The Thing That Tics Me Off The Most : Internet Conmen

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*Author’s Special Note:  Legitimate content marketers, businessmen and women who sell great products and write helpful articles should not think that I am targeting this rant towards them.  I am not.  Only I am sick and tired of all of the charlatans and conmen that give anyone even trying to run a legitimate business a bad name.  They populate the internet spreading their dangerous seeds of deception, living off the backs of desperate people.  Quite frankly, they deserve to know that consumers do not appreciate their scams or improper use of internet real-estate .

 

Advice should be helpful.

When you look for information about how to increase your business outreach using social media, how to increase blog traffic to your site or how to sell your art and creative product/s you just want to know one thing….

Is there anybody out there that understands your  individual frustrations, your perceived internet marketing agony!

There’s nothing like searching all over the internet for that special bit of information that you hope is going to change your world immediately.

The scenario almost always begins like this: You spot what appears to be a helpful article on the first two pages of a search.

This article speaks to you and appeals to your need to solve a marketing problem that you just can’t seem to grasp.

It has a juicy, irresistibly clickable headline ..so you click the attached link in the hopes that this time,

you’ve found something both useable and shareable.

Ahhhhhhhh…….dream on folks. The majority of the time, what you receive in return for your click is just more of the same advice that you’ve read a hundred other places.

If it is useful information, it is either cloaked in metaphor and symbolism or it uses technical language and involves plug-ins that will take a week or more for the average person to figure out (in both cases, you need an interpreter).

So what are we to do?

Stop reading and tweeting it!

Knowing all of this, how many times have you tweeted these cryptic articles anyway just to fill somebodies “tweet something useful” advice.

“Well, I’ve got to tweet something,” you say to yourself, but really you know darn well that it won’t help your business campaign or bring people to your website. The only one benefitting from your social media sharing is the  person that originally posted the article.

These experts of persuasion successfully convince you that somehow by continuing to follow their advice, that you too (with enough hard work and dedication) can experience similar financial independence.

It sounds like yet another pyramid scheme, doesn’t it.

While you look like a social media dummy, they levitate over everyone else’s heads, whirling about some karmic poppy field..occasionally touching down to bless their dutiful subjects/followers with bits of wisdom and the occasional nudge -wink of encouragement.

Sometimes, they will pull out a chosen apprentice or two that they strategically plucked from the internet trenches as a sort of testimonial to their coaching success.

Ask yourself, if taking their advice and applying it in real time was that easy wouldn’t everyone else be in the same position????

There is another thing that people willing to take their advice might want consider : If they give out all the information about how they became successful at what they do, wouldn’t they be giving away that steady, reliable source of income by increasing their competition?

Why would they do that?

Maybe the source of their income is the people buying their packages which gives them a cut.

While there is nothing wrong with paying them for their research, you need to go in with “Your eyes wide open.”

Are they aware of some secret knowledge that the rest of us do not have access to?

Hmmm…maybe…  or perhaps they’re just excellent copywriters who know how to capture your attention and make you believe that they have something special to give you that you just can’t get any place else.

But can you?

Yes you can, it’s just not always going to be presented in as entertaining a format.

Right about now, you are probably asking yourself, where can I get truly helpful information that doesn’t just entertain me and convince me the same information I’ve been receiving is some new insight?

Good question.

Let me get back to you on that one.

I have a feeling that if I do find the answer, it will ultimately end up sounding something like this…

There are several helpful articles on the internet with great insight, but the people writing them are not always the most articulate or the most computer savvy.  Many still struggle with how to write strong copy, as this is a skill that requires a great deal of practice.  Finding them is like finding a needle in a haystack because they still haven’t figured out how to optimize their blog for search engines. Nevertheless, useful content does exist for your business, it just does’t always come in the sleekest of packages.

Remember there’s a lot of good advice out there, just don’t be so desperate to make next month’s light bill that you forget that success happens over time not overnight.

 

 

 

 

 

 

 

 

 

 

 

NOT IN MY INBOX! Warning: Not Every Opportunity Is A Good Opportunity Part 2

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Satellite Series: Uncharted Landscape – Purple Canyon, abstract photography

Last week, we covered marketing tactics that make our email experience a little less pleasant, Ranting and Storytelling with few tips. If you missed out on last weeks post, click here to read Part 1!

This week, we will cover SCHOOLYARD BULLY(ING) and PUSHY PEPPERMINT PATTY(ING):

SCHOOLYARD BULLY(ING):

This tough, tell-it-like-it-is marketing approach might appeal to you initially, especially if you are seeking specific information about sales or networking etc. and are sick of people giving you the “run around.”  However, what seems to be a “light a fire under your butt” great idea to increase your overall motivation and productivity quickly descends into an unwelcome barrage of verbal abuse.  It all starts with those irresistibly sarcastic “in-your-face” headlines that somehow you just have to click. You do click, because you must! Then after you read the article that does have some helpful advice, you can’t shake the feeling that you’re being bullied into action by the marketer.  At some point in our lives, we do have to come to terms with the fact that we may have to correct some bad habits that keep us from performing to the best of our ability.  Still, if we subscribe to a business service with the plan that eventually, we might make a purchase, the last thing we want to do as potential customers is to leave with a feeling of utter embarrassment and defeat.  Schoolyard bullying is especially cruel because it uses reverse psychology to point the finger at the subscriber when they start asking questions or have legitimate concerns.  The subscriber is made to feel that the very act of their seeking help means that they are a hopeless, wimpy loser that doesn’t deserve success in their field unless they put up with the “persistent tongue-lashings” of the marketer.  Why put up with abuse you will eventually pay for in dollars.  Unless you are a “glutton for punishment” find a kinder, gentler professional who can firmly guide you and answer all questions respectfully.

PUSHY PEPPERMINT PATTY(ING)

This funny, bubbly marketer wins you over with their sly wit and down-to-earth style.  At first, they fill your in-box with me-too emails, perhaps in the hope that if you can relate to them as another human being, you’ll want to buy from them later.  Then, when they’ve slowly weaseled their way into you mind and heart, they hit you with helpful business links and some packages that they know you’ll want to buy.  Many of these business packages are affiliate marketing links of course and some of these are quite expensive.  You are on a budget and just getting started with your business, so in general, you are not financially independent enough to take advantage of the leads that they send you.  Yet it seems that the whole purpose of seeking a subscription to help your small business grow is so that you can achieve financial independence.  Now you begin to realize something that had not initially occurred to you before.  Perhaps your subscription to their business blog is so that THEY can gain financial independence on the last “bottom dollar” of the struggling individuals seeking their help! LOL, you new business BFF is their own best friend not yours.  File this away for future reference and find yourself a more affordable option.

There are probably several other examples of annoying marketing schemes that we almost fall for until we notice the signs that something just isn’t right.  As time goes on and we empty our crowded inboxes, many of us will eventually discover that we are not alone. We do not have to be victims of internet deception. Taking a more proactive approach and familiarizing ourselves and others with the scams that are out there can help us all avoid future grief and frustration at the hands of the latest wave of scammers.

*If you have any comments regarding this article or advice you’d like to share with others, please let me know. I’d love to hear from you!