How To Sell Art On TikTok: The Definitive Guide

How To Sell Art On TikTok Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Solen Feyissa on Unsplash

 by Marisa D. Aceves

Selling Art On TikTok

TikTok isn’t just a series of eccentric or funny videos for teenagers; it’s a marketing paradise. No one can deny the app has significantly affected culture, sound, and commerce. So, what does this mean for your art business? Well, you’re about to find out.

Here is a comprehensive guide to how to sell art on TikTok in 2022.

This timely guide will teach you:

  • How to find your audience
  • How to use creative content strategies to grow your reach, increase engagement and get more followers
  • How to monetize your account
  • And so much more

Let’s begin.

Sell Art on TikTok Guide Contents

  • What is TikTok marketing
  • Why it’s the perfect platform for selling your art
  • The TikTok demographic
  • How to market and promote your art
  • Types of engaging artist content
  • Creative Content Strategies
  • How to find and grow your audience
  • Monetizing your TikTok Account
  • TikTok Artist Success Stories

What is TikTok Marketing? 

Online selling isn’t as hard as it may seem. However, it would be best to consider your art niche audience before you begin. So, what is TikTok Marketing in 2022? It’s time to dive in. 

Here’s what we do know. 

TikTok, initially known in China as Douyin, is a video-centered social networking service owned and operated by a Chinese company ByteDance Ltd. It features a variety of short-form (15 seconds to 3 minutes) user content like tricks, dance, and general entertainment.

Since its 2017 release, it has steadily gained popularity, acquiring a greater organic reach than other social media platforms. This new platform has achieved 1 billion active users as of January 2022. TikTok users watch 167 million videos each minute. If this eye-opening information doesn’t pique your curiosity about the benefits of marketing and selling artwork on this platform, then consider this: It garners the highest social media engagement per post. Who doesn’t want loads of likes, comments, and eyes on their art? What’s more, your art business will have less competition since only 5% of marketers are using the app. That means you leverage it to get a head start on your competition. Finally, users spend an astonishing 110 million dollars each month

Why wait to join! Are you ready to promote your online art gallery but still unsure? Then, let me break these TikTok marketing basics down for you:

Set Goals

Before beginning your TikTok journey, make sure you know what you want to achieve with your marketing. For example, do you like to express how your brand is better or more exciting than your competitors? Is your goal to expand brand awareness or sell your TikTok merchandise by converting your viewers into regular customers? 

Understanding where you want your latest art campaign to go will help you determine which promotions or trends you want to include.

Know Your Art Brand Identity

Knowing who you are and which niche you sell your art will help you create a consistent look and feel for your video content. For instance, if you’re a landscape painter, most of your TikTok videos could be filmed in the outdoor settings you choose to paint. Also, you can unify your videos based on the colors in your work or through clever branded graphics. However you decide to do it, all video content you create, even the silly, fun-loving videos, should follow the art buying process’s awareness, consideration, and decision stages.

Perform Audience Research

You need to be familiar with your audience and what types of content they like to explore. If you feel you’re missing the mark or failing to connect with online buyers, check out the TikTok accounts of artists that sell and market work like your own. Which hashtags are they using? What TikTok challenges do they participate in, and how has this activity helped drive traffic to their account and business. Try to pay attention to the words and phrases used when communicating with their audience. Watch their videos more than once and read their comment section. What are people saying about their content? Do people like the way they display their art? Do they dance with their art, share a small part of their art-making process, or create special, difficult-to-resist offers? Check out the likes on each video to see who likes their content. The more you notice about your potential customers, the more artwork you’ll sell online.

Study Trending Videos

Participating in TikTok trends is another way for your fine art brand to gain relevance and add to your online art marketing strategy. First, of course, you must keep up with the latest comedy sketches, dances, and viral soundtracks. However, joining these trends will give you a better chance at success, especially when selling art. That is because TikTok’s algorithm automatically boosts trending videos, giving your online art the exposure, it needs to build an audience. In addition, the more your videos’ exposure increases, the greater credibility your brand receives.

Use Cross-Promotional Marketing

To increase brand exposure, team up with influencers, particularly micro-influencers. Influencers provide a larger audience for your art brand. For instance, art buyers who shop at stores like Walmart may also like the art you produce. That’s why harnessing the power of influencers is such an effective marketing tactic for your online store or website.

Use your Hashtags Wisely

Like Instagram and Twitter, hashtags play an essential role in promoting your original art. You can use the discovery page to find appropriate hashtags for the products you sell. In addition, taking part in hashtag challenges helps to boost your brand. Whether you start a brand hashtag on your business account or create one through TikTok influencers, neglecting to participate in hashtag challenges can keep you from making art sales. Moreover, look for hashtag challenges covering popular world events, seasonal hashtags, or centered on a specific holiday like Christmas or Easter.

Post Frequently 

TikTok videos are short. Consider posting more than once daily. 

While this may seem like time-consuming, unreasonable advice, the nature of the platform and the immediate and constant consumption of content means that you must work twice as hard to stay top-of-mind. 

Why It’s The Perfect Platform for Selling Your Art

Despite the apps ‘ growing popularity and influence, few people actively use TikTok to market their business. What’s more, a whopping 74% of marketers claim they don’t plan on using the platform next year. That means there are several opportunities to create your art empire without as much competitor resistance. 

Top museums and galleries like Uffizzi Galeries and The Metropolitan Museum of Art have TikTok accounts. So, the chances of cultural art institutions noticing your work doubles. 

There’s also a substantial welcoming art community on TikTok. So, it’s an exciting place to showcase your latest paintings, crafts, sculpture, and other artworks.

TikTok users are from a younger generation. They’re used to eCommerce, Shopify, and the online marketplace, affecting their spending habits. Because they tend to participate in buying and selling online, they are most likely to purchase TikTok merchandise.

Furthermore, its unique algorithm sends only organic traffic to your content. Therefore, it’s unnecessary to incorporate paid advertising into your marketing strategy to bring viewers to your account. Instead, the audience decides which content they find interesting.

If users enjoy your uploaded art content and the content receives positive engagement in the form of likes, comments, and shares, then TikTok’s For You algorithm will expose it to a larger audience that likes your niche art. If not, then the algorithm will limit your reach. 

Surprisingly, it’s inexpensive and relatively easy to learn because TikTok relies mainly on user-approved trends. As a result, aspiring art brands can effortlessly join trending content and use it to promote and sell their products and services.

The TikTok Demographic

To better understand how to market your art and make money on TikTok, you must grasp its demographic. Here are some areas you should examine:

Age Range

While the general fanbase for the app is between 13 and 40, leaning more toward the millennial and generation y population, as word gets out, older audiences are gradually joining the app. 

Number of Users Per Country

China (600 million) and the U.S. (65.9 million) have the most TikTok users, with Indonesia and Russia trailing behind. 

Income

Even though the app’s average user is relatively young, that doesn’t mean they can’t afford to spend money. On the contrary, many TikTok users’ household income is at least 100 thousand a year. That’s 40.2 percent. 

Gender

Many business owners are reluctant to join because they don’t believe their target audience uses TikTok. But, astonishingly, having a presence on the app is beneficial no matter the gender of your target audience. So don’t hesitate to set up a curated account to attract more art buyers.

Frequency of Use

You may think that most users post an average of once per day or twice per week, but this isn’t the case. In reality, 90 percent post once a day. Therefore, one of the tricks to increasing exposure is to post often.

How to Market and Promote Your Art

And now, for the main reason, you visited this article to learn how to sell art on TikTok. So let me launch into these helpful tips, and we’ll get started:

Note Instagram Art Niche Influencers

When you’ve decided to sign up for an account and figured out your art niche and audience, your next step is to determine which artist influencers are selling art. Once you find out who they are, please take note of their posts collectively and individually. Do you notice any patterns? For example, do they tend to post one content type over another? Which content types perform the best on their channel? Also, what hashtags accompany their highest-performing posts? Finally, what comments are people making about their most popular posts?

Don’t forget to visit the accounts of the people who like, comment, and share these influential artists’ posts. That way, you’ll better assess what they want and are more likely to respond to in the future.

Research Brands That Might Promote Your Genre of Art

While you visit the app daily, pay attention to top brands like Walmart, Target, and Starbucks. How could your art fit in with their brand message? Maybe you could create artwork geared explicitly toward a holiday, social cause, or popular event that major brands and the media actively promote. There’s no limit. So, get creative with your pitch to popular name brands. And since TikTok favors creativity and out-of-the-box thinking, who knows how many views you might acquire from the exchange.

Select Compelling Sounds

When it comes to TikTok videos selecting the right sound and music to go with the rest of your content is essential to building a mood and atmosphere around your artwork. The app allows you to create your original sound or music or select one of many popular sounds or music others have used in their videos. In addition, if you make your sound and others use it often, TikTok will give you credit, driving extra traffic to your account profile.

Add Links

TikTok doesn’t have Shops that allow you to link your products to your online artist website or Fine Art America account. However, you can add a link in your profile bio or add a linktree if you desire to include more than one link. Then, when people click the link or links, they can visit the sites where you sell your art and art products.

Participate in TikTok Challenges

TikTok challenges are the fun, experimental part of TikTok that we love. Challenges help your brand gain exposure, putting your business ahead of potential buyers and fellow artists. Look out for trending challenges as well as art challenges.

Choose Helpful Hashtags

Like various other social media platforms, hashtags play an integral part in finding your artwork and TikTok merch. After creating each art video, add appropriate hashtags so people will see your brand. You don’t need to add a ton of hashtags. However, a few related hashtags should be sufficient. Hashtags like #artchallenge and #arttiktok will bring in more fans and potential customers.

Be Yourself

Social media audiences want to know who you are, seeking authentic connections instead of made-up personas. So, when appropriate, share your career triumphs and trials, as well as the joy you get from creating your art. Remember to connect with your audience, fans, and collectors in a meaningful and respectful way. People take time out of their busy day to share your post content, like, and engage. Extend them the same courtesy.

Types of Engaging Artist Content

When learning how to sell art on TikTok, producing compelling content to please people and the algorithm isn’t always easy. However, here are some helpful tips to get you started:

Studio Visits

Now you can share your studio with the world. Take your viewers on a personal tour, discussing your typical studio routines and materials you work with regularly. You could even tell them a colorful story about how you acquired the space.

Places That Inspire You

Everyone has places that inspire them. Maybe there is a favorite nursery or observatory you like to visit. Perhaps you want to take walks in the park or visit a sports stadium or arena. Audiences love accompanying you on your latest adventure.

Completed Artwork 

After so many process video posts, you must show them a finished work. Then, tell them a story about how you arrived at the finished piece. Include what you appreciate about your latest creation, as well as things you wish to change.

Favorite Art Materials

Expose viewers to art supplies you like to use often. Tell them why you use specific tools over others. Afterward, make professional recommendations and answer any questions aspiring artists have about particular brands and mediums.

A Day in Your Life

Here’s where you can let them know a bit about yourself and your personality. What sparks your interest? What do you love most about your day! You can share the challenges and triumphs of living life as an artist.

Challenges 

Challenges are an excellent way to increase your brand reach. Since challenges are community-sponsored, artists can challenge fellow artists to make paintings, drawings, sculptures, or digital art on a specific subject.

Things You Enjoy

Sometimes you find a perfect piece of artistic jewelry, clothing, home decor, or collectible that sparks your interest. When you come across something you’ve newly collected or something that you’ve inherited or acquired from an estate, express your enthusiasm. What about this piece makes it exceptional? If you can, recount the item’s history or tell an entertaining tale about where you bought the item.

Duets

Duets are a clever way to add another video to your existing video. There are many uses for duets. For instance, you could use duets to compare different art techniques and styles. Another way to take advantage of this feature is to use it as commentary on the art worlds’ politics or for cross-promotional purposes.

Art World Politics

There are two things people tell you to avoid at family gatherings: religion and politics. However, on TikTok, you can ask your community what they think about recent art world news and decisions. Often, they are more than happy to offer their opinions.

Tutorials

People always like to learn new art tips and techniques. Tutorials work exceptionally well if you teach workshops. Don’t forget to mention upcoming ones in your posts. Plus, they’re some of the best performing content on Instagram and YouTube as well. 

Art You Admire

The work of other artists inspires many artists. Discuss artworks that helped you decide to become an artist. Share artworks you think are playful, innovative, or that motivate you to push your artistic boundaries.

 Art Process Videos

Your audience and collectors want to understand more about what you do. Showcasing unique videos about producing your artwork gives them a glimpse into your artistic discipline. In addition, viewing parts of your process gives them a new appreciation for the effort you put into each piece.

Creative Content Strategies

Finding innovative ways to market your art online can be an intimidating and frustrating process. However, you can avoid the hassle and aggravation if you make more effort to understand what types of content people engage with the most. Do you want to be a successful art brand everyone admires? Then follow these helpful marketing strategy suggestions:

Cross-promote with TikTok influencers

To boost your advertising campaigns, team up with influencers that already have a big following. These social media movers and shakers can help expand your audience of potential customers by linking your account with their quality content. In addition, their thoughts and opinions can often hold greater weight with social media audiences than your average media celebrity. That is why well-known businesses rely on their phenomenal pull to increase engagement, leads, and sales.

Use Ads to Showcase Your Work

Advertising on the app is convenient and easy. Besides being mobile-friendly, video ads can help to inform your audience about your artwork and art and design products. The stats don’t lie. According to the Nielsen Custom Authenticity Study, commissioned by TikTok, more than half (52%) of the apps’ users discover new products from TikTok ads. So, purchasing ads to promote your original artwork could potentially bring in twice the number of leads and customers. In addition, its creative partners like Canva and Vimeo make creating an engaging video for your art business a snap.

Include Interesting Graphics and Effects

Add engaging graphics and effects to stand out from other users in your art niche. If you’re not into creating unique branded graphics, you can always employ one of many fun effects. Search under the Effects tab and select from the available categories

Coordinate Your Video Posts with Other Social Media

During significant marketing campaigns, consider posting information about where people can find your paintings online or other art products and services on other social media apps as well. Don’t hesitate to ask people to join you on Instagram, YouTube, Twitter, and Facebook. This method guarantees they’re exposed to your message more than once and on more than one platform. Remember, they’re less likely to forget about that beautiful art for sale you mentioned earlier in your latest post if you remind them.

Mention Your Website and Add Bio Links

Once you have it up and running, another critical way to bring people to your website is to mention your art website in your video posts during your marketing campaigns and special offers. As discussed earlier, remember to add links to your Bio so buyers can quickly make their way to your website, shops, or stores.

Regularly Communicate with Your Audience

Your fans and followers want to know you care about their thoughts and opinions. Show them that you appreciate their input. Spread encouragement and kind words whenever possible. Also, visit their pages as well and comment on their videos. Social media is about conversations. Potential art buyers and current collectors value this type of interaction.

Use Relevant Hashtags

Although hashtags are mentioned earlier in this article, knowing which ones will bring you the most engagement and business is a vital part of your art marketing strategy. When choosing specific hashtags to include on your posts, use the following advice:

  • Use relevant trending hashtags and add your artsy take to your video post.
  • Include art and niche-related hashtags that best describe your work.
  • Add hashtags related to art challenges in which you participate.

How to Find and Grow Your Audience

As part of learning how to sell your art on TikTok, you must figure out unique ways to find and grow your artist audience. However, if you want to become a successful social media force of nature, don’t neglect these simple steps:

Post Often

I know, when you’re a new user, the thought of posting every day seems daunting. So, you may want to start posting only twice a week until you can work daily posting into your busy schedule. Consistency is critical to your art business exposure and growth.

Research Artists Creating Similar Work

To steadily gain momentum on this platform, it’s vital to check out the pages of artists producing artwork like your own. First, observe the format of their videos. Notice what does and doesn’t work. Read their comment section. What does their audience say about the artist and their art? Also, being aware of how many times they post will give you an idea of when and how often to post yours. Finally, notice the content of their posts. For instance, do they get high engagement for sharing stories about their art process? Whatever it is, it’s worth noting so you can create quality content with a spin that’s distinctly yours.

Ask Collectors and Viewers to Share

Once you’ve established a thorough understanding of your audiences’ preferences, ask collectors and viewers to share your posts and profile page. With this tactic, you create a solid social media referral system. Of course, you don’t have to do this every single time you make a video. That would be spammy. Save it for marketing campaigns, sales offers, or contests.

Sign up For a Pro Account

To determine how well your posts are performing, you’ll want to sign up for a Pro Account to study the metrics of your profile. In addition, you’ll receive essential metrics like gender, interest, and location to help you create strategically targeted content. Besides, it’s free, so you don’t have to pay to access these extra features.

Contests

Everyone loves the chance to win something they find valuable. So, if your audience has been admiring some of your latest pieces, you might want to offer them a chance to win a free, archival print. You could ask them to sign up for your newsletter, share a branded hashtag or take part in a challenge in exchange. There is no limit to your marketing possibilities. 

Monetizing your Account

If you’ve been wondering how to make money on TikTok, you’re not alone. It’s a reasonably straightforward process, but it’s not a guarantee. Still, to give your brand a better chance at success, you’ll need to figure out how to set up your account to conduct business. 

How is that done? 

Follow these suggestions to make more money on TikTok:

Understand Your Target Audience

Knowing your audience and what drives them to engage with your art will help you figure out how to get paid on TikTok. There are several paths to monetization. Many of the highest earners use various methods to increase their income.

Link Your Profile to Your Instagram Shop and Website

When your audience becomes comfortable with you and the art content you produce, eventually, they’ll want to become a collector. If you provide a link in your profile, future collectors can effortlessly make a beeline for your Instagram shop, website, or online store. Then, add affordable collectibles like printed cups, iPhone and iPad covers, T-shirts, and a variety of your artwork in different sizes and price ranges.

Connect to TikTok Creator Fund

Once you’ve built up a large following, you can make additional income through TikTok Creator Fund. The precise amount of money you earn depends on how often you post, your audience size, and user engagement quality. Unfortunately, if you’re a TikTok beginner, you’ll have to find other ways to earn income.

Accept Donations through Live Gifting

With the apps’ Live gifting feature, you can monetize your account through live streaming. In addition, TikTok is different than other social media platforms in that it allows your followers to send you virtual gifts/donations as a form of appreciation. You can then redeem these gifts for payment.

Sell Branded Merch to Collectors

Another simple way to monetize your content is to sell your artwork and branded products to your collectors and fans. For example, print-on-demand companies like Pixels and artist websites like Art Store Fronts allow you to make archival prints and printed commercial products. Fans and collectors appreciate owning a part of your brand and message. Additionally, whenever they use your products and services in their homes or wear your clothing items, they advertise your business to their friends and family.

Use TikTok Ads Manager

While many unpaid marketing opportunities exist, you can also use paid advertising to increase your brand awareness and acquire more leads and customers. In addition, TikTok ads ensure the right demographic of users views your content. Another benefit is that it integrates perfectly with Shopify so that you can track your ads performance straight from your Shopify store.

Partner With Top Brands 

Once you’ve reached a micro-influencer status and know you produce valuable content, you can take advantage of Creator Marketplace.

TikTok’s unique Creator Marketplace feature helps connect popular brands with appropriate influencers. In addition, it removes the misunderstanding and hesitancy brands commonly experience when approaching influencers.

TikTok Artist Success Stories

Yes, artists can be successful on this relatively new platform. Here are a few examples to inspire you to action:

Harumichi Shibasaki

At 73, Shiabasaki’s warm, joyful smile, child-like enthusiasm, and colorful watercolor paintings and drawings have captured the imagination and admiration of his 417,000 TikTok follower base. His content consists of short tutorials and expert art-supply recommendations.

Ben Labuzetta

At 19, this Saint Paul, Minnesota, artist earned 90,000 selling clever pop-art paintings on TikTok. Labuzetta, whose subject matter ranges from celebrities to superheroes, boasts an impressive following of 1.4 million users. He even accepts requests from his audience to create work based on characters and subjects they love.

Alpay Efe

Alpay Efe’s profile provides users with a window into his photorealistic painting process. He specializes in time-lapse posts, which show his work from start to finish. Efes’ vibrant, punchy style is reminiscent of movie posters and fantasy art.

In Conclusion

Figuring out how to sell art on TikTok is more accessible than you think. However, your age or lack of technical ability shouldn’t stop you. There are plenty of online articles, guides, videos, and tutorials to help you complete your TikTok marketing mission. 

Can you think of someone who would benefit from this TikTok article? Then send them the link or share it on your social media pages? Also, if you have any additional advice on TikTok marketing, make sure to comment below.

Meet The Author

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Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

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How To Sell More Art On Instagram

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Image by ElisaRiva from Pixabay

If you’ve ever wondered how to sell your art on Instagram, there are some critical things you need to consider. Choosing your niche and finding your audience will help you discover how to market more effectively. When you’re looking to create a sustainable business, it’s essential to learn which tactics work for your type of art and which ones don’t. Thorough market research will keep you from wasting time targeting the wrong audience and missing out on sales.

It’s almost the beginning of 2022.

Over 1 billion people use Instagram each month.

Artists from around the world are reaching experienced collectors with their cleverly branded accounts.

Are you?

If you’ve ever tried to sell and market your art on Instagram but didn’t have a clue about what to do, this article is for you.

Art marketing isn’t rocket science, although, at times, it may feel like it.
Plenty of artists have followed in your frustrated footsteps.

Fortunately, there are plenty of tips and tools to help you succeed on Instagram.

Are you ready to sell more art?

Let’s begin.

Before we get started, there are a few things we need to cover.

Conduct Audience Research

Market Research illustration for Aceves Art 2 Abstract Reception Art Blog.
Image by ar130405 from Pixabay 

Unfortunately, creating a beautiful artist Instagram feed isn’t enough to help you sell your art.

To have a better chance at success, you’ll need to discover whether your audience buys art on Instagram.

Many artists whose brilliant conceptual work sells best in blue-chip galleries don’t translate into instant Instagram sales.

If you relate to this situation, you’re not alone.

Beware of clever art marketing programs that confidently proclaim that all marketing tactics work for every artist.

They don’t.

The type and style of your artwork will determine how you plan your marketing activities.

Every marketing strategy for selling art on the internet should center around thorough market research.

Here are some things you need to consider before you sell your art online:

  • Is there a market for your art?
  • Can you create a sustainable business by selling your artwork?
  • What type of medium do you use? Is it in demand?
  • Have you created SMART goals for your brand?
  • What is the standard price to charge for your artwork?
  • Have you created a comprehensive marketing plan for your business?
  • A thorough one helps you decide how and when to run sales, promotions, or special offers. Posting strategically and purposefully enables you to achieve your goals as you cross-promote your art on different platforms.

Finding A Market For Your Work

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Image by Pexels from Pixabay 

Building a business blindly without understanding the elements you’ll need to create a successful brand is a recipe for confusion and disaster.

No one likes to find out that the artwork they spent hours or weeks creating will never find a home with an appreciative client.

It hurts your ego, soul, and pocketbook to market to the wrong audience.

I’ve been there; I understand your pain.

How can you avoid this common predicament?

Before you set up an account on a dozen platforms or pay for an expensive website, you need to see if enough people are searching for your type of art online.

One way to do this is to visit Google Trends.

Type the search term that best describes your artwork.

At first, you’ll l want to use a broad keyword to gauge the general popularity of your work or medium.

Here, I added abstract paintings.

Google Trends Keyword Example Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Abstract Paintings Keyword Example Screenshot

When you press return, you’ll arrive on a page with a chart labeled Interest over time.

Interest Over Time Chart Google Trends Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blogs Google Trends Interest Over Time Chart Photo.

Above this chart, you’ll see a menu containing four categories: Country, Past 12 Months, All categories, and Web Search.

In this example, I’ve chosen the United States for the first category.

To see the results for each country, click the downward pointing arrow.

Next to your country, click the downward pointing arrow and select Past five years.

Past 5 Years Drop Down Menu Selection Google Trends Photo.
Aceves Art 2 Abstract Reception Art Blog’s Past 5 Years Google Trends Photo.

Here you can view how popular the general search term that best describes your artwork has been over time.

As you can see, people have maintained a steady interest in abstract painting with subtle variations depending on the year and month.

Past Five Years Keyword Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Keyword Results For Past Five Years Screenshot.

You will need this critical information to figure out if your art business is indeed sustainable.

So far, from the data provided, we can conclude that several individuals still search for abstract paintings.

Run your cursor over the points on the blue graph.

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Aceves Art 2 Abstract Reception Art Blogs Blue Graph Results For Abstract Paintings Photo.

The number you see in the search results will show you the popularity of your art keyword over months for each specific year.

Now click All categories and select Arts & Entertainment.

Google Trends Arts And Entertainment Section Screenshot For Abstract Art 2 Abstract Reception Art Blog.
Abstract Art 2 Abstract Reception Art Blog’s Arts And Entertainment Category Photo.

It will show you the popularity in the Arts & Entertainment industry compared to other trades.

After this, head over to the category titled Web Search.

Web Search Google Trends section for Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Category Photo.

Web Search shows you how often people search for your art keyword each year and month.

If you click the arrow next to Web Search, you’ll see a drop-down window with the following subcategories: Image Search, News Search, Google Shopping, and YouTube Search.

Google Trends Screenshot Of Web Search Drop-down Menu For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Drop-down Menu Photo.

The results from these different search options will help you decide how to adjust your brand marketing plan on varied platforms.

Under this chart, you’ll notice a table titled Subregion.

Subregion Table For Google Trends Search Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Screenshot of Google Trends Subregion Table.

This table will show you the popularity by region for your art keyword.

Here we can see that most web searches for abstract paintings over time come from the southeastern states of Arkansas, Louisiana, and Mississippi.

Across all industries, the majority of searches come from Louisiana, Mississippi, and Iowa.

These results will differ depending on whether your search is worldwide or by country.

Below this table are two small tables, Related topics, and Related queries.

Tables Related Topics and Queries Photos For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blogs’ Google Trends Related Topics And Related Queries Tables Screenshot.

The Related topics table shows you topics people search for that are related to your art keyword.

Google Related Topics Table Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics Table Screenshot.

It also has two subcategories: Top and Rising.

Google Trends Related Topics table Top and Rising Categories Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics table Top and Rising Categories Screenshot.

The Top subcategory shows you the most popular topics with values ranging on a scale of 0 to 100.

Related Topics Table Top Category Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Top Category Screenshot.

The Rising subcategory reveals related topics with the maximum increase in the number of searches performed since the last search period recorded on the chart above.

Google Related Topics Table Rising Selection for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Related Topics Rising Category Photo.

When Google Trends gives a keyword the Breakout label, it indicates a sudden increase in search traffic for this term in a short amount of time.

The Related queries table shows you the most common queries of people searching for your term as well.

Table Related Queries Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Google Trends Related Queries Screenshot.

From the example provided, you can easily see that abstract paintings are a viable option for starting an art business.

However, to find out if your particular type of abstract paintings has a chance of selling, you must narrow down your search.

After this stage, it’s time to visit Ubersuggest keyword research software.

Here, you’ll conduct a more detailed search by gradually using more specific keywords to describe your art medium and genre.

Type in a more specific art-related keyword in the search window provided.

For this example, we’ll use abstract paintings in acrylic.

Keyword Search Ubersuggest Home Page Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blogs Neil Patel Ubersuggest Keyword Search Suggestion Photo.

As you can see from the Keyword Overview section below, it has an average of 6,600 searches per month.

Ubersuggest's Keyword Overview Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Ubersuggest Keyword Overview Photo.

The Keyword Overview shows your keyword popularity and profitability.

While there is not an enormous amount of traffic generated by this long-tail keyword phrase, the results are enough to indicate you could form a small business from your art efforts.

However, you’ll have to take into account popular art print-on-demand sites.

Your small business can’t compete with these commercial companies or their ad budgets, but there are three things you can do immediately to increase your chances of being found online:

  • Find profitable keywords to help you improve your website ranking. 

Make sure these keywords are medium to low competition keywords. You won’t rank for high competition keywords unless you have the right amount of backlinks and a fat ads budget. Most artists don’t.

  • Join art sites whose clientele have a bigger budget to spend on art. 

 If you’ve not yet attracted collectors, you can join Fine Art America or Great Big Canvas to have a more prominent presence on the internet. When you’ve acquired a following or have a small collector base, you can apply to be featured on sites such as Singulart or UGallery to increase your exposure beyond your artist website. 

  • Submit your work to popular websites that feature fine art, illustration, or digital art.

Sites like Hi-fructose, Juxtapose, and My Modern Met feature artists every month. It’s a great way to help people find your site and acquire valuable SEO backlinks.

Create A Sustainable Business Selling Your Artwork

Happy Lady Painting Photo by Yaroslav Shuraev Used For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Yaroslav Shuraev from Pexels

Not everyone can make a sustainable/lasting business on the internet based on the type of art they choose to create.

Sometimes, images of your work don’t transfer well online, and people need to see your work in person to develop full appreciation.

If you’re not producing commercial art, decorator art(modern/semi-abstract landscapes, abstracts, animals, seascapes, wildlife, Impressionistic landscapes, and nudes), or illustration, your work might not sell as fast. The exception to this rule is in the case of crypto art such as NFTs or Pop Art.

Do you produce conceptual art? Then I recommend you find your audience before you create your online presence. Sure there are some outliers(people who’ve had the perfect combination of luck, skill, connections, and keen business sense), but they’re the exception.

Pay attention to the style and type of artwork you create. Let it guide your marketing efforts. Don’t guess or assume marketing strategies for one kind of artwork will work for everyone.

That is why it’s crucial to study the successful marketing strategies of artists producing similar artwork.

Visit their website and social media accounts. Study what they’re doing well and how they connect with their audience? Which areas could they improve?

Taking all these factors into consideration will help steer you in a more profitable, less frustrating direction.

Is Your Art Medium In Demand?

Painted Woman Wearing Skirt Holding Her Art Photo By Anna Shvets For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Anna Shvets from Pexels

Another crucial step in determining the marketability of your brand of artwork is to discover the level of demand for your chosen art medium. If you produce acrylic or oil paintings, you’ll have a better chance of selling your artwork than people that sell photography. I’m not saying if you’re a photographer, you can’t sell your work. However, if your work is not commercial photography(wedding, infant/family/portrait, product, landscape, fashion, or journalism), establish an audience before you market online. You’ll need to find an alternative marketing strategy and appropriate platform to sell your images.

When it comes to certain types of digital art, it all depends on where and how you sell your work. For instance, many digital illustrators pitch or submit their work to agencies, advertising firms, companies, and publications. If your style is popular and you have a strong portfolio, you can make a decent living.

Artists with experience using 3D software like Blender can find plenty of lucrative work with app developers, gaming companies, creating 3D models for products, and working on animated films.

With the rise of cryptocurrency, digital artists have more options than ever before. Non-fungible tokens (aka NFTs) are digital artworks that function as a form of cryptocurrencies like Bitcoin or Ethereum. If you choose to sell NFTs establish an understanding of cryptocurrency and how it works.

Pricing Your Artwork

When you’re ready to price your art make sure you examine the following tips:

  • Labor 

How much time or effort does it take to create your work? What will you charge per hour?

  • Materials 

What is the cost of the materials you are using to create the work? Did you use specific software or paint to produce your art? Add that to your expenses.

  • Overhead 

Where did you create your art? Do you rent a studio, work from a home studio, shop, or home office? Combine this with the overall cost.

  • Size 

Yes, size matters. Charge by square inch if it’s a physical artwork, by file size if it’s a digital artwork, photograph, or hybrid of the two, such as photo manipulation.

  • Shipping 

To determine shipping prices, consider your city, country, or region, dimensions and size of the artwork, and combined weight and packaging price.

  • Availability 

Are you selling affordable prints of your original art anyone can buy? Do you plan on notifying collectors about limited editions? Will you offer original paintings, sculptures, photos, collages, ceramics, jewelry, or digital art? If your work is easily accessible to the general public for a department store price, many collectors will not consider it as valuable as your original artworks. Therefore, it’s necessary to price your work based on its ability to grow in value.

Create A Comprehensive Plan For Marketing Your Business

Comprehensive Marketing Plan Photo By Eva Elijas For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Eva Elijas from Pexels

When you post on your website, blog, or social media, make sure you post with a purpose.

You need to understand the reason why you’re creating certain content. How does it serve your art business goals? Posting for the sake of posting is not a strategic marketing plan. Often, it is a waste of time, especially if you’re trying to sell a product or service.

That is why you must make a complete marketing strategy before you pay for a website, blog, or expensive google and social media ads.

First, you’ll want to perform audience research.

How do you do this?

Study your past customers for clues as to how to improve and personalize your latest marketing efforts.

From this valuable data, you can form buyer personas or fictional customer models based on the information you gathered about your past customers and the customers of your industry competition.

Here is a list of things to consider when building buyer personas for your unique art brand:

  • Age range 

How old is your average customer? Are they young, middle-aged, or mature? 

  • Occupation 

What do your collectors do for a living? Do they share similar job titles? For example, are they all teachers, farmers, or corporate executives? Do they work in the same industry or complementary industries? 

  • Location 

Do they live in the same region, state, or country?

  • Pain points 

Are they concerned about the poor quality, misrepresented color, wrong size, images, or damaged artwork? 

  • Interests 

What are their hobbies? Do they enjoy a specific sport, food, type of movie, or other activity?

  • Income 

What is their average salary range?

  • Language

What is their native language? Do they speak English, French, Spanish, or other languages? Do they use colloquialisms? 

After you’ve created your buyer personas, you can address your tailored content strategy.

When posting on your blog or social media, use the stages of the buyer’s journey as an evergreen guide to producing premium content.

What is the buyer’s journey?

The buyer’s journey consists of the stages that a buyer goes through before making a purchase. It contains the awareness stage, consideration stage, and decision stage.

In the awareness stage of the buyer’s journey, you create
content that makes your site or social media page visitors realize that they have a 1,000 dollar problem. This problem isn’t something that is going away any time soon. If they don’t take care of the problem soon, it could turn into a 10,000 dollar problem that will steal their joy, productivity, and peace of mind.

No one wants that!

At this stage, your main goal is to get people to subscribe to your website or blog and become marketing leads.

For your art business, awareness content would consist of the following examples:

  • Website copy talking about why the world of your buyer isn’t complete without art on their walls.
  • Copy, content, and emails discussing the problems they’ll run into when selecting the right art for their home, design, corporate, and advertising projects and how they can solve them.
  • Content about what inspires you to produce your novel brand of art or art-based products.

Do you serve a specific community or cause with your art?

Share something appropriate about yourself that makes you seem more likable.
Maybe you’re a bit socially awkward. Perhaps you love refurbishing antique furniture. Whatever it is, your imperfectly perfect human touch is what helps you to make a connection with collectors and people newly interested in your brand.

In the consideration stage of the buyer’s journey, your potential buyer is trying to decide whether your product or service is right for them.

Your goal for the consideration stage is to convince your potential customer that your product or service is better than the competition. What do you provide that other artists don’t? You want to convert active subscribers/marketing leads into sales-qualified leads.

When you create art content for the consideration stage, make sure to include the following suggestions:

  • Show how your artwork directly addresses the needs of your potential customer needs, concerns, and desires. 

 For instance, you could mention how you always use archival, quality materials. You may also tell them you package your artwork with the utmost care, so it always arrives in the best condition, or you’ll return their money. 

  • Share what makes your art original, innovative, and collectible.

What makes your art stand out from the rest of your competition? If you create animal art, what makes it different, then artwork that is already out there? Maybe you use a specific process or combination of media that other artists do not. Perhaps you approach your subject from an unconventional point of view. 

Finally, in the decision stage, you can begin to focus on product pricing and sales. At this point, you’ve already defined which members of your audience are ready to leave the admiration stage and make a purchase. You want to put forth that extra effort to address the objectives and issues of your customer.

The chief goal for the decision stage is to answer all your potential concerns of your customers and make a sale.

Artwork content for the decision stage needs to incorporate these suggestions:

  • Create content that answers all of your potential concerns of your buyer.

To end their worries about shipping costs, reassure them that you include shipping in the overall price of the artwork. If they’re concerned about getting the wrong size, color, or print on the wrong medium, reassure them you’ll either give them their money back or replace the incorrect or defective item for free(no shipping charges included).

  •  Include a hard-to-resist future incentive to entice them to make a secondary purchase

If you sell decorator or commercial art, offer them 15 to 30 percent off their next purchase. When selling fine art, let them know they’ll be one of the first to know about future collections, shows, and exhibitions. 

Now you understand the basics of how to research the viability of your online market.

It’s time to learn how to sell more of your art on Instagram.

These timely tips and tricks can help move you closer to getting the sales and recognition you desire.

Create Your Artist Instagram Account

For potential clients to take you seriously, you need a professional profile.
If you don’t already have one, it’s time to set up an art page for your brand.

There are a couple of suggestions for how to do this. You can create a business page or a creator page.

So which one is best for you?

Well, it all depends on what you want to accomplish.

For artists, public figures, and influencers, Instagram recommends setting up a Creator Account in addition to your account.

However, if you’re an illustrator or designer who sells several images on T-shirts, cups, shower curtains, and other home decors, a business account will work just as well.

To learn more about how to set up your page, check out this handy tutorial by Sellfy.

Show Part Of Your Process

Artist Project Procee Photo By Vincent M. A. Janssen For Aceves Art 2 Abstact Reception Art Blog.
Photo by Vincent M.A. Janssen from Pexels

Believe it or not, people are intensely interested in how you create your art. Your audience is waiting for you to invite them into your unique world of art-making. 

Maybe they want to watch the beginning steps of your latest liquid pour painting. Perhaps they would be thrilled to see a small section of the flowers or landscape that inspires your ethereal nature photography collection.

Whatever medium you choose, it’s never a bad idea to educate your audience about the quality, time, and effort that goes into your artwork.

However, there’s a fine line between sharing a small part of what you do and giving away the whole proprietary cake recipe.

Don’t spoil that special something that makes your art stand out from the crowd.

Stifle the urge; your career will thank you for it.

Share only enough to increase the curiosity of your audience and no more.

Here are a few tips to help move you to take action:

Instagram Slide Shows

Instagram Slide Shows are a great way to show your audience and collectors the inspiration behind your work.

For instance, if you create fine art or decorator art, you could include some slide boards showing objects, pictures, colors, and themes that help you arrive at your finished piece.

Reels


Do you ever film your preparation process for your painting, sculpture, digital art, or photography? Many artists use this method to increase curiosity and encourage viewers to ask about their work in their Instagram post comments section.

Reels are videos that you create that loop after you finish filming. Additionally, you can use the Instagram Reels feature to capture the opening of your art show or a live demo for your students.

Stories

Unlike Reels, the Stories feature is only visible to your immediate followers and lasts a mere 24 hours unless you pin your favorite images or moments as highlights to your profile.

You can use stories to create community. Invite your audience to a virtual studio visit or to join you on an art inspiration adventure.

The options are endless.

IGTV

Facebook-owned Instagram released IGTV in 2018 to allow users to include long-form YouTube-like videos over 60 seconds.

If you want to film an interview someone has done featuring you and your work, an art-based podcast, or a long tutorial, this is a great way to engage your audience and increase your exposure.

Microblog About Your Art

According to Express Writers blogging statistics, 77% of internet users visit and read blogs.

That is quite a lot of people.

Blogs help increase audience interest in products and services, and art is no exception.

While you don’t have time to write a long-form blog post every time you release new work, you can profit from a recent Instagram marketing trend, microblogging, to promote your artwork.

Photographer Brandon Stanton whose Instagram account Humans of New York has a whopping 11.3 million followers, does an excellent job of sharing the stories of the people he has photographed.

Each microblog story is compelling and invites the viewer into the world of his subjects. Their trials, tribulations, triumphs, and struggles are laid bare and easily accessible. As a consequence, viewers flock to read and engage with his account.

Humanizing each microblogging post by revealing your artistic journey helps create a connection between you and your audience and future collectors.

Since microblogging can be time-consuming and not everyone is a natural storyteller, it’s best to start with a few descriptive paragraphs and extend your story as you practice writing about your art.

If you detest writing, consider using IGTV to create a mini vlog(video log) on Instagram to share your thoughts, concerns, and motivations.

This kind of content is perfect for the awareness and consideration stages of your art marketing plan. It gives your audience a unique window into your world and helps them understand why your artistic vision improves their lives.

Post Pictures Of Your Work in Rooms

Abstract Artwork In Room Photo For Aceves Art 2 Abstact Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Of Artwork In Simulated Room Screenshot.

Sometimes your audience needs help to decide whether or not your brand of artwork is a perfect fit for their home, office, or collection.

They may not be able to envision your art on their walls. If this is the case, it can keep them from making a purchase.

Do not give them an excuse to leave and search for another artist.
Go to Shutterstock and pay for a royalty-free image of a room sample in the decorating style your audience loves. Then add your work to the photo using Photoshop.

If you’re on a budget, use free room images from Unsplash or Picsart.

Mockup room examples are perfect for future collectors who are in the consideration stage of buying your art.

Remember, it’s up to you to make them realize your work fulfills their needs.

Show Pictures Of Your Work In Progress

Artist Work In Progress Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Karolina Grabowska from Pexels

Work-in-progress posts are almost always fascinating to your viewers as they focus exclusively on the progress you’re making on a specific painting, photo, sculpture, or digital artwork. While this type of post may not be as appropriate for the awareness stage of your marketing plan, it’s perfect for your consideration stage posts.

Add An Instagram Shop

Instagram Shops Information Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Shops On Instagram Home Page Screenshot

When the threat of Covid-19 entered the scene and brought many businesses to their knees, Instagram released their Shops feature. It helps you sell your artwork and related products more effectively and increases brand awareness. Your audience can visit your shop and scroll through your current collections and merchandise with ease. Now the buying process is a seamless, hassle-free experience.

Share A Little Bit About Yourself

Blonde Woman Hugging Toddler For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Josh Willink from Pexels

When you share some of your trials and successes, it can help to humanize the experience your audience has with your brand. In the awareness stage of the buying process, people need to know there is a human behind all of your hard work and creativity. Employing this fosters more of a connection and aids in building trust. Trust is necessary for making sales. Why not add a touch of vulnerability and tenderness to your repertoire of content creation. You can ask your audience relevant questions, advice, and more.

Talk About The Inspiration Behind Your Work

Your work is remarkable. Share some of the thoughts and ideas behind your best creations. Do you have an intense interest in social justice and equality? Are you mesmerized by the beauty and bounty of nature? When you understand the unique value behind your work, your audience will gain a greater appreciation for your efforts. This awareness and consideration content is vital to persuading your audience to purchase during the decision-making part of the buyer’s journey.

Show Your Work In Sets Of 3 or 4

Art Set Of Three Canvases Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artwork In A Set Of Three Panels Photo.

The majority of art marketplace websites are selling artworks in sets of three and four panels. While initially, your artwork may not lend itself to this popular arrangement, adjusting your inventory to include what buyers are already asking for could help boost your sales. When you begin to provide other art display alternatives, your audience is likely to respond more positively since they’ll appreciate the flexibility of your art production, especially in the case of commissions.

Create A Hashtag For Your Art Brand

 Artist Business Hashtag Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Instagram Branded Artist Hashtag Photo.

Brand hashtags are a perfect way to encourage engagement and build brand awareness. When you run a holiday campaign, you need as much exposure as possible to sell your art. An expertly branded hashtag coupled with a consistent posting schedule can keep their eyes always on your merchandise. A bonus is that they begin to see you as a professional presence on social media. And that is a beautiful thing.

Show Yourself With Your Work

Artist shown with Artwork For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by RF._.studio from Pexels

You’re the face behind your work; why not become your art brand ambassador. Sharing pictures of yourself with your work not only helps others see that you’re proud of your creativity and hard-won craftsmanship, but it also associates your image with your brand.
Again, this builds trust, which is crucial for networking and making connections that get you and your art noticed.

Share Client Testimonials and Stories

Example Art Customer Testimonial Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Customer Testimonial Photo

What better proof that your art is in demand than featuring client testimonials and stories. When potential buyers see satisfied customers that rave about your artwork and art products, they are more likely to make a first-time purchase. It assists them in choosing your artwork over other brands with similar styles and appeal.

Post Art Content Frequently

Colorful Artist Mural Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Abstract Face Of Woman Artist Mural Photo.

The more people see your work, the greater chances you have of growing your audience and selling art. If you can not post once a day, aim for at least three posts per week. This practice will ensure that different groups will get a chance to view your art on the other days of the week. For instance, some of your fans may not see your Monday post, but they have a nice chunk of extra time Wednesday evenings. They can catch up on your post content midweek.

Cross-promotion of Your Sales and New Editions

Promotion On Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Eva Elijas from Pexels

Promoting your art doesn’t start and stop on Instagram. Perhaps you’ve extended your audience to Pinterest, LinkedIn, TickTok, or Facebook. Whenever you promote a sale, run an event, or targeted campaign, make sure to schedule posts on other social media platforms. Then, you can notify members of your audience on those platforms as well.

Share Meaningful Milestones and Experiences

Friends Hugging On A Trip Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog Friends On A Trip Photo

Whenever you make a big sale, adopt a pet rescue, or discover an unforgettable restaurant, use your surprising experiences as audience-connecting content for your posts. If they see that you’re a lot like them, it will increase your engagement. Meaningful sharing is an excellent way to raise positivity around your brand and eventually ensure customer loyalty.

Create Instagram Stories

Stories Feature Example Instagram Info Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Instagram Stories Photo

Share photos and videos about your art production, inspiration, and exhibitions to your Instagram Story feature. While your individual Stories are only visible for 24 hours, your followers will love learning more about how and why you create your artwork. In addition, there are apps connected to the Instagram Stories feature that allows you to make them more engaging and creative by adding filters, text, stickers, and more. According to Instagram, as many as 500 million people use the Stories feature to create content. Many brands have experienced success utilizing it, especially for growing brand awareness. Why not give it a try.

Share Your Interests

Diver Hobby Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Daniel Torobekov from Pexels

Let people know about some of your interests. Maybe your audience also likes tennis, remodeling old cars, or reading crime novels. You never know; your willingness to let them in on certain aspects of your life could help you create the necessary connections that lead to a sale.

Use Industry Hashtags

Screenshot Of Industry Art Hashtags For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Industry Hashtags For Art Photo

Many artists underestimate the marketing power of a strategically placed industry hashtag. Often, it can make the difference between the right potential customers finding you or getting your artwork lost in a sea of unrelated posts. You’ve put time and effort into your art, help promote it to the world by becoming familiar with and using hashtags appropriate to your art medium. When employing a hashtag strategy for your post images, be sure to use both broad and specific hashtags to describe your work. Niche hashtags like fluid art for abstract fluid paintings or landscape mountain for landscape mountain photography can help you further target your ideal customer.

Determine An Ads Budget For Your Campaigns

When considering ad campaigns as part of your marketing strategy, remember to set up an ads budget. Then, you’ll know what you can spend on advertising and how to advertise more effectively. For instance, holidays and events such as the Fourth of July, Labor Day, and Christmas are all great times to plan strategically targeted advertising campaigns to promote your products and services to a larger audience. Suppose you’re on a tight budget but need to reach your sales goals, set money aside for Christmas Google and social media platform ad campaigns. No other holiday or event besides Halloween brings in sales that could change the course of your business growth.

Feature Your Social Media Content On-Site

Social Marketing On website Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by NeONBRAND on Unsplash

It takes plenty of work to get people to your website. Once they’re there, remind them of items you have in your Instagram shop by embedding them at the bottom of related posts with content in line with the consideration and decision stages of the buyer’s journey. This method is especially effective if people miss the items in your online store. Not everyone that is looking for information is aware that you sell products or services. They may not have initially visited your website to look at your art or art design products. It reminds your visitors that you are also an online merchant.

Take Advantage Of Influencer Marketing

Influencer Marketing Hub predicts influencer marketing growth will reach 13.8 billion in 2021. In a recent survey, 90% of the participants agreed that influencer marketing was beneficial to business growth. If you’re a relatively unknown brand, the impact of a carefully chosen influencer marketing strategy could help to boost your art brand awareness and eventually lead to more sales. Several influencer marketing agencies such as Viral Nation and Kairos Media have sprung up during this rapidly growing marketing trend to help connect businesses with the right influencers for their audience. While not everyone can afford to pay an internationally known influencer to market their art, the rise of micro-influencers has provided fertile ground for up-and-coming artists to find an influencer that will work with their budget.

Target A Specific Niche

 Example Of Art Marketing Niche Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Arun Anoop on Unsplash

Finding a niche can provide a ready-made audience to market your work. Do some additional research on where your style and subject matter will find appreciation. For example, if you love creating portraits of dogs and cats, then target dog and cat lovers on Instagram and Facebook. Join groups on social media to showcase your work. Perhaps you create landscape art from a specific area of the country. Maybe you love to create beautiful space art. You can gear your ads to focus mainly on potential collectors from that area like the Texas Hillcountry, Colorado, or New Mexico. If you target a specific niche, create a carefully crafted collection to appeal to a group of hobbyists or enthusiasts to bring in more sales.

Create a Recognizable Style

Artist Specific Art Style Photo For Aceves Art 2 Abstract Reception Art Blog
Photo by Elena Mozhvilo on Unsplash

While not everyone creates art in one recognizable style, the work you market to galleries or license to a home decor company stands a better chance of being accepted if it remains visually consistent. When marketing on Instagram, if the visual look of your work changes with the subject matter, then be consistent with sharing the overall underlying concept. Then you can tie work with varying visual aesthetics together. When employing this technique, mention that your latest post is an addition to a themed collection. Many Instagram coaches recommend keeping your branding consistent as well. Choose only two or three fonts you always use. You should make sure they share a similar color scheme. If your brand uses rainbow colors or more than three colors, intersperse posts that use your whole color scheme with posts using one of its colors.

Be Strategic About The Way You Promote Your Art

Art Promotion Event Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Art Promotion Photo

Always lookout for new ways to promote your art, but don’t post for the sake of posting. Each post should help you achieve a specific goal for your business. For instance, a work-in-progress post about your artistic process reveals what is unique about your work compared to your competition. It aids your audience in making an active decision about whether or not to make a purchase. Similarly, a post that answers questions and concerns potential buyers might have about the quality of your products, cost of shipping or reliability of your business can improve trust and help buyers to make a final decision in your favor.

Create A Contest Or Giveaway

Painting Art Marketing Giveaway Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Art Giveaway Photo

One of the most popular strategies to induce people to sign-up for artist newsletters is to create a contest or giveaway. People love free stuff. It’s like a game for adults. Winning increases self-esteem and makes the prize, in this case, your art, even more valuable. If they enjoy your work after living with it for a while, they may eventually become paid customers. In the meantime, you expand your marketing audience and improve your email copy.

Use Your Work To Support A Cause

Women Art Charity Gallery Show Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Women Artist Charity Photo.

Millennials and Generation Z don’t want to purchase products and services; they want an experience. They need to change the world. Help them do it. Use your business to further a cause dear to your heart and the hearts of others. For instance, you may want to help families in need with food and shelter or save the environment. Donate some of the proceeds from the sales of your work, one of your series, or collections. It will increase connection, trust, and support as you build a community atmosphere around your brand.

Kunstmatrix Virtual Art Exhibition Example Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of A Virtual Artist Exhibition Photo

Create virtual exhibitions while waiting for galleries to select your work for a group or solo show. You can use the artwork you haven’t sold or sent for gallery submissions. Purchase a plan from Kunstmatrix and show your work in a sleek AI gallery setting. If you’re on a budget, you can use free software apps like Roomful. Here, you create a virtual gallery display for your art in several styles, colors, and architecture. Host an event around your show and promote it on Instagram through targeted ads or using the Instagram Stories or Reels features.

Finally

Artist Work-in-progress Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artist Painting Picture Photo

Learning how to sell art on Instagram isn’t as difficult as it may seem. However, without the proper planning and guidance, it can be a confusing and challenging experience. The prevalence of the one-size-fits-all mentality of most online marketing programs sets you up for failure because it fails to address niche-specific ways to market your particular type of art. Remember, not all of these Instagram marketing suggestions will be appropriate for the style of art you produce. You must be willing to do the necessary research to discover which marketing techniques will enable your unique brand success. What new ways have you found to market your work on Instagram?

Meet The Author


Marisa D. Aceves


Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.