(Abstract photography from the Satellite series) To check out the rest of the series visit http://www.acevesart.com/
Perhaps you’ve always dreamed of pursuing another medium like branching out into mixed media work (ex. mixed media painting, mixed media sculpture, installation etc.) or alternative media (ex. video, digital art etc.) but every time that you dared to consider a direction less familiar your head suddenly fills with mental movie clips of naysayers, tremendous obstacles and absolute failure to succeed.
As if this were not enough, your personal artistic adventurer/explorer is further quashed by exhibition deadlines, less than stellar time management and a host of weekly family activities.
Does this mirror your present situation?
If so, here are some suggestions that will help you keep your sanity, manage your time, and stop the insecure thoughts that are holding you back:
SELF DOUBT THOUGHT/THOUGHTS #1: I know absolutely nothing about the new medium/mediums that I want to work in; if I attempt to produce a piece of artwork using this medium/mediums, I’ll just screw it up!!!
A. Research The Medium You Plan To Use For Your Piece
a1. Research the history of the medium
b1. Research the application of the materials or various techniques that can be applied when using these materials. (For example if you are a photographer researching ceramic sculpture because you wanted to do a public project using ceramics as part of your installation piece , you might research certain techniques used in ceramics like slab construction, coil construction or carving clay).
c1. Research art pieces that have used this medium/mediums. You may want to research other artists who are experts or specialize in using this medium/mediums. Take note of the works that have the most impact. Ask yourself why?
B. Enlist help or Outsource
b1. Research artists and professionals that have experience working with the medium/mediums
c1. Try to make contact with these professionals and ask them what their rates are? What do they charge for employing them to help with certain tasks or parts of the piece. When you are comfortable with the price range that is within your budget, then communicate with the professional about what you want to do with the project you are pursuing. What is the piece about? Is the work you need done simple or does it require a high level of skills? The better you communicate what you want and need the professional to do, the easier it will be to complete the piece.
SELF DOUBT THOUGHT/THOUGHTS #2: How can I create work in another medium if I don’t have the budget?
A. Start Small
Who says that you have to create a huge, life-changing piece. When you create a small (tester piece), you can focus on learning how to use the material that you have researched effectively.
B. Create a List of Weekly Expenses
Make a list or chart of weekly expenses. This way you can see how your money is being spent, where it is going, and where you can cut back. For example, look at the money you spend on extracurricular activities and see if you can use half of that to fund your project.
C. Raise funds for your project
Set up a fundraiser to raise money for your project/projects. This can be done locally or through social media crowd funding websites.
SELF DOUBT THOUGHT/THOUGHTS #3: Nobody will like the new piece/pieces of artwork; My clients won’t understand what I am trying to do.
A. Everything Involves Risk
When you have found something successful that has worked for you, it is scary to think that your latest passion may not be received the way you would have initially envisioned. Continue producing what sells while trying to find alternative ways to market your work in this new medium. Your continued success in the medium in which you are familiar will offset any initial rejection or cool reception of the pieces produced in the new medium/mediums.
B. Market Your Work To A Different Audience Using Social Media
This helps to expose your work to people that are unfamiliar with what you do. So they are less likely to judge you based on your past work and the medium in which it is produced.
C. Consider dealing with the same subject matter and themes that you deal with in the medium in which you have experience. Then you can tie your old work and your new work in a different medium together using theme. This theme based work will help your present collectors to more easily identify with your work in this new medium.
SELF DOUBT THOUGHT/THOUGHTS #4: I don’t have enough time to pursue another medium.
A. Make A Time Chart
Look at your present schedule. How do you allocate time in your day for each item on your to-do list? Try to see if there are any open spaces of time that you could use for your new project.
B. Enlist family members to help with chores
Ask your son, daughter or spouse to cook for you some days or take out the trash. You’d be surprised, even the smallest, simplest tasks take up precious time that you could be using to do research and to create your new work.
Outsource time consuming jobs like sending your packets out to galleries, updating your website and writing copy to an assistant, intern or freelancer.
When you attack self doubt with action steps to solve the problem/problems you are worried about, you begin to see the possibilities. Tasks seem easier to conquer. Dreams seem attainable when approached in small steps.
*If you have any questions or comments about this article, feel free to contact me. I’d love to hear from you!