written by Marisa D. Aceves
Your creative process not only helps to make your work unique and marketable…
It is the life blood of your art career.
It is a precious gem that helps you to stand out from a myriad of other artists that are competing for the same gallery showing, artist publication covers etc.
So why would you simply give your trade secrets away by filming every brush stroke, chisel or camera technique from start to finish?
Doesn’t make a lot of sense does it?
…or DOES IT???
Though this particular marketing strategy, may appear to be a good idea at first, consider who really benefits from this not-so-subtle form of advertising…
The answer just may surprise you.
WHY FILMING YOUR CREATIVE PROCESS CAN PUT YOU AT RISK?
Giving your style away is like giving away your originality!
Why should visitors and collectors come by your blog and website if they can find several other artists working in the same style and genre.
Consider these points before you film your art business out of existence:
1. Filming your creative process can expose you to theft from other artists –
a) From an artist with an “end-justifies-the means” mentality who only cares about making sales…
b) An art student that has to complete a project, but has no ideas…
c) A well known artist who has run out of ideas,
Someone can steal your style and subject matter and present them as their own.
Depending on how far along you are in your art career, this can destroy you and your ability to earn money from your art. Especially, if the artist that steals from you is well known and you are in the beginning stages of getting your work out to the public.
Who will they believe then?
A scrappy yet talented underdoggie or an artist with numerous publication covers and awards under their their big boy belt buckle?
We both know the answer to that one!
2. Filming your creative process can expose you to theft from designer art companies
When this particular scenario happens, and it does happen more often than we’d like to think, large companies selling designer artwork (paintings, sculpture, photography etc.) make money off of YOUR hard work.
They are allowed to get away with this because unless your work is copyrighted and protected by law, it’s fair game.
It’s public information.
It’s free content.
Anyone that is trained at copying the work of other artists can watch the video footage you took of your process (start to finish) and steal from you without getting caught.
The work is sold through a large company at rock bottom prices. The copiers that reproduce your work, usually go anonymous.
Even if your work is protected by law and you are able to report an obvious case of copyright infringement, if the theft occurs from a company outside of your country, it will make it even more difficult to take the guilty party to court.
In the mean time, you have probably lost thousands of dollars in future profits.
Not a good place to be!
Sharing an appropriate amount of information (without giving away your secrets) could both increase your visibility on the internet, and help your present and future clients to better understand the reasons why you create your art.
*For more information about your rights,copyright infringement and protecting your work please check out these helpful Artist Resources:
1) Legal Guide for the Visual Artist,Fifth Edition by Tad Crawford
2) Photographer’s Survival Manual: A Legal Guide for Artists in the Digital Age (Lark Photography Book) by Edward C. Greenberg and Jack Reznicki
3) Art Law: The Guide for Collectors, Artists, Investors, Dealers, and Artists (2 Volume Set) by Ralph E. Lerner and Judith Bresler
NEXT WEEK….3 Ways To Market Your Art Using Video