to add to your content. 

You can perform a google search. 

Type in your ‘keyword’ and the search phrase ‘marketing statistics’ and the ‘year.’

B2B Statistics Search Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Google Business Marketing Statistics Photo

To find case studies for your content articles, add your ‘keyword’ and the search phrase ‘case studies’ and the ‘year.’ 

Search Engine Google Search Case Studies Example Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Case Studies Google Search Photo

There are several creative ways to find content ideas for your blog and social media platforms. Many bloggers burn out when they can’t find novel ideas in the most common places. Learning to look outside the usual marketing channels to boost content engagement and achieve your business goals is an inbound marketing skill you develop over time. Determining what types of content drives traffic to your website will vary with each platform, so don’t despair. With a carefully thought-out marketing plan, brand consistency, copywriting principles, and an intimate understanding of the buyer process, you too can create killer content that sells.

What other sources for content creation have you discovered?

Meet The Author

Headshot Author Picture For Aceves Art 2 WordPress Abstract Reception Art Blog

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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9 Best Ways To Find Content Ideas For Your Blog Part 2

Blog Content Ideas Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Aaron Burden on Unsplash

Header Photo by Green Chameleon on Unsplash

Article by Marisa D. Aceves

How To Find Content Ideas For Your Blog Part 2

Every marketer has been there.

When you enter content, no man’s land, it seems like there is no way out.

Are you frustrated with trying to look for original, relevant content ideas?

Do you procrastinate writing your business blog articles for fear of showering your audience with posts everyone else is sharing?

I know the feeling.

Being a content connoisseur is no easy job, but someone has to do it.

It might as well be you.

Last week we covered how to use Ubbersuggest, Quora, and Answer The Public to find valuable content ideas to captivate your customers and leads.

Read Part 1 here: https://acevesart2.wordpress.com/2022/01/04/9-best-ways-to-find-content-ideas-for-your-blog-part-1/.

Today, we’ll cover three more overlooked ways to produce engaging content. 

Let us begin.

Instagram 

I know you are sick of the unsavory aspects of social media. Still, it is an excellent place for connecting with potential long-term customers and finding unique content ideas. In addition, hashtags make it easy to search for valuable content. 

First, however, it is best to discover which content people engage with the most. Then, you have to check the amount of engagement each post receives. In this example, I will use customer relationship management. When you type customer relationship management in the search box at the top of the page, a list of Instagram posts with the hashtag emerges.

Instagram Hashtag Result Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Instagram Search Photo

Hover over each post, and you will see two measurements of engagement. A heart icon represents likes; a quote icon represents comments. 

Instagram Engagement Icon Post Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Instagram Engagement Icon Photo

Scroll down the page and find a post with many engagements (likes and comments). Click on it. How is the post content different than the majority of the content you have read on this subject matter.

Instagram Marketing Post Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Instagram Post Photo

While you are analyzing Instagram post content, ask yourself these questions:

  •  Does the post include helpful suggestions? 
  • Does it approach a well-tread subject from a unique perspective? 
  • What could you learn from the format?
  • What are people saying in the comment section?

Remember, you do not need to create long, drawn-out essays. Instead, a simple, concise explanation is often the most effective. 

Additionally, using software like upfluence, tagger, and Grin can help you identify influencers to follow, nearly doubling the chance of discovering the best industry content. 

Google Search Suggestions Tool

Google is a famous search engine with which everyone is familiar. However, it is also an easy way to find top content. This is because the detailed algorithms will immediately locate the most relevant, up-to-date content. In addition, it provides helpful keyword suggestions related to your keyword search. 

Google Results Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Result Photo

Go to the Google Search Home page and type your keyword or phrase. Then press return. Once you have done that, you arrive at the web search page for your selected topic. 

Google Search Drop-down Window Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Customer Relationship Management Search Drop-down Window Photo

Click next to your keyword in the search window, and you will see a drop-down menu with additional search suggestions.

Search Result Google Page People Also Ask Section Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Search Result Engine People Also Ask Section Photo

A little further below, you will see the People also ask section.

This section lists questions many people ask about your chosen topic. All or any of these could form the basis of a great article. 

Moreover, you can visit each website to study article format, content, and engagement. Expand on the topic. Carefully consider what is not covered.

Google trends software helps you explore popular topics on the web. Precise analytics show you several ways you can measure interest in your subject. In addition, you can discover interest over time and by subregion and related topics and questions. This comprehensive approach aids you in deciding which topics to cover and when.

Google Trends Analytics Software Customer Relationship Management Keyword Search Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Trends Software Keyword Screenshot

To use Google Trends, visit the home page, enter your keyword or phrase in the search box. Then, click next to the keyword in the search box to view the drop-down window. There, you can select a Search term, Field of study, or Topic. For this example, I will choose the Search term option.

Interest Over Time Section Chart With Drop-down Menu Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Trends Interest Over Time Section Drop Down Menu Photo

As you can see from the chart at the top of the page, interest over time for customer relationship management has been pretty steady. Above this chart, you will see a handy menu with the items: United States (hint: or your country of origin), Past five years, All categories, and Web Search. Each of these categories has a drop-down menu to help you narrow down your search. Click on the downward arrow next to the menu item to view each selection.

Google Trends Keyword Research Tool Interest By Subregion Chart Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Trends Interest By Subregion Chart Photo

Scroll down to view the Interest by subregion chart. This chart shows you exactly which subregions are searching for your topic. Now you can use this information to create a strategically targeted content strategy without all the fuss. Once you know which regions are the most likely to view your content, you can study them and adjust your writing voice to be more appealing to your audience. 

Google Trends Keyword Research Software Related Topics And Related Queries Charts Screenshot Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Google Trends Related Topics And Related Queries Charts Photo

Next, you will see the Related topics and Related queries charts.

Google Trends Research Tool Related Topics Chart Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Trends Related Topics Chart Screenshot

The Related topics chart shows you several topics related to your original search term that you can also use for the subject of future articles.

Google Trends Keyword Research Software Related Topics Notifications Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Google Trends Related Topics Chart Notifications Photo

Google Trends notifies you which related topics are trending or on the rise. Hover over each selection, and a line of dots will appear. Click this line.

Google Trends Keyword Tool Related Topics Menu Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Google Trends Related Topics Drop-Down Menu Photo

A drop-down menu will provide you with the choice of searching on Google for the related topic, comparing it to your original topic search, or exploring the related topic further. At the top of the chart, you will see a series of icons. The menu items give you a choice to view top or rising content, download your list of related keywords, embed or share them. 

Good Trends Keyword Tool Related Queries Chart Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Google Trends Related Queries Chart Photo

The Related queries category provides a list of questions people search for related to your topic. Use any or all of these suggestions to write engaging articles that answer your customer’s most pressing questions. 

That wraps it up for Part 2. Finding atypical content ideas will always remain a challenge for small, medium, and large businesses. The key to hunting down the best content is to go where few marketers have gone before. Polling or surveying your customers is helpful, but it is not always enough to build an exceptional blog. So if you are still wondering how to collect content for your blog, tune in for Part 3, where I show you three more alternative places to search for ideas.

What other sources for content creation have you tried? Feel free to share in the comment section.

Meet The Author

Headshot Author Picture For Aceves Art 2 WordPress Abstract Reception Art Blog

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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9 Best Ways To Find Content Ideas For Your Blog Part 1

Header image credit: Photo by Diego PH on Unsplash

How To Find Content Ideas For Blog Photo by Scott Graham For Aceves Art 2 WordPress Abstract Reception Art Blog's Article On How To Find Content Ideas
Photo by Scott Graham on Unsplash

Article by Marisa D. Aceves

Innovative places to look for content ideas and an extra boost in headline inspiration will help you create dream blog posts your audience will love.

How To Find Content Ideas For Your Blog Part 1

Has anyone ever told you: 

All you have to do is create relevant SEO-optimized content for your blog, and customers will flock to your site and buy your products?

Unfortunately, this cringe-worthy advice isn’t enough to help your business succeed.

You need original, valuable content that speaks to your customers and helps them address their pain points.

How do you go about finding it when so much mediocre, useless fluff is on the web?

You could take the easy way out and create the same old tired content everyone else is churning out at lightning speed every month.

But why?

However, if you want to stand out and increase your leads and customers, you need to perform deep market research.

Have you ever wondered how to collect content for your blog? There are several underused digital tools to help you produce your best content.

Are you ready to discover how to find content ideas for your blog and write the content your customers deserve?

Then follow me down the rabbit hole of content creation.

I promise.

It will be a fun ride.

Ubersuggest Content Ideas Tool 

This handy keyword optimization tool gives you the unique ability to spy on competitors. It combines content creation, social media strategy, and SEO into one powerful application to help you grow your business. 

Ubersuggest Keyword Overview Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog Ubersuggest Keyword Overview Screenshot For Article On How To Get Content Ideas

Located under the Keywords Overview section are several categories to help you create valuable content that connects with your customers.

Keyword Ideas Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Ubersuggest Keyword Ideas Photo

The Keyword Ideas category contains a detailed chart with a list of keywords directly related to your keyword. In addition, the chart provides vital information on search volume, cost-per-click, paid difficulty, and SEO difficulty for each keyword suggestion. 

Keywords By Traffic Category Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Picture Of Ubersuggest Keywords By Traffic Category

The Keywords by Traffic Category enables you to find the exact keywords to include in your blog posts and social media that drive traffic to the sites of your industry competition. 

Ubersuggest Competing Domains Category Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Photo Of Competing Domains Category

The Competing Domains Category shows you how to uncover keywords your competition uses your posts might be missing. Now you can find out how your performance compares to other companies within your industry.

Ubersuggest Content Ideas Section Picture For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Content Ideas Section Photo

Finally, The Content Ideas Category allows you to see blog post ideas from across the web that your audience engages with the most on Pinterest and Facebook. It also shows you the number of blog content visits for each article and backlinks.

Quora 

You may not know this, but this popular question and answer website is a content goldmine. Understanding how to use it will help you write relevant articles your audience craves and bring loads of traffic to your business website. So head on over to Quora and find out for yourself. 

Quora Post Home Page Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Quora Post Home Page Photo

After signing in with Google, Facebook, or your Quora password, you will arrive at the home page. Quora helps you find popular topics in your niche in two ways:

  1. By searching for top posts on the topic
  2. By asking a question about your industry

Scroll to the top of the page and enter your topic into the Search bar.

Quora Search Bar Picture For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Quora Search Bar Photo

For this example, I will use Customer Relationship Management. When you type your topic in the search bar, you will notice a drop-down window with different subtopics directly related to it.

Select the one at the top choice which says: Topic: Customer Relationship Management.

Quora Customer Relationship Management Posts Picture For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Quora Customer Relationship Management Posts Photo

Here you will find a list of posts dealing with varying aspects of Customer Relationship Management. In addition, they are a list of separate questions people have asked, giving you extra insight into the minds of your audience members.

Pay special attention to the ones that have the most upvotes. These will help you generate articles that put your customers at ease and answer questions you might not have considered. Reading the comment section at the bottom will also give you winning article ideas that create additional interest and increase blog engagement.

Besides, you can drive traffic to your latest website articles by answering questions other Quora members might have about a specific topic. Periodically, you can add a link to one of your articles. However, you have to be careful. You do not want to appear spammy or overly promotional. Always keep your future and current audience members in mind. Remember, your main goal is to help people on Quora get the answers they need. When you provide readers with value, they will find reasons to revisit your Quora page and website.

Answer The Public 

Answer The Public is unique research software that provides crucial information on how your audience genuinely searches for your industry topics. It functions as a keyword tool and a search listening tool simultaneously.

Answer The Public Search Results Picture For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Answer The Public Search Results Photo

Enter your keyword in the search box and select your country of choice. Topic Keyword searches divide into five categories: Questions, Prepositions, Comparisons, Alphabeticals, and Related keywords.

Answer The Public Wheel Chart Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Answer The Public Wheel Chart Picture

Also, you will notice several wheel-shaped charts that provide popular search keyword phrases your audience genuinely uses as you scroll down the page. Moreover, these keyword phrases will give you original, untapped ways to approach industry article ideas.

Answer The Public Visualization and Data Charts Picture For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Answer The Public Visualization and Data Charts Photo

There are two ways to view your keyword information: the easy-to-read wheel charts visualization or the convenient data table. When you click on any of the keywords listed in the chart, It will take you straight to a google search for that keyword phrase. Now you can search all of the highest-ranking articles to see exactly what makes those articles popular. What is more, you can check out the People Always Ask section in the middle of the search page to discover high-ranking alternative titles for your articles.

As you can see, there are many overlooked sources for finding engaging content ideas. Stay tuned for Part 2 of this article, where I show you three more essential sources for crafting great content.

Meet The Author

Headshot Author Picture For Aceves Art 2 WordPress Abstract Reception Art Blog

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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How To Sell More Art On Instagram

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Image by ElisaRiva from Pixabay

If you’ve ever wondered how to sell your art on Instagram, there are some critical things you need to consider. Choosing your niche and finding your audience will help you discover how to market more effectively. When you’re looking to create a sustainable business, it’s essential to learn which tactics work for your type of art and which ones don’t. Thorough market research will keep you from wasting time targeting the wrong audience and missing out on sales.

It’s almost the beginning of 2022.

Over 1 billion people use Instagram each month.

Artists from around the world are reaching experienced collectors with their cleverly branded accounts.

Are you?

If you’ve ever tried to sell and market your art on Instagram but didn’t have a clue about what to do, this article is for you.

Art marketing isn’t rocket science, although, at times, it may feel like it.
Plenty of artists have followed in your frustrated footsteps.

Fortunately, there are plenty of tips and tools to help you succeed on Instagram.

Are you ready to sell more art?

Let’s begin.

Before we get started, there are a few things we need to cover.

Conduct Audience Research

Market Research illustration for Aceves Art 2 Abstract Reception Art Blog.
Image by ar130405 from Pixabay 

Unfortunately, creating a beautiful artist Instagram feed isn’t enough to help you sell your art.

To have a better chance at success, you’ll need to discover whether your audience buys art on Instagram.

Many artists whose brilliant conceptual work sells best in blue-chip galleries don’t translate into instant Instagram sales.

If you relate to this situation, you’re not alone.

Beware of clever art marketing programs that confidently proclaim that all marketing tactics work for every artist.

They don’t.

The type and style of your artwork will determine how you plan your marketing activities.

Every marketing strategy for selling art on the internet should center around thorough market research.

Here are some things you need to consider before you sell your art online:

  • Is there a market for your art?
  • Can you create a sustainable business by selling your artwork?
  • What type of medium do you use? Is it in demand?
  • Have you created SMART goals for your brand?
  • What is the standard price to charge for your artwork?
  • Have you created a comprehensive marketing plan for your business?
  • A thorough one helps you decide how and when to run sales, promotions, or special offers. Posting strategically and purposefully enables you to achieve your goals as you cross-promote your art on different platforms.

Finding A Market For Your Work

Hands With Heart Photo For Aceves Art 2 Abstract Reception Art Blog
Image by Pexels from Pixabay 

Building a business blindly without understanding the elements you’ll need to create a successful brand is a recipe for confusion and disaster.

No one likes to find out that the artwork they spent hours or weeks creating will never find a home with an appreciative client.

It hurts your ego, soul, and pocketbook to market to the wrong audience.

I’ve been there; I understand your pain.

How can you avoid this common predicament?

Before you set up an account on a dozen platforms or pay for an expensive website, you need to see if enough people are searching for your type of art online.

One way to do this is to visit Google Trends.

Type the search term that best describes your artwork.

At first, you’ll l want to use a broad keyword to gauge the general popularity of your work or medium.

Here, I added abstract paintings.

Google Trends Keyword Example Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Abstract Paintings Keyword Example Screenshot

When you press return, you’ll arrive on a page with a chart labeled Interest over time.

Interest Over Time Chart Google Trends Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blogs Google Trends Interest Over Time Chart Photo.

Above this chart, you’ll see a menu containing four categories: Country, Past 12 Months, All categories, and Web Search.

In this example, I’ve chosen the United States for the first category.

To see the results for each country, click the downward pointing arrow.

Next to your country, click the downward pointing arrow and select Past five years.

Past 5 Years Drop Down Menu Selection Google Trends Photo.
Aceves Art 2 Abstract Reception Art Blog’s Past 5 Years Google Trends Photo.

Here you can view how popular the general search term that best describes your artwork has been over time.

As you can see, people have maintained a steady interest in abstract painting with subtle variations depending on the year and month.

Past Five Years Keyword Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Keyword Results For Past Five Years Screenshot.

You will need this critical information to figure out if your art business is indeed sustainable.

So far, from the data provided, we can conclude that several individuals still search for abstract paintings.

Run your cursor over the points on the blue graph.

Google Trends Blue Graph Results For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blogs Blue Graph Results For Abstract Paintings Photo.

The number you see in the search results will show you the popularity of your art keyword over months for each specific year.

Now click All categories and select Arts & Entertainment.

Google Trends Arts And Entertainment Section Screenshot For Abstract Art 2 Abstract Reception Art Blog.
Abstract Art 2 Abstract Reception Art Blog’s Arts And Entertainment Category Photo.

It will show you the popularity in the Arts & Entertainment industry compared to other trades.

After this, head over to the category titled Web Search.

Web Search Google Trends section for Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Category Photo.

Web Search shows you how often people search for your art keyword each year and month.

If you click the arrow next to Web Search, you’ll see a drop-down window with the following subcategories: Image Search, News Search, Google Shopping, and YouTube Search.

Google Trends Screenshot Of Web Search Drop-down Menu For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Drop-down Menu Photo.

The results from these different search options will help you decide how to adjust your brand marketing plan on varied platforms.

Under this chart, you’ll notice a table titled Subregion.

Subregion Table For Google Trends Search Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Screenshot of Google Trends Subregion Table.

This table will show you the popularity by region for your art keyword.

Here we can see that most web searches for abstract paintings over time come from the southeastern states of Arkansas, Louisiana, and Mississippi.

Across all industries, the majority of searches come from Louisiana, Mississippi, and Iowa.

These results will differ depending on whether your search is worldwide or by country.

Below this table are two small tables, Related topics, and Related queries.

Tables Related Topics and Queries Photos For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blogs’ Google Trends Related Topics And Related Queries Tables Screenshot.

The Related topics table shows you topics people search for that are related to your art keyword.

Google Related Topics Table Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics Table Screenshot.

It also has two subcategories: Top and Rising.

Google Trends Related Topics table Top and Rising Categories Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics table Top and Rising Categories Screenshot.

The Top subcategory shows you the most popular topics with values ranging on a scale of 0 to 100.

Related Topics Table Top Category Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Top Category Screenshot.

The Rising subcategory reveals related topics with the maximum increase in the number of searches performed since the last search period recorded on the chart above.

Google Related Topics Table Rising Selection for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Related Topics Rising Category Photo.

When Google Trends gives a keyword the Breakout label, it indicates a sudden increase in search traffic for this term in a short amount of time.

The Related queries table shows you the most common queries of people searching for your term as well.

Table Related Queries Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Google Trends Related Queries Screenshot.

From the example provided, you can easily see that abstract paintings are a viable option for starting an art business.

However, to find out if your particular type of abstract paintings has a chance of selling, you must narrow down your search.

After this stage, it’s time to visit Ubersuggest keyword research software.

Here, you’ll conduct a more detailed search by gradually using more specific keywords to describe your art medium and genre.

Type in a more specific art-related keyword in the search window provided.

For this example, we’ll use abstract paintings in acrylic.

Keyword Search Ubersuggest Home Page Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blogs Neil Patel Ubersuggest Keyword Search Suggestion Photo.

As you can see from the Keyword Overview section below, it has an average of 6,600 searches per month.

Ubersuggest's Keyword Overview Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Ubersuggest Keyword Overview Photo.

The Keyword Overview shows your keyword popularity and profitability.

While there is not an enormous amount of traffic generated by this long-tail keyword phrase, the results are enough to indicate you could form a small business from your art efforts.

However, you’ll have to take into account popular art print-on-demand sites.

Your small business can’t compete with these commercial companies or their ad budgets, but there are three things you can do immediately to increase your chances of being found online:

  • Find profitable keywords to help you improve your website ranking. 

Make sure these keywords are medium to low competition keywords. You won’t rank for high competition keywords unless you have the right amount of backlinks and a fat ads budget. Most artists don’t.

  • Join art sites whose clientele have a bigger budget to spend on art. 

 If you’ve not yet attracted collectors, you can join Fine Art America or Great Big Canvas to have a more prominent presence on the internet. When you’ve acquired a following or have a small collector base, you can apply to be featured on sites such as Singulart or UGallery to increase your exposure beyond your artist website. 

  • Submit your work to popular websites that feature fine art, illustration, or digital art.

Sites like Hi-fructose, Juxtapose, and My Modern Met feature artists every month. It’s a great way to help people find your site and acquire valuable SEO backlinks.

Create A Sustainable Business Selling Your Artwork

Happy Lady Painting Photo by Yaroslav Shuraev Used For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Yaroslav Shuraev from Pexels

Not everyone can make a sustainable/lasting business on the internet based on the type of art they choose to create.

Sometimes, images of your work don’t transfer well online, and people need to see your work in person to develop full appreciation.

If you’re not producing commercial art, decorator art(modern/semi-abstract landscapes, abstracts, animals, seascapes, wildlife, Impressionistic landscapes, and nudes), or illustration, your work might not sell as fast. The exception to this rule is in the case of crypto art such as NFTs or Pop Art.

Do you produce conceptual art? Then I recommend you find your audience before you create your online presence. Sure there are some outliers(people who’ve had the perfect combination of luck, skill, connections, and keen business sense), but they’re the exception.

Pay attention to the style and type of artwork you create. Let it guide your marketing efforts. Don’t guess or assume marketing strategies for one kind of artwork will work for everyone.

That is why it’s crucial to study the successful marketing strategies of artists producing similar artwork.

Visit their website and social media accounts. Study what they’re doing well and how they connect with their audience? Which areas could they improve?

Taking all these factors into consideration will help steer you in a more profitable, less frustrating direction.

Is Your Art Medium In Demand?

Painted Woman Wearing Skirt Holding Her Art Photo By Anna Shvets For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Anna Shvets from Pexels

Another crucial step in determining the marketability of your brand of artwork is to discover the level of demand for your chosen art medium. If you produce acrylic or oil paintings, you’ll have a better chance of selling your artwork than people that sell photography. I’m not saying if you’re a photographer, you can’t sell your work. However, if your work is not commercial photography(wedding, infant/family/portrait, product, landscape, fashion, or journalism), establish an audience before you market online. You’ll need to find an alternative marketing strategy and appropriate platform to sell your images.

When it comes to certain types of digital art, it all depends on where and how you sell your work. For instance, many digital illustrators pitch or submit their work to agencies, advertising firms, companies, and publications. If your style is popular and you have a strong portfolio, you can make a decent living.

Artists with experience using 3D software like Blender can find plenty of lucrative work with app developers, gaming companies, creating 3D models for products, and working on animated films.

With the rise of cryptocurrency, digital artists have more options than ever before. Non-fungible tokens (aka NFTs) are digital artworks that function as a form of cryptocurrencies like Bitcoin or Ethereum. If you choose to sell NFTs establish an understanding of cryptocurrency and how it works.

Pricing Your Artwork

When you’re ready to price your art make sure you examine the following tips:

  • Labor 

How much time or effort does it take to create your work? What will you charge per hour?

  • Materials 

What is the cost of the materials you are using to create the work? Did you use specific software or paint to produce your art? Add that to your expenses.

  • Overhead 

Where did you create your art? Do you rent a studio, work from a home studio, shop, or home office? Combine this with the overall cost.

  • Size 

Yes, size matters. Charge by square inch if it’s a physical artwork, by file size if it’s a digital artwork, photograph, or hybrid of the two, such as photo manipulation.

  • Shipping 

To determine shipping prices, consider your city, country, or region, dimensions and size of the artwork, and combined weight and packaging price.

  • Availability 

Are you selling affordable prints of your original art anyone can buy? Do you plan on notifying collectors about limited editions? Will you offer original paintings, sculptures, photos, collages, ceramics, jewelry, or digital art? If your work is easily accessible to the general public for a department store price, many collectors will not consider it as valuable as your original artworks. Therefore, it’s necessary to price your work based on its ability to grow in value.

Create A Comprehensive Plan For Marketing Your Business

Comprehensive Marketing Plan Photo By Eva Elijas For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Eva Elijas from Pexels

When you post on your website, blog, or social media, make sure you post with a purpose.

You need to understand the reason why you’re creating certain content. How does it serve your art business goals? Posting for the sake of posting is not a strategic marketing plan. Often, it is a waste of time, especially if you’re trying to sell a product or service.

That is why you must make a complete marketing strategy before you pay for a website, blog, or expensive google and social media ads.

First, you’ll want to perform audience research.

How do you do this?

Study your past customers for clues as to how to improve and personalize your latest marketing efforts.

From this valuable data, you can form buyer personas or fictional customer models based on the information you gathered about your past customers and the customers of your industry competition.

Here is a list of things to consider when building buyer personas for your unique art brand:

  • Age range 

How old is your average customer? Are they young, middle-aged, or mature? 

  • Occupation 

What do your collectors do for a living? Do they share similar job titles? For example, are they all teachers, farmers, or corporate executives? Do they work in the same industry or complementary industries? 

  • Location 

Do they live in the same region, state, or country?

  • Pain points 

Are they concerned about the poor quality, misrepresented color, wrong size, images, or damaged artwork? 

  • Interests 

What are their hobbies? Do they enjoy a specific sport, food, type of movie, or other activity?

  • Income 

What is their average salary range?

  • Language

What is their native language? Do they speak English, French, Spanish, or other languages? Do they use colloquialisms? 

After you’ve created your buyer personas, you can address your tailored content strategy.

When posting on your blog or social media, use the stages of the buyer’s journey as an evergreen guide to producing premium content.

What is the buyer’s journey?

The buyer’s journey consists of the stages that a buyer goes through before making a purchase. It contains the awareness stage, consideration stage, and decision stage.

In the awareness stage of the buyer’s journey, you create
content that makes your site or social media page visitors realize that they have a 1,000 dollar problem. This problem isn’t something that is going away any time soon. If they don’t take care of the problem soon, it could turn into a 10,000 dollar problem that will steal their joy, productivity, and peace of mind.

No one wants that!

At this stage, your main goal is to get people to subscribe to your website or blog and become marketing leads.

For your art business, awareness content would consist of the following examples:

  • Website copy talking about why the world of your buyer isn’t complete without art on their walls.
  • Copy, content, and emails discussing the problems they’ll run into when selecting the right art for their home, design, corporate, and advertising projects and how they can solve them.
  • Content about what inspires you to produce your novel brand of art or art-based products.

Do you serve a specific community or cause with your art?

Share something appropriate about yourself that makes you seem more likable.
Maybe you’re a bit socially awkward. Perhaps you love refurbishing antique furniture. Whatever it is, your imperfectly perfect human touch is what helps you to make a connection with collectors and people newly interested in your brand.

In the consideration stage of the buyer’s journey, your potential buyer is trying to decide whether your product or service is right for them.

Your goal for the consideration stage is to convince your potential customer that your product or service is better than the competition. What do you provide that other artists don’t? You want to convert active subscribers/marketing leads into sales-qualified leads.

When you create art content for the consideration stage, make sure to include the following suggestions:

  • Show how your artwork directly addresses the needs of your potential customer needs, concerns, and desires. 

 For instance, you could mention how you always use archival, quality materials. You may also tell them you package your artwork with the utmost care, so it always arrives in the best condition, or you’ll return their money. 

  • Share what makes your art original, innovative, and collectible.

What makes your art stand out from the rest of your competition? If you create animal art, what makes it different, then artwork that is already out there? Maybe you use a specific process or combination of media that other artists do not. Perhaps you approach your subject from an unconventional point of view. 

Finally, in the decision stage, you can begin to focus on product pricing and sales. At this point, you’ve already defined which members of your audience are ready to leave the admiration stage and make a purchase. You want to put forth that extra effort to address the objectives and issues of your customer.

The chief goal for the decision stage is to answer all your potential concerns of your customers and make a sale.

Artwork content for the decision stage needs to incorporate these suggestions:

  • Create content that answers all of your potential concerns of your buyer.

To end their worries about shipping costs, reassure them that you include shipping in the overall price of the artwork. If they’re concerned about getting the wrong size, color, or print on the wrong medium, reassure them you’ll either give them their money back or replace the incorrect or defective item for free(no shipping charges included).

  •  Include a hard-to-resist future incentive to entice them to make a secondary purchase

If you sell decorator or commercial art, offer them 15 to 30 percent off their next purchase. When selling fine art, let them know they’ll be one of the first to know about future collections, shows, and exhibitions. 

Now you understand the basics of how to research the viability of your online market.

It’s time to learn how to sell more of your art on Instagram.

These timely tips and tricks can help move you closer to getting the sales and recognition you desire.

Create Your Artist Instagram Account

For potential clients to take you seriously, you need a professional profile.
If you don’t already have one, it’s time to set up an art page for your brand.

There are a couple of suggestions for how to do this. You can create a business page or a creator page.

So which one is best for you?

Well, it all depends on what you want to accomplish.

For artists, public figures, and influencers, Instagram recommends setting up a Creator Account in addition to your account.

However, if you’re an illustrator or designer who sells several images on T-shirts, cups, shower curtains, and other home decors, a business account will work just as well.

To learn more about how to set up your page, check out this handy tutorial by Sellfy.

Show Part Of Your Process

Artist Project Procee Photo By Vincent M. A. Janssen For Aceves Art 2 Abstact Reception Art Blog.
Photo by Vincent M.A. Janssen from Pexels

Believe it or not, people are intensely interested in how you create your art. Your audience is waiting for you to invite them into your unique world of art-making. 

Maybe they want to watch the beginning steps of your latest liquid pour painting. Perhaps they would be thrilled to see a small section of the flowers or landscape that inspires your ethereal nature photography collection.

Whatever medium you choose, it’s never a bad idea to educate your audience about the quality, time, and effort that goes into your artwork.

However, there’s a fine line between sharing a small part of what you do and giving away the whole proprietary cake recipe.

Don’t spoil that special something that makes your art stand out from the crowd.

Stifle the urge; your career will thank you for it.

Share only enough to increase the curiosity of your audience and no more.

Here are a few tips to help move you to take action:

Instagram Slide Shows

Instagram Slide Shows are a great way to show your audience and collectors the inspiration behind your work.

For instance, if you create fine art or decorator art, you could include some slide boards showing objects, pictures, colors, and themes that help you arrive at your finished piece.

Reels


Do you ever film your preparation process for your painting, sculpture, digital art, or photography? Many artists use this method to increase curiosity and encourage viewers to ask about their work in their Instagram post comments section.

Reels are videos that you create that loop after you finish filming. Additionally, you can use the Instagram Reels feature to capture the opening of your art show or a live demo for your students.

Stories

Unlike Reels, the Stories feature is only visible to your immediate followers and lasts a mere 24 hours unless you pin your favorite images or moments as highlights to your profile.

You can use stories to create community. Invite your audience to a virtual studio visit or to join you on an art inspiration adventure.

The options are endless.

IGTV

Facebook-owned Instagram released IGTV in 2018 to allow users to include long-form YouTube-like videos over 60 seconds.

If you want to film an interview someone has done featuring you and your work, an art-based podcast, or a long tutorial, this is a great way to engage your audience and increase your exposure.

Microblog About Your Art

According to Express Writers blogging statistics, 77% of internet users visit and read blogs.

That is quite a lot of people.

Blogs help increase audience interest in products and services, and art is no exception.

While you don’t have time to write a long-form blog post every time you release new work, you can profit from a recent Instagram marketing trend, microblogging, to promote your artwork.

Photographer Brandon Stanton whose Instagram account Humans of New York has a whopping 11.3 million followers, does an excellent job of sharing the stories of the people he has photographed.

Each microblog story is compelling and invites the viewer into the world of his subjects. Their trials, tribulations, triumphs, and struggles are laid bare and easily accessible. As a consequence, viewers flock to read and engage with his account.

Humanizing each microblogging post by revealing your artistic journey helps create a connection between you and your audience and future collectors.

Since microblogging can be time-consuming and not everyone is a natural storyteller, it’s best to start with a few descriptive paragraphs and extend your story as you practice writing about your art.

If you detest writing, consider using IGTV to create a mini vlog(video log) on Instagram to share your thoughts, concerns, and motivations.

This kind of content is perfect for the awareness and consideration stages of your art marketing plan. It gives your audience a unique window into your world and helps them understand why your artistic vision improves their lives.

Post Pictures Of Your Work in Rooms

Abstract Artwork In Room Photo For Aceves Art 2 Abstact Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Of Artwork In Simulated Room Screenshot.

Sometimes your audience needs help to decide whether or not your brand of artwork is a perfect fit for their home, office, or collection.

They may not be able to envision your art on their walls. If this is the case, it can keep them from making a purchase.

Do not give them an excuse to leave and search for another artist.
Go to Shutterstock and pay for a royalty-free image of a room sample in the decorating style your audience loves. Then add your work to the photo using Photoshop.

If you’re on a budget, use free room images from Unsplash or Picsart.

Mockup room examples are perfect for future collectors who are in the consideration stage of buying your art.

Remember, it’s up to you to make them realize your work fulfills their needs.

Show Pictures Of Your Work In Progress

Artist Work In Progress Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Karolina Grabowska from Pexels

Work-in-progress posts are almost always fascinating to your viewers as they focus exclusively on the progress you’re making on a specific painting, photo, sculpture, or digital artwork. While this type of post may not be as appropriate for the awareness stage of your marketing plan, it’s perfect for your consideration stage posts.

Add An Instagram Shop

Instagram Shops Information Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Shops On Instagram Home Page Screenshot

When the threat of Covid-19 entered the scene and brought many businesses to their knees, Instagram released their Shops feature. It helps you sell your artwork and related products more effectively and increases brand awareness. Your audience can visit your shop and scroll through your current collections and merchandise with ease. Now the buying process is a seamless, hassle-free experience.

Share A Little Bit About Yourself

Blonde Woman Hugging Toddler For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Josh Willink from Pexels

When you share some of your trials and successes, it can help to humanize the experience your audience has with your brand. In the awareness stage of the buying process, people need to know there is a human behind all of your hard work and creativity. Employing this fosters more of a connection and aids in building trust. Trust is necessary for making sales. Why not add a touch of vulnerability and tenderness to your repertoire of content creation. You can ask your audience relevant questions, advice, and more.

Talk About The Inspiration Behind Your Work

Your work is remarkable. Share some of the thoughts and ideas behind your best creations. Do you have an intense interest in social justice and equality? Are you mesmerized by the beauty and bounty of nature? When you understand the unique value behind your work, your audience will gain a greater appreciation for your efforts. This awareness and consideration content is vital to persuading your audience to purchase during the decision-making part of the buyer’s journey.

Show Your Work In Sets Of 3 or 4

Art Set Of Three Canvases Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artwork In A Set Of Three Panels Photo.

The majority of art marketplace websites are selling artworks in sets of three and four panels. While initially, your artwork may not lend itself to this popular arrangement, adjusting your inventory to include what buyers are already asking for could help boost your sales. When you begin to provide other art display alternatives, your audience is likely to respond more positively since they’ll appreciate the flexibility of your art production, especially in the case of commissions.

Create A Hashtag For Your Art Brand

 Artist Business Hashtag Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Instagram Branded Artist Hashtag Photo.

Brand hashtags are a perfect way to encourage engagement and build brand awareness. When you run a holiday campaign, you need as much exposure as possible to sell your art. An expertly branded hashtag coupled with a consistent posting schedule can keep their eyes always on your merchandise. A bonus is that they begin to see you as a professional presence on social media. And that is a beautiful thing.

Show Yourself With Your Work

Artist shown with Artwork For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by RF._.studio from Pexels

You’re the face behind your work; why not become your art brand ambassador. Sharing pictures of yourself with your work not only helps others see that you’re proud of your creativity and hard-won craftsmanship, but it also associates your image with your brand.
Again, this builds trust, which is crucial for networking and making connections that get you and your art noticed.

Share Client Testimonials and Stories

Example Art Customer Testimonial Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Customer Testimonial Photo

What better proof that your art is in demand than featuring client testimonials and stories. When potential buyers see satisfied customers that rave about your artwork and art products, they are more likely to make a first-time purchase. It assists them in choosing your artwork over other brands with similar styles and appeal.

Post Art Content Frequently

Colorful Artist Mural Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Abstract Face Of Woman Artist Mural Photo.

The more people see your work, the greater chances you have of growing your audience and selling art. If you can not post once a day, aim for at least three posts per week. This practice will ensure that different groups will get a chance to view your art on the other days of the week. For instance, some of your fans may not see your Monday post, but they have a nice chunk of extra time Wednesday evenings. They can catch up on your post content midweek.

Cross-promotion of Your Sales and New Editions

Promotion On Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Eva Elijas from Pexels

Promoting your art doesn’t start and stop on Instagram. Perhaps you’ve extended your audience to Pinterest, LinkedIn, TickTok, or Facebook. Whenever you promote a sale, run an event, or targeted campaign, make sure to schedule posts on other social media platforms. Then, you can notify members of your audience on those platforms as well.

Share Meaningful Milestones and Experiences

Friends Hugging On A Trip Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog Friends On A Trip Photo

Whenever you make a big sale, adopt a pet rescue, or discover an unforgettable restaurant, use your surprising experiences as audience-connecting content for your posts. If they see that you’re a lot like them, it will increase your engagement. Meaningful sharing is an excellent way to raise positivity around your brand and eventually ensure customer loyalty.

Create Instagram Stories

Stories Feature Example Instagram Info Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Instagram Stories Photo

Share photos and videos about your art production, inspiration, and exhibitions to your Instagram Story feature. While your individual Stories are only visible for 24 hours, your followers will love learning more about how and why you create your artwork. In addition, there are apps connected to the Instagram Stories feature that allows you to make them more engaging and creative by adding filters, text, stickers, and more. According to Instagram, as many as 500 million people use the Stories feature to create content. Many brands have experienced success utilizing it, especially for growing brand awareness. Why not give it a try.

Share Your Interests

Diver Hobby Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Daniel Torobekov from Pexels

Let people know about some of your interests. Maybe your audience also likes tennis, remodeling old cars, or reading crime novels. You never know; your willingness to let them in on certain aspects of your life could help you create the necessary connections that lead to a sale.

Use Industry Hashtags

Screenshot Of Industry Art Hashtags For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Industry Hashtags For Art Photo

Many artists underestimate the marketing power of a strategically placed industry hashtag. Often, it can make the difference between the right potential customers finding you or getting your artwork lost in a sea of unrelated posts. You’ve put time and effort into your art, help promote it to the world by becoming familiar with and using hashtags appropriate to your art medium. When employing a hashtag strategy for your post images, be sure to use both broad and specific hashtags to describe your work. Niche hashtags like fluid art for abstract fluid paintings or landscape mountain for landscape mountain photography can help you further target your ideal customer.

Determine An Ads Budget For Your Campaigns

When considering ad campaigns as part of your marketing strategy, remember to set up an ads budget. Then, you’ll know what you can spend on advertising and how to advertise more effectively. For instance, holidays and events such as the Fourth of July, Labor Day, and Christmas are all great times to plan strategically targeted advertising campaigns to promote your products and services to a larger audience. Suppose you’re on a tight budget but need to reach your sales goals, set money aside for Christmas Google and social media platform ad campaigns. No other holiday or event besides Halloween brings in sales that could change the course of your business growth.

Feature Your Social Media Content On-Site

Social Marketing On website Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by NeONBRAND on Unsplash

It takes plenty of work to get people to your website. Once they’re there, remind them of items you have in your Instagram shop by embedding them at the bottom of related posts with content in line with the consideration and decision stages of the buyer’s journey. This method is especially effective if people miss the items in your online store. Not everyone that is looking for information is aware that you sell products or services. They may not have initially visited your website to look at your art or art design products. It reminds your visitors that you are also an online merchant.

Take Advantage Of Influencer Marketing

Influencer Marketing Hub predicts influencer marketing growth will reach 13.8 billion in 2021. In a recent survey, 90% of the participants agreed that influencer marketing was beneficial to business growth. If you’re a relatively unknown brand, the impact of a carefully chosen influencer marketing strategy could help to boost your art brand awareness and eventually lead to more sales. Several influencer marketing agencies such as Viral Nation and Kairos Media have sprung up during this rapidly growing marketing trend to help connect businesses with the right influencers for their audience. While not everyone can afford to pay an internationally known influencer to market their art, the rise of micro-influencers has provided fertile ground for up-and-coming artists to find an influencer that will work with their budget.

Target A Specific Niche

 Example Of Art Marketing Niche Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Arun Anoop on Unsplash

Finding a niche can provide a ready-made audience to market your work. Do some additional research on where your style and subject matter will find appreciation. For example, if you love creating portraits of dogs and cats, then target dog and cat lovers on Instagram and Facebook. Join groups on social media to showcase your work. Perhaps you create landscape art from a specific area of the country. Maybe you love to create beautiful space art. You can gear your ads to focus mainly on potential collectors from that area like the Texas Hillcountry, Colorado, or New Mexico. If you target a specific niche, create a carefully crafted collection to appeal to a group of hobbyists or enthusiasts to bring in more sales.

Create a Recognizable Style

Artist Specific Art Style Photo For Aceves Art 2 Abstract Reception Art Blog
Photo by Elena Mozhvilo on Unsplash

While not everyone creates art in one recognizable style, the work you market to galleries or license to a home decor company stands a better chance of being accepted if it remains visually consistent. When marketing on Instagram, if the visual look of your work changes with the subject matter, then be consistent with sharing the overall underlying concept. Then you can tie work with varying visual aesthetics together. When employing this technique, mention that your latest post is an addition to a themed collection. Many Instagram coaches recommend keeping your branding consistent as well. Choose only two or three fonts you always use. You should make sure they share a similar color scheme. If your brand uses rainbow colors or more than three colors, intersperse posts that use your whole color scheme with posts using one of its colors.

Be Strategic About The Way You Promote Your Art

Art Promotion Event Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Art Promotion Photo

Always lookout for new ways to promote your art, but don’t post for the sake of posting. Each post should help you achieve a specific goal for your business. For instance, a work-in-progress post about your artistic process reveals what is unique about your work compared to your competition. It aids your audience in making an active decision about whether or not to make a purchase. Similarly, a post that answers questions and concerns potential buyers might have about the quality of your products, cost of shipping or reliability of your business can improve trust and help buyers to make a final decision in your favor.

Create A Contest Or Giveaway

Painting Art Marketing Giveaway Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Art Giveaway Photo

One of the most popular strategies to induce people to sign-up for artist newsletters is to create a contest or giveaway. People love free stuff. It’s like a game for adults. Winning increases self-esteem and makes the prize, in this case, your art, even more valuable. If they enjoy your work after living with it for a while, they may eventually become paid customers. In the meantime, you expand your marketing audience and improve your email copy.

Use Your Work To Support A Cause

Women Art Charity Gallery Show Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Women Artist Charity Photo.

Millennials and Generation Z don’t want to purchase products and services; they want an experience. They need to change the world. Help them do it. Use your business to further a cause dear to your heart and the hearts of others. For instance, you may want to help families in need with food and shelter or save the environment. Donate some of the proceeds from the sales of your work, one of your series, or collections. It will increase connection, trust, and support as you build a community atmosphere around your brand.

Kunstmatrix Virtual Art Exhibition Example Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of A Virtual Artist Exhibition Photo

Create virtual exhibitions while waiting for galleries to select your work for a group or solo show. You can use the artwork you haven’t sold or sent for gallery submissions. Purchase a plan from Kunstmatrix and show your work in a sleek AI gallery setting. If you’re on a budget, you can use free software apps like Roomful. Here, you create a virtual gallery display for your art in several styles, colors, and architecture. Host an event around your show and promote it on Instagram through targeted ads or using the Instagram Stories or Reels features.

Finally

Artist Work-in-progress Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artist Painting Picture Photo

Learning how to sell art on Instagram isn’t as difficult as it may seem. However, without the proper planning and guidance, it can be a confusing and challenging experience. The prevalence of the one-size-fits-all mentality of most online marketing programs sets you up for failure because it fails to address niche-specific ways to market your particular type of art. Remember, not all of these Instagram marketing suggestions will be appropriate for the style of art you produce. You must be willing to do the necessary research to discover which marketing techniques will enable your unique brand success. What new ways have you found to market your work on Instagram?

Meet The Author


Marisa D. Aceves


Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

Influencer Marketing Photo Girl By Gerd Altmann For Abstract Reception Art Blog

How To Create Your Best Influencer Marketing Strategy

Image by Gerd Altmann from Pixabay 
Influencer Marketing Business Woman Ilustration For Abstract Reception Art Blog
Image by mohamed Hassan from Pixabay 

There are many benefits to influencer marketing. It can help you increase your customer reach, improve your brand awareness, and eventually result in more sales and leads. But before you start your first campaign, learn about the basics of influencer marketing strategy. The more you know, the better chance you have at success.

Admit it.
Your brand needs some serious attention, but the methods you’ve been using to reach your customers are not enough to help you rise above the competition. It’s time to add a personal touch to your stale editorial delivery. If you want to succeed in this crazy, fast-paced world, you need a fresh face and approach to your marketing. So how do you raise brand awareness, create a close connection with your audience and increase ROI? Why influencer marketing, of course. Before we launch into how you can use influencer marketing to increase customers, leads, and sales, let’s talk about what influencer marketing is and isn’t.

What is influencer marketing?

Influencer Marketing Girl With Group and Megaphone Illustration For Abstract Reception Art Blog
Image by Gerd Altmann from Pixabay 

Remember the time when you’re kid couldn’t stop talking about this incredible hairstylist, fitness guru, gamer, etc. Anything these experts or bloggers liked and used your kid needed as well. You were sick of constantly hearing about the same people but grateful because you didn’t have to guess what gifts to give for their birthday or the holidays. You may not have known it at the time, but your kid and your pocketbook were targets of a sophisticated influencer marketing campaign. Did you buy the items they wanted to get some peace? Then it worked! These are perfect examples of influencer marketing endorsements used to promote a companies’ products or services. Influencer marketing isn’t new; it’s been around since ancient Rome. Back then, gladiators would express their approval of certain products to be sold to the masses. Today, social media platforms, blogs, and podcasts provide fertile ground for influencers to thrive and connect with their audience. In influencer marketing, companies use well-liked bloggers, social media butterflies, or celebrities to promote their products or services, often in exchange for money, gifts, or free subscriptions. Initially, influencers used to share products and services they loved with their audience without payment or provocation. But now that marketers realize the potential of their support, influencers can earn a decent living doing what they love.

What influencer marketing isn’t

Influencer Mobile Photo For Abstract Reception Art Blog
Image by Markus Winkler from Pixabay 

I know this gets tricky, but even if your eyes are on an influencer you believe could boost your brand awareness into the stratosphere, there are still some key points to consider:

It’s not a magic formula for viral content

Unless you’ve secretly discovered the unicorn of content creation, basing your marketing strategy on going viral isn’t a sound way to grow your business. Since the phenomenon of going viral is unpredictable, it’s a recipe for madness. Even if you’re working with the golden goose of influencers, it’s still not a substitute for valuable, relatable content. If you don’t put the time and effort into researching your audience’s pain points, needs, and motivations, you won’t achieve your desired results.

-It’s not a sales magnate

While influencer marketing may encourage more click-throughs to view your product or service, that doesn’t mean your audience will buy from you. The content your chosen influencer promotes may inspire your audience with a heartfelt story or lead them to consider your product or service as a viable option. Unfortunately, it doesn’t necessarily drive them to make an immediate decision.

It’s not a cheap, quick way to boost brand awareness

Influencer marketing takes time. Though it may be more cost-effective than other types of marketing, it’s not always inexpensive. If the influencer is a celebrity or social media star with tons of followers, you can count on shelling out a decent amount of cash. 

It’s not an event filler

Despite influencer marketings’ ability to bring more people to your website, high event attendance isn’t a certainty. Unless there’s a big enough incentive, for example, an in-demand product or cause that touches hearts, it’s probably not going to happen.

It’s not a reputation redeemer 

If your business has burned up the pages of Trust Pilot with negative reviews from angry, unsatisfied customers, a well-planned influencer marketing campaign won’t make them love you. Before you put your next innovative marketing strategy into action, you have to fix the issues that cause the most customer complaints.   

Creating An Influencer Marketing Strategy 

Still excited about adding influencer marketing to your overall marketing plan? Well, here’s how to do it! According to Kim Kosaka, Director of Marketing at Alexa, there are several steps you need to take to make your next influencer marketing campaign a success.

Set your goals

Influencer Marketing Goals Illustration By Megan Rexazin For Abstract Reception Art Blog
Image by Megan Rexazin from Pixabay 

Building a great marketing plan requires that your company layout the goals you wish to achieve for each campaign. Not only does this help you form a dependable strategy throughout the campaign, but it also shows you which analytics software and metrics you’ll need to measure your results. Are you having trouble nailing down goals for your campaign? Don’t worry. Kosaka has some thoughtful suggestions about what you need to consider. Marketing goals such as increasing brand awareness, reaching new audiences, improving sales, and generating more leads are all necessary to help your business thrive.

In addition, Kosaka suggests you identify the type of influencer campaign you’ll create. Knowing this vital information, she says, will give your marketing purpose and direction. When you’re ready to approach an influencer, she identifies three distinct ways to utilize their super social media abilities: you can inspire them, hire them, or employ a mixture of the first two tactics. The exciting thing is, you don’t have to stick to the same approach for every campaign. There are several different types of influencer marketing strategies you can use. Giving free products for a review, providing discount codes, contests, and creating content for their blog is a fraction of the unique and fun ways you can encourage an influencers’ endorsement. Be flexible in your marketing efforts. Suggestions are suggestions; they’re not a paved way to marketing success. Kosaka says instead to combine types to form an influencer marketing strategy that’s right for you and your business.

Know your audience

Influencer Marketing Audience Photo For Abstract Reception Art Blog
Image by Free-Photos from Pixabay 

Before you ever decide to hire an influencer, you have to identify your audience. Making a list of qualities that your repeat customers have in common such as pain points, employment, and hobbies, will allow you to produce a more accurate picture of which influencers would most appeal to them. For this task, Kosaka maintains that marketing segmentation is crucial to a thorough understanding of your customers’ distinct needs and values. 

Choose your influencers

Influencer People Selection Illustration For Abstract Reception Art Blog
Image by Alexandra_Koch from Pixabay 

Now that you know your audience, you’re ready to find the perfect influencer for your specific market. There are many places to look for influencers. Industry experts, loyal customers, and enthusiastic bloggers are but a few examples of viable influencer sources. After choosing the type of influencer; you’d like to work with, examine individuals or brands with experience in that area. It’s crucial to select influencers who also share your audience. You can do this by utilizing Alexas’ all-in-one software or performing a Google search for websites directly related to your industry. These sites provide an excellent opportunity for guest blogging and adding content you know the audience you’re trying to reach will enjoy. Another way you can discover influencers is by checking your competitors’ backlinks. You can achieve this by using competitive keyword analysis software such as Alexa or Ubbersuggest. These tools allow you to see the backlinks of your competitors. That way, you’ll know who is most likely to work with your brand. When you follow the backlinks, you’ll discover guest posting opportunities, types of popular, published content, and more. To find social media influencers on Twitter and Instagram, check appropriate hashtags. 

Review influencers

Review Marketing Influencers Illustration For Abstract Reception Art Blog
Image by Gerd Altmann from Pixabay 

While you may feel the sudden thrill of discovering influencers to represent your brand, you have to make sure their values and interests align with your business. Work with an influencer whose audience is closest to your ideal customer. Don’t be fooled by large influencer audiences. If an influencers’ audience doesn’t represent your target audience, they’re not a good fit. An influencer with a smaller audience that uses products and services similar to yours is your best option. Visit an influencer’s website to access trends in engagement. Which content are their subscribers responding to the most? You can also use tools like AlexaUbbersuggest, and BuzzSumo to view detailed analytics reports on their audiences’ hobbies, interests, and behavior. If you’re working with a smaller budget, visit the influencers’ Instagram, Facebook, or Twitter pages. You should pay close attention to who’s following them and who engages the most with their content. After this, create a list of their biggest fans and go to their pages. You’ll want to record each fan’s interests, hobbies, and values. Uncovering the potential reach of an influencers’ audience is essential to choosing an influencer that can help you expand your business. Each potential influencer candidate should have a large enough audience to give your business the exposure it needs. For instance, when researching their social media accounts, notice the number of followers they have. Another key metric to note is the number of likes and engagements they get per post. Also, make sure that the influencers’ content is similar or compliments your brand’s mission, core values, and excellence.

Create unforgettable content

Influencer Content Photo For Abstract Reception Art Blog
Image by PublicDomainPictures from Pixabay 

Yes, content is still one of the most vital aspects of your business. Without it, you won’t reach your target audience or grow your brand. This knowledge also applies to your marketing strategy. When you’re working with an influencer, offer a wonderfully creative or innovative approach to your content contributions, especially if you’re creating content for an influencers’ website or guest posting. It’s always crucial to create content that benefits you and your influencer. Then it’s a win-win situation. When you develop strategically targeted content, use focus on popular keywords commonly used by the influencer and your industry. Always provide content that your influencer hasn’t added. This way, the content is new, fresh, and adds to their authority while filling in the gaps. Being aware of an influencers’ website needs will make it easier for you to produce mutually beneficial guest posts.

Organize your method of communication

Email Influencer Communication Illustration For Absract Reception Art Blog
Image by talha khalil from Pixabay 

Keeping track of influencer email contacts will aid your guest posting efforts immensely. Mail Chimp, Capterra, and Emailigistics are a few examples of email management tools to make this time-consuming job bearable. Using them ensures that you’ll never send repeat messages to the same influencer or send emails to the wrong influencer on your list. They allow you to look professional, competent, and on top of your game. When maintaining a system for tracking your email communications, Kosaka says to consider these helpful points:

  • Who’s responsible for touching base with influencers? Is it one person, or are there many?
  • What time, day, week, or month did they communicate?
  • Who exactly did they contact? Was it the influencer or an employee?
  • Record notable aspects of the communication? What stood out to you? Did you notice any patterns?
  • Organization of follow-up emails
  • Determine whether the influencer is interested in working with your company, in the process of making a decision, or is still in the awareness stage of getting to know your brand.

Research and Review your results

Influencer Results Marketing Analysis Photo For Abstract Reception Art Blog
Image by Pexels from Pixabay 

Seeing your influencer marketing campaign come to fruition can make you feel victorious, but a popular influencers’ approval doesn’t necessarily spell success. 

 Achieving your influencer marketing goals, Kosaka says, is the determining factor. That’s why it’s necessary to assess and calculate your success. Use metrics to track the results based on the goals you set at the beginning of your campaign. Examples of these might be how many social likes, mentions, or shares your content received, the number of customers who remained or renewed subscriptions, and the number of sales and revenue generated. 

Compare your recent and past influencer marketing efforts to determine which marketing tactics succeeded and which ones failed. The insight you’ve gained from these experiences will help you to create better campaigns in the future. Throw out what doesn’t work and keep the methods that brought you the most profit and exposure. 

Finally

Although influencer marketing can increase brand exposure, awareness, and ROI, it’s not for everyone. For it to work, you have to be far enough along in your business that you can either afford to hire an influencer or provide them with a service or experience they can’t get somewhere else. If not, there are plenty of other ways to generate exposure while your business is growing and improving. If you’re ready to work with an influencer, utilize these helpful tips and plan your first influencer campaign today!

Meet The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing marketing strategies, SEO tips, and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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Top Instagram Marketing Trends for 2021-22

Top Instagram Trends Photo For Abstract Reception Art Blog.
Image by Gerd Altmann from Pixabay

article by Marisa D. Aceves

While you may be hesitant to adopt Instagram marketing, it has incredible potential to transform your business. Connecting with your customers is more important than ever before. Applying these new marketing trends will help you produce the right content to increase retention, reach new audiences, educate, and delight.

Lookout Instagram Tiktok’s here to take your crown. Tiktok has surpassed Instagram and Facebook in global iOS and Android downloads. Hold on, don’t say goodbye just yet. With 81% engagement, Instagram is still the second-most popular social media platform. Innovative influencer marketing, over 2 million monthly advertisers, and plenty of new features still make it a great place to connect, build brand awareness and increase leads and sales.

What does this mean for you? Let’s check out the latest Instagram marketing trends to help your business shine.

1. Influencer Collaborations

Instagram Collaborations Photo For Abstract Reception Art Blog
Image by Gerd Altmann from Pixabay 

Research statistics predict at least 67.9 percent of companies with more than 100 employees will use influencers to help sell their products and services. Many established businesses experience a phenomenal boost in sales like Lynda and Audible. Suggesting influencer collaborations should be your top go-to marketing strategy. 

So how can you use Instagram influencers to achieve similar results?

Before you create your first influencer campaign:

  • Know the audience you are trying to reach. 
  • Understand the purpose of your business. Who do you serve? 
  • Are sales your top goal, or are you trying to raise brand awareness?
  • What kind of product are you planning to launch?
  • Which influencers are a good fit for your business? 
  • Do you have a large advertising budget or a limited one?
  • Make sure you use real influencers. Keep in mind not all influencers are reputable. Before you decide to create your first campaign, you need to make sure your latest influencer is genuine. Use saas companies like Smartfluence to help you find the best influencers for your business. It uses AI-powered analytics to analyze the audience data on each influencer. In addition, you will uncover valuable information on their audience credibility and reach.

When creating your next influencer campaign, make sure you use your goals to help you make all your decisions.

Video Content

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Image by Joseph Mucira from Pixabay 

Do you want to increase your Instagram engagement, then create more videos? Video is still the most popular form of content for the majority of marketers. Even if your brand receives the type of engagement others wish they had, including video as part of your marketing strategy will help you increase it. 86% of customers claim that video content greatly influences their purchasing decisions.

 Using the Story feature can help you optimize your engagement through polls and so much more. According to a recent Social Insider study, brands posting up to five stories a day provide a retention rate of 70%. Creating short, entertaining video bursts to build brand awareness and share company values is another way to gain engagement. The Reels feature, an answer to Tiktok, allows anyone to become a creator on Instagram. You can instantly share your reel with your audience of followers by posting it to your company feed.

Targeting Local Audiences

Targeting Local Instagram Audiences Photo For Abstract Reception Art Blog
Image by mohamed Hassan from Pixabay 

Another way to reach new customers is through selective targeting.
A recent Statistica report reveals that investment for location-based marketing will increase from $12.4 billion to $31.5 billion in 2022, making it a valuable addition to your marketing arsenal. You can target a local audience by selecting influencers from a specific geographic location. Often, this is a location that covers an upcoming event or area of your store. For instance, your company may pay a Dallas, Texas influencer to create an Instagram Story or Post marketing products for sale at your stores in Dallas, Texas. Micro-influencers are perfect for this type of marketing. They have social media influence in a narrow niche. In exchange for money or products, they can market your goods and services to their audience, which is a great way to expand your reach and sales. Geo-tagging makes this concept even easier. On Facebook and Instagram, you can effortlessly geo-tag your content targeting audiences in specific locations.

Podcasting Serge

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Image by Daniel Friesenecker from Pixabay 

Due to its educational value and popularity among Youtube influencers, podcasting is on the rise. People love podcasts because you can listen to them while working. Constant exposure to blue light has affected viewership, so eyes-off podcasts are the perfect solution. Are you still unsure about whether to add podcasts to your marketing strategy? Then check out these encouraging statistics. In 2021 15 billion hours were spent listening to podcasts. A recent podcast study by Forbes shows that 54% of people were more willing to purchase when hearing an ad. Predictions for the year 2024 estimate there will be up to 100 million U. S. podcast listeners. Now you know why most marketers view podcasting as a vehicle for current and future marketing campaigns. Have you decided podcasting is for you? If so, then consider these tips for podcast promotion through Instagram.

  • Add your episode link to your Instagram Bio.
  • Since Instagram uses hashtags to help people find information on specific topics, make a podcast hashtag.
  • Use targeted posts to announce your upcoming podcast.

Creating Relatable Content

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Image by 5540867 from Pixabay 

Gone are the days when Millenial Instagram users would slave away trying to create the perfect Instagram feeds. Viewers crave authentic, filter-free connections. If you want to endear yourself to your audience, share when appropriate your good times and bad. 

When you create guidelines or goals for your audience, make sure that they are achievable. Showing your humanity creates feelings of safety, trust, and camaraderie among your audience.

Flash Content

Flash Content Screenshot For Abstract Reception Art Blog
Instagram Stories Flash Content Screenshot

With constant exposure to current technology, audiences have less time or patience for long-drawn-out videos. Tiktok increased in popularity because it offered a wide variety of entertaining and educational content in a series of short video bursts. On Instagram, Stories and Reels are a perfect way to make short videos building your brand awareness or announcing upcoming sales and offers.

These features are perfect for targeted influencer marketing and have generated a generous amount of exposure in likes and views.

Instagram Stories and Reels

The Stories and Reels features have been increasing in popularity since their initial inceptions.Instagram Stories allows you to share short videos and images with your followers. You can add stickers, filters, and timestamps to your story to create desired effects. A recent report by Sproutsocial says 33% of brands are responsible for the most viewed stories. At least 36% of businesses use Instagram Stories for product promotion. 93% of marketers in the U.S. plan to use it more frequently in their marketing efforts. If your want to reach the Millenial and Gen Z crowd, 25% find products and services through Stories.

Article Instagram Reels Screenshot For Abstract Reception Art Blog
Instagram Reels screenshot

The Reels feature is the Instagram answer to Tiktok. Like its competitor, it allows you to share short, 15-second videos with your audience. Add sounds and effects if you like. You can also share the videos with a larger Instagram community through the Explore page. The difference between Reels and Stories is that Reels offers more editing tools. Reels also give you the ability to combine multiple videos with smooth transitions using the align mode. All Reels are video content, not pictures. Curious about the impact of using Reels for your marketing efforts, then read on. 

  • The NBA used Reels to achieve 22% higher engagement than their standard, informative posts or Stories.
  • Louis Vuitton reports all of its Reels to go Viral.
  • Red Bull France regularly receives 2.4M views.

If you want to improve your viewer engagement and brand awareness, create Reels including content your audience already values. 

Shops and Shopping Features

The Covid-19 pandemic affected many businesses, plunging their lucrative sales into oblivion. To address this problem, Instagram debuted Insta Shops. With this feature, your potential and existing customers can directly purchase products and services from your profile. Additionally, Instagram added many other tools compatible with Insta Shops like Shoppable Posts, Collections, and Live Shopping to create the seamless shopping experience you get on e-commerce sites. 

You can drive traffic directly to your website via the Product Detail Pages included in your shop or utilize Checkout customers can make an in-app purchase. The possibilities for creative and lucrative marketing are endless. Include this new feature in your Instagram marketing plan and increase your chances of making a sale. 

Mult-channel Marketing campaigns

Social Media Marketing Campaign Photo
Multi-channel Marketing Campaign Photo

While this is an article focusing on Instagram, adopting other compatible platforms will increase your ROI. Businesses that use this marketing strategy gain 91% customer retention. The brands that use multi-channel marketing, at least 50%, claim that it helps them achieve their financial goals. If your engagement on the social media platforms you use is strong, you can gain up to 6% more profit. Multi-channel marketing includes multi-devices as well. People are constantly switching devices throughout the day. Therefore they respond best to reliability. A recent study found that approximately 60% of millennial buyers expect brand consistency shopping on mobile, laptop, or tablet. While multi-channel marketing can seem like a complicated process, once you correctly set up your channels, you can begin to reap the benefits of an efficient, automated sales funnel. If you decide to use this as part of your marketing strategy, make sure you focus only on the platforms where your audience engagement is high enough to make your efforts worthwhile. 

Authenticity

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Image by Michelle Raponi from Pixabay 

Fishing for vanity metrics to grow your Instagram following will never do. When you create your brand, express who you are and what is important to you. That is what authenticity is all about. Instagram followers crave authenticity, honesty, and integrity. Effectively delivering your unique brand message is one of the keys to helping you create a profitable and sustainable business. You can create relevant experiences with the online community you build. Real, genuine human connections make carefully curating content that moves your audience to action an enjoyable experience. So have fun with your brand and reap the rewards. Your followers need to relate to your struggle and feel connected before they buy. If you want to make those valuable connections, you have to put in the work. Sara Nicole Landry, a successful blogger who grew her audience from 70k to 1.7 million, suggests you dedicate at least 4 hours every day to community engagement. Commenting, replying to direct messages, responding to viewer posts, and engaging on other pages are all ways you can create stronger connections. Supporting others, she says, builds trust. People start to believe in you and your message. Sharing tips and tricks, style choices, or a new pet adoption can make it easier for your audience to relate to you. When your followers get value and meaning from your posts, they are more likely to share them with their followers. So put an extra effort into creating sharable content.

Micro-branding

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Image by Megan Rexazin from Pixabay

What is a microbrand? Microbrands are small businesses that operate only in a specific location or niche. While more established brands like Nordstrom and Target market to a broader audience, microbrands use direct-to-consumer marketing. They use social media ads and advertising on podcasts to build their audience. Experts in creating strategic, hyper-focused content and campaigns, microbrands excel at creating a dedicated, engaged following. Instead of selling to the masses with an overall generic voice, they use personalized marketing to speak directly to their audience. While their audience may be significantly smaller than established brands, they resonate with them by appealing to their concerns, hobbies, interests, and values. With this information in mind, you should focus your efforts on a local market instead of a large international one.

Nano-influencers

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Image by expresswriters from Pixabay 

Nano influencers are influencers that focus on a niche market but only have around 5,000 followers. When you create your next marketing campaign, consider using their social media expertise. Their mini-communities are smaller yet more engaged than your average influencer or celebrity. Surprisingly, nano-influencers connected with at least 8.7 percent of their followers.

The Unpolished/Unfiltered Video

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According to a study conducted by the Guardian, simple stories minus complicated filters and fancy editing get the most responses. The intense amount of time it takes to produce professional video content is a waste of time and effort. While Instagram Stories bring in more followers than standard picture posts, the staged look is out. Gen Z audiences have traded manufactured experiences with everyday relatable occurrences, often making unedited films straight from their phones. Now you can relax and stop over curating your page.

Value-Driven Content 

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Image by Free-Photos from Pixabay 

When it comes to planning your Instagram strategy, content reigns supreme. You need to create engaging content to help your business succeed. While there are plenty of new content marketing tools to help you do this, the last thing you need to worry about is overproduction. Audiences today respond more to unfiltered content instead of the slick, edited videos that were popular two years ago. Even though production is not as much of an issue, creating; eye-catching, meaningful content which tells a story should be a top goal. Instagram viewers have a keen sense of what content is authentic and what influencers stage. Your brand has to make sure you create with honesty and integrity. Fitness entrepreneur Haley Madigan includes quality, visually appealing posed and natural photos of herself in posts. She wants her audience to see her Instagram feed is more than the typical impossible-to-achieve fitness results. Which helps her better connect with her audience.

Marketing Using Memes

Ruffles Instagram Meme Screenshot For Abstract Reception Art Blog
Ruffles Instagram Marketing Meme Screenshot

If you spend any length of time on the internet or social media, you probably know what a meme is. Memes are an easy form of cultural expression present long before The Selfish Gene author, Richard Dawkins, coined the term in the 1970s. The first known meme showed up in a Pompeii ruin in 70 AD. Today, we use memes to give advice, tell a story, for entertainment, etc. Many types of businesses use memes effectively in their marketing. Brands like Bark Box, Apple, and Ruffles choose to target their customers with memes that appeal to their sense of humor. For instance, when Apple began selling AirPods, it used this widely shared meme created from a picture of a 17th-century painting of the queen knighting a subject.

Article Apple AirPods Meme Screenshot For Abstract Reception Art Blog
Apple AirPods Meme Screenshot

The popular tweet illustrates the new Airpod user introduction into the 21st century. As the demand for Airpods began to soar, they started to sell out in most stores. While not all marketing campaigns will experience this level of success, a strategically used meme can increase your target audience and sales. While memes are inexpensive, relatable, and encourage community engagement, you have to make sure the ones you use fit your brand voice. Sure, memes can be hilarious and timely, but marketers have to be careful. Using the wrong memes can offend or alienate your audience. A pro tip for using memes is to research your target audience. Get to know what is important to your community. What issues keep them up at night? When posting your meme, leave out a call to action(buy, like, or subscribe). 

Non-for-profit Marketing

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Photo by RODNAE Productions from Pexels

With the demand for authenticity, fundraising has increased in popularity. A response to the financial devastation of the Covid-19 pandemic, the Instagram Social Fundraising feature allows users to create fundraisers for their favorite causes. When it came out in July 2020, Instagram and Facebook users raised an impressive $100 million in pandemic aid. Recent discussions about racial injustice fuel users to utilize social fundraising for activism as well. Including fundraising in your marketing efforts allows you to use your business to do good. You can share with your audience what issues are close to your heart. These days, Instagram users look for brands with a social conscience. So show your audience and the world you have a human side. Give back. 

Microblogging

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More and More influencers and brands are growing comfortable with sharing stories with their audience. Enter the trend of using Facebook, Instagram, and Twitter to create longer content. Stories help your audience to better engage with your content. By reading and commenting on your relatable microblogs, they feel more connected to your business. The new Instagram Guides feature makes it easy and fun to share long-form content with your audience. With Instagram Guides, you can create scrollable content in the form of slides. If you like sharing tips, tricks, and advice, then this feature is for you. While Instagram made this feature specifically for health and wellness supporters and professionals at the start of the pandemic, now, all users will have access to this invaluable feature. The flexible format allows you to provide guidance, create visual stories, and whatever moves you. For marketers, this also means you can share mini-blog posts with content at all stages of the buying process. 

In Conclusion

Keeping up with the latest Instagram marketing trends can seem like an intimidating process. You may not have time to use them all at once. However, employing a few of these tactics in your social media marketing strategy will increase your chances of connecting with your audience and generating new leads and sales. By breaking each marketing suggestion down into bite-sized, doable chunks, you can avoid indecision and begin to take action. So say yes to the new. 2022 could be your best year yet! Take charge of your future and dare to change the face of your business.

Meet The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing marketing strategies, SEO tips, and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.