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How To Sell More Art On Instagram

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Image by ElisaRiva from Pixabay

If you’ve ever wondered how to sell your art on Instagram, there are some critical things you need to consider. Choosing your niche and finding your audience will help you discover how to market more effectively. When you’re looking to create a sustainable business, it’s essential to learn which tactics work for your type of art and which ones don’t. Thorough market research will keep you from wasting time targeting the wrong audience and missing out on sales.

It’s almost the beginning of 2022.

Over 1 billion people use Instagram each month.

Artists from around the world are reaching experienced collectors with their cleverly branded accounts.

Are you?

If you’ve ever tried to sell and market your art on Instagram but didn’t have a clue about what to do, this article is for you.

Art marketing isn’t rocket science, although, at times, it may feel like it.
Plenty of artists have followed in your frustrated footsteps.

Fortunately, there are plenty of tips and tools to help you succeed on Instagram.

Are you ready to sell more art?

Let’s begin.

Before we get started, there are a few things we need to cover.

Conduct Audience Research

Market Research illustration for Aceves Art 2 Abstract Reception Art Blog.
Image by ar130405 from Pixabay 

Unfortunately, creating a beautiful artist Instagram feed isn’t enough to help you sell your art.

To have a better chance at success, you’ll need to discover whether your audience buys art on Instagram.

Many artists whose brilliant conceptual work sells best in blue-chip galleries don’t translate into instant Instagram sales.

If you relate to this situation, you’re not alone.

Beware of clever art marketing programs that confidently proclaim that all marketing tactics work for every artist.

They don’t.

The type and style of your artwork will determine how you plan your marketing activities.

Every marketing strategy for selling art on the internet should center around thorough market research.

Here are some things you need to consider before you sell your art online:

  • Is there a market for your art?
  • Can you create a sustainable business by selling your artwork?
  • What type of medium do you use? Is it in demand?
  • Have you created SMART goals for your brand?
  • What is the standard price to charge for your artwork?
  • Have you created a comprehensive marketing plan for your business?
  • A thorough one helps you decide how and when to run sales, promotions, or special offers. Posting strategically and purposefully enables you to achieve your goals as you cross-promote your art on different platforms.

Finding A Market For Your Work

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Image by Pexels from Pixabay 

Building a business blindly without understanding the elements you’ll need to create a successful brand is a recipe for confusion and disaster.

No one likes to find out that the artwork they spent hours or weeks creating will never find a home with an appreciative client.

It hurts your ego, soul, and pocketbook to market to the wrong audience.

I’ve been there; I understand your pain.

How can you avoid this common predicament?

Before you set up an account on a dozen platforms or pay for an expensive website, you need to see if enough people are searching for your type of art online.

One way to do this is to visit Google Trends.

Type the search term that best describes your artwork.

At first, you’ll l want to use a broad keyword to gauge the general popularity of your work or medium.

Here, I added abstract paintings.

Google Trends Keyword Example Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Abstract Paintings Keyword Example Screenshot

When you press return, you’ll arrive on a page with a chart labeled Interest over time.

Interest Over Time Chart Google Trends Photo For Aceves Art 2 Abstract Reception Art Blog
Aceves Art 2 Abstract Reception Art Blogs Google Trends Interest Over Time Chart Photo.

Above this chart, you’ll see a menu containing four categories: Country, Past 12 Months, All categories, and Web Search.

In this example, I’ve chosen the United States for the first category.

To see the results for each country, click the downward pointing arrow.

Next to your country, click the downward pointing arrow and select Past five years.

Past 5 Years Drop Down Menu Selection Google Trends Photo.
Aceves Art 2 Abstract Reception Art Blog’s Past 5 Years Google Trends Photo.

Here you can view how popular the general search term that best describes your artwork has been over time.

As you can see, people have maintained a steady interest in abstract painting with subtle variations depending on the year and month.

Past Five Years Keyword Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Google Trends Keyword Results For Past Five Years Screenshot.

You will need this critical information to figure out if your art business is indeed sustainable.

So far, from the data provided, we can conclude that several individuals still search for abstract paintings.

Run your cursor over the points on the blue graph.

Google Trends Blue Graph Results For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blogs Blue Graph Results For Abstract Paintings Photo.

The number you see in the search results will show you the popularity of your art keyword over months for each specific year.

Now click All categories and select Arts & Entertainment.

Google Trends Arts And Entertainment Section Screenshot For Abstract Art 2 Abstract Reception Art Blog.
Abstract Art 2 Abstract Reception Art Blog’s Arts And Entertainment Category Photo.

It will show you the popularity in the Arts & Entertainment industry compared to other trades.

After this, head over to the category titled Web Search.

Web Search Google Trends section for Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Category Photo.

Web Search shows you how often people search for your art keyword each year and month.

If you click the arrow next to Web Search, you’ll see a drop-down window with the following subcategories: Image Search, News Search, Google Shopping, and YouTube Search.

Google Trends Screenshot Of Web Search Drop-down Menu For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Web Search Drop-down Menu Photo.

The results from these different search options will help you decide how to adjust your brand marketing plan on varied platforms.

Under this chart, you’ll notice a table titled Subregion.

Subregion Table For Google Trends Search Results Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Screenshot of Google Trends Subregion Table.

This table will show you the popularity by region for your art keyword.

Here we can see that most web searches for abstract paintings over time come from the southeastern states of Arkansas, Louisiana, and Mississippi.

Across all industries, the majority of searches come from Louisiana, Mississippi, and Iowa.

These results will differ depending on whether your search is worldwide or by country.

Below this table are two small tables, Related topics, and Related queries.

Tables Related Topics and Queries Photos For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blogs’ Google Trends Related Topics And Related Queries Tables Screenshot.

The Related topics table shows you topics people search for that are related to your art keyword.

Google Related Topics Table Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics Table Screenshot.

It also has two subcategories: Top and Rising.

Google Trends Related Topics table Top and Rising Categories Photo For Aceves Art 2 Abstract Reception Art Blog.
Aceves Art 2 Abstract Reception Art Blog’s Related Topics table Top and Rising Categories Screenshot.

The Top subcategory shows you the most popular topics with values ranging on a scale of 0 to 100.

Related Topics Table Top Category Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Top Category Screenshot.

The Rising subcategory reveals related topics with the maximum increase in the number of searches performed since the last search period recorded on the chart above.

Google Related Topics Table Rising Selection for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Related Topics Rising Category Photo.

When Google Trends gives a keyword the Breakout label, it indicates a sudden increase in search traffic for this term in a short amount of time.

The Related queries table shows you the most common queries of people searching for your term as well.

Table Related Queries Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Google Trends Related Queries Screenshot.

From the example provided, you can easily see that abstract paintings are a viable option for starting an art business.

However, to find out if your particular type of abstract paintings has a chance of selling, you must narrow down your search.

After this stage, it’s time to visit Ubersuggest keyword research software.

Here, you’ll conduct a more detailed search by gradually using more specific keywords to describe your art medium and genre.

Type in a more specific art-related keyword in the search window provided.

For this example, we’ll use abstract paintings in acrylic.

Keyword Search Ubersuggest Home Page Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blogs Neil Patel Ubersuggest Keyword Search Suggestion Photo.

As you can see from the Keyword Overview section below, it has an average of 6,600 searches per month.

Ubersuggest's Keyword Overview Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Ubersuggest Keyword Overview Photo.

The Keyword Overview shows your keyword popularity and profitability.

While there is not an enormous amount of traffic generated by this long-tail keyword phrase, the results are enough to indicate you could form a small business from your art efforts.

However, you’ll have to take into account popular art print-on-demand sites.

Your small business can’t compete with these commercial companies or their ad budgets, but there are three things you can do immediately to increase your chances of being found online:

  • Find profitable keywords to help you improve your website ranking. 

Make sure these keywords are medium to low competition keywords. You won’t rank for high competition keywords unless you have the right amount of backlinks and a fat ads budget. Most artists don’t.

  • Join art sites whose clientele have a bigger budget to spend on art. 

 If you’ve not yet attracted collectors, you can join Fine Art America or Great Big Canvas to have a more prominent presence on the internet. When you’ve acquired a following or have a small collector base, you can apply to be featured on sites such as Singulart or UGallery to increase your exposure beyond your artist website. 

  • Submit your work to popular websites that feature fine art, illustration, or digital art.

Sites like Hi-fructose, Juxtapose, and My Modern Met feature artists every month. It’s a great way to help people find your site and acquire valuable SEO backlinks.

Create A Sustainable Business Selling Your Artwork

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Photo by Yaroslav Shuraev from Pexels

Not everyone can make a sustainable/lasting business on the internet based on the type of art they choose to create.

Sometimes, images of your work don’t transfer well online, and people need to see your work in person to develop full appreciation.

If you’re not producing commercial art, decorator art(modern/semi-abstract landscapes, abstracts, animals, seascapes, wildlife, Impressionistic landscapes, and nudes), or illustration, your work might not sell as fast. The exception to this rule is in the case of crypto art such as NFTs or Pop Art.

Do you produce conceptual art? Then I recommend you find your audience before you create your online presence. Sure there are some outliers(people who’ve had the perfect combination of luck, skill, connections, and keen business sense), but they’re the exception.

Pay attention to the style and type of artwork you create. Let it guide your marketing efforts. Don’t guess or assume marketing strategies for one kind of artwork will work for everyone.

That is why it’s crucial to study the successful marketing strategies of artists producing similar artwork.

Visit their website and social media accounts. Study what they’re doing well and how they connect with their audience? Which areas could they improve?

Taking all these factors into consideration will help steer you in a more profitable, less frustrating direction.

Is Your Art Medium In Demand?

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Photo by Anna Shvets from Pexels

Another crucial step in determining the marketability of your brand of artwork is to discover the level of demand for your chosen art medium. If you produce acrylic or oil paintings, you’ll have a better chance of selling your artwork than people that sell photography. I’m not saying if you’re a photographer, you can’t sell your work. However, if your work is not commercial photography(wedding, infant/family/portrait, product, landscape, fashion, or journalism), establish an audience before you market online. You’ll need to find an alternative marketing strategy and appropriate platform to sell your images.

When it comes to certain types of digital art, it all depends on where and how you sell your work. For instance, many digital illustrators pitch or submit their work to agencies, advertising firms, companies, and publications. If your style is popular and you have a strong portfolio, you can make a decent living.

Artists with experience using 3D software like Blender can find plenty of lucrative work with app developers, gaming companies, creating 3D models for products, and working on animated films.

With the rise of cryptocurrency, digital artists have more options than ever before. Non-fungible tokens (aka NFTs) are digital artworks that function as a form of cryptocurrencies like Bitcoin or Ethereum. If you choose to sell NFTs establish an understanding of cryptocurrency and how it works.

Pricing Your Artwork

When you’re ready to price your art make sure you examine the following tips:

  • Labor 

How much time or effort does it take to create your work? What will you charge per hour?

  • Materials 

What is the cost of the materials you are using to create the work? Did you use specific software or paint to produce your art? Add that to your expenses.

  • Overhead 

Where did you create your art? Do you rent a studio, work from a home studio, shop, or home office? Combine this with the overall cost.

  • Size 

Yes, size matters. Charge by square inch if it’s a physical artwork, by file size if it’s a digital artwork, photograph, or hybrid of the two, such as photo manipulation.

  • Shipping 

To determine shipping prices, consider your city, country, or region, dimensions and size of the artwork, and combined weight and packaging price.

  • Availability 

Are you selling affordable prints of your original art anyone can buy? Do you plan on notifying collectors about limited editions? Will you offer original paintings, sculptures, photos, collages, ceramics, jewelry, or digital art? If your work is easily accessible to the general public for a department store price, many collectors will not consider it as valuable as your original artworks. Therefore, it’s necessary to price your work based on its ability to grow in value.

Create A Comprehensive Plan For Marketing Your Business

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Photo by Eva Elijas from Pexels

When you post on your website, blog, or social media, make sure you post with a purpose.

You need to understand the reason why you’re creating certain content. How does it serve your art business goals? Posting for the sake of posting is not a strategic marketing plan. Often, it is a waste of time, especially if you’re trying to sell a product or service.

That is why you must make a complete marketing strategy before you pay for a website, blog, or expensive google and social media ads.

First, you’ll want to perform audience research.

How do you do this?

Study your past customers for clues as to how to improve and personalize your latest marketing efforts.

From this valuable data, you can form buyer personas or fictional customer models based on the information you gathered about your past customers and the customers of your industry competition.

Here is a list of things to consider when building buyer personas for your unique art brand:

  • Age range 

How old is your average customer? Are they young, middle-aged, or mature? 

  • Occupation 

What do your collectors do for a living? Do they share similar job titles? For example, are they all teachers, farmers, or corporate executives? Do they work in the same industry or complementary industries? 

  • Location 

Do they live in the same region, state, or country?

  • Pain points 

Are they concerned about the poor quality, misrepresented color, wrong size, images, or damaged artwork? 

  • Interests 

What are their hobbies? Do they enjoy a specific sport, food, type of movie, or other activity?

  • Income 

What is their average salary range?

  • Language

What is their native language? Do they speak English, French, Spanish, or other languages? Do they use colloquialisms? 

After you’ve created your buyer personas, you can address your tailored content strategy.

When posting on your blog or social media, use the stages of the buyer’s journey as an evergreen guide to producing premium content.

What is the buyer’s journey?

The buyer’s journey consists of the stages that a buyer goes through before making a purchase. It contains the awareness stage, consideration stage, and decision stage.

In the awareness stage of the buyer’s journey, you create
content that makes your site or social media page visitors realize that they have a 1,000 dollar problem. This problem isn’t something that is going away any time soon. If they don’t take care of the problem soon, it could turn into a 10,000 dollar problem that will steal their joy, productivity, and peace of mind.

No one wants that!

At this stage, your main goal is to get people to subscribe to your website or blog and become marketing leads.

For your art business, awareness content would consist of the following examples:

  • Website copy talking about why the world of your buyer isn’t complete without art on their walls.
  • Copy, content, and emails discussing the problems they’ll run into when selecting the right art for their home, design, corporate, and advertising projects and how they can solve them.
  • Content about what inspires you to produce your novel brand of art or art-based products.

Do you serve a specific community or cause with your art?

Share something appropriate about yourself that makes you seem more likable.
Maybe you’re a bit socially awkward. Perhaps you love refurbishing antique furniture. Whatever it is, your imperfectly perfect human touch is what helps you to make a connection with collectors and people newly interested in your brand.

In the consideration stage of the buyer’s journey, your potential buyer is trying to decide whether your product or service is right for them.

Your goal for the consideration stage is to convince your potential customer that your product or service is better than the competition. What do you provide that other artists don’t? You want to convert active subscribers/marketing leads into sales-qualified leads.

When you create art content for the consideration stage, make sure to include the following suggestions:

  • Show how your artwork directly addresses the needs of your potential customer needs, concerns, and desires. 

 For instance, you could mention how you always use archival, quality materials. You may also tell them you package your artwork with the utmost care, so it always arrives in the best condition, or you’ll return their money. 

  • Share what makes your art original, innovative, and collectible.

What makes your art stand out from the rest of your competition? If you create animal art, what makes it different, then artwork that is already out there? Maybe you use a specific process or combination of media that other artists do not. Perhaps you approach your subject from an unconventional point of view. 

Finally, in the decision stage, you can begin to focus on product pricing and sales. At this point, you’ve already defined which members of your audience are ready to leave the admiration stage and make a purchase. You want to put forth that extra effort to address the objectives and issues of your customer.

The chief goal for the decision stage is to answer all your potential concerns of your customers and make a sale.

Artwork content for the decision stage needs to incorporate these suggestions:

  • Create content that answers all of your potential concerns of your buyer.

To end their worries about shipping costs, reassure them that you include shipping in the overall price of the artwork. If they’re concerned about getting the wrong size, color, or print on the wrong medium, reassure them you’ll either give them their money back or replace the incorrect or defective item for free(no shipping charges included).

  •  Include a hard-to-resist future incentive to entice them to make a secondary purchase

If you sell decorator or commercial art, offer them 15 to 30 percent off their next purchase. When selling fine art, let them know they’ll be one of the first to know about future collections, shows, and exhibitions. 

Now you understand the basics of how to research the viability of your online market.

It’s time to learn how to sell more of your art on Instagram.

These timely tips and tricks can help move you closer to getting the sales and recognition you desire.

Create Your Artist Instagram Account

For potential clients to take you seriously, you need a professional profile.
If you don’t already have one, it’s time to set up an art page for your brand.

There are a couple of suggestions for how to do this. You can create a business page or a creator page.

So which one is best for you?

Well, it all depends on what you want to accomplish.

For artists, public figures, and influencers, Instagram recommends setting up a Creator Account in addition to your account.

However, if you’re an illustrator or designer who sells several images on T-shirts, cups, shower curtains, and other home decors, a business account will work just as well.

To learn more about how to set up your page, check out this handy tutorial by Sellfy.

Show Part Of Your Process

Artist Project Procee Photo By Vincent M. A. Janssen For Aceves Art 2 Abstact Reception Art Blog.
Photo by Vincent M.A. Janssen from Pexels

Believe it or not, people are intensely interested in how you create your art. Your audience is waiting for you to invite them into your unique world of art-making. 

Maybe they want to watch the beginning steps of your latest liquid pour painting. Perhaps they would be thrilled to see a small section of the flowers or landscape that inspires your ethereal nature photography collection.

Whatever medium you choose, it’s never a bad idea to educate your audience about the quality, time, and effort that goes into your artwork.

However, there’s a fine line between sharing a small part of what you do and giving away the whole proprietary cake recipe.

Don’t spoil that special something that makes your art stand out from the crowd.

Stifle the urge; your career will thank you for it.

Share only enough to increase the curiosity of your audience and no more.

Here are a few tips to help move you to take action:

Instagram Slide Shows

Instagram Slide Shows are a great way to show your audience and collectors the inspiration behind your work.

For instance, if you create fine art or decorator art, you could include some slide boards showing objects, pictures, colors, and themes that help you arrive at your finished piece.


Do you ever film your preparation process for your painting, sculpture, digital art, or photography? Many artists use this method to increase curiosity and encourage viewers to ask about their work in their Instagram post comments section.

Reels are videos that you create that loop after you finish filming. Additionally, you can use the Instagram Reels feature to capture the opening of your art show or a live demo for your students.


Unlike Reels, the Stories feature is only visible to your immediate followers and lasts a mere 24 hours unless you pin your favorite images or moments as highlights to your profile.

You can use stories to create community. Invite your audience to a virtual studio visit or to join you on an art inspiration adventure.

The options are endless.


Facebook-owned Instagram released IGTV in 2018 to allow users to include long-form YouTube-like videos over 60 seconds.

If you want to film an interview someone has done featuring you and your work, an art-based podcast, or a long tutorial, this is a great way to engage your audience and increase your exposure.

Microblog About Your Art

According to Express Writers blogging statistics, 77% of internet users visit and read blogs.

That is quite a lot of people.

Blogs help increase audience interest in products and services, and art is no exception.

While you don’t have time to write a long-form blog post every time you release new work, you can profit from a recent Instagram marketing trend, microblogging, to promote your artwork.

Photographer Brandon Stanton whose Instagram account Humans of New York has a whopping 11.3 million followers, does an excellent job of sharing the stories of the people he has photographed.

Each microblog story is compelling and invites the viewer into the world of his subjects. Their trials, tribulations, triumphs, and struggles are laid bare and easily accessible. As a consequence, viewers flock to read and engage with his account.

Humanizing each microblogging post by revealing your artistic journey helps create a connection between you and your audience and future collectors.

Since microblogging can be time-consuming and not everyone is a natural storyteller, it’s best to start with a few descriptive paragraphs and extend your story as you practice writing about your art.

If you detest writing, consider using IGTV to create a mini vlog(video log) on Instagram to share your thoughts, concerns, and motivations.

This kind of content is perfect for the awareness and consideration stages of your art marketing plan. It gives your audience a unique window into your world and helps them understand why your artistic vision improves their lives.

Post Pictures Of Your Work in Rooms

Abstract Artwork In Room Photo For Aceves Art 2 Abstact Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Of Artwork In Simulated Room Screenshot.

Sometimes your audience needs help to decide whether or not your brand of artwork is a perfect fit for their home, office, or collection.

They may not be able to envision your art on their walls. If this is the case, it can keep them from making a purchase.

Do not give them an excuse to leave and search for another artist.
Go to Shutterstock and pay for a royalty-free image of a room sample in the decorating style your audience loves. Then add your work to the photo using Photoshop.

If you’re on a budget, use free room images from Unsplash or Picsart.

Mockup room examples are perfect for future collectors who are in the consideration stage of buying your art.

Remember, it’s up to you to make them realize your work fulfills their needs.

Show Pictures Of Your Work In Progress

Artist Work In Progress Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Karolina Grabowska from Pexels

Work-in-progress posts are almost always fascinating to your viewers as they focus exclusively on the progress you’re making on a specific painting, photo, sculpture, or digital artwork. While this type of post may not be as appropriate for the awareness stage of your marketing plan, it’s perfect for your consideration stage posts.

Add An Instagram Shop

Instagram Shops Information Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Shops On Instagram Home Page Screenshot

When the threat of Covid-19 entered the scene and brought many businesses to their knees, Instagram released their Shops feature. It helps you sell your artwork and related products more effectively and increases brand awareness. Your audience can visit your shop and scroll through your current collections and merchandise with ease. Now the buying process is a seamless, hassle-free experience.

Share A Little Bit About Yourself

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Photo by Josh Willink from Pexels

When you share some of your trials and successes, it can help to humanize the experience your audience has with your brand. In the awareness stage of the buying process, people need to know there is a human behind all of your hard work and creativity. Employing this fosters more of a connection and aids in building trust. Trust is necessary for making sales. Why not add a touch of vulnerability and tenderness to your repertoire of content creation. You can ask your audience relevant questions, advice, and more.

Talk About The Inspiration Behind Your Work

Your work is remarkable. Share some of the thoughts and ideas behind your best creations. Do you have an intense interest in social justice and equality? Are you mesmerized by the beauty and bounty of nature? When you understand the unique value behind your work, your audience will gain a greater appreciation for your efforts. This awareness and consideration content is vital to persuading your audience to purchase during the decision-making part of the buyer’s journey.

Show Your Work In Sets Of 3 or 4

Art Set Of Three Canvases Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artwork In A Set Of Three Panels Photo.

The majority of art marketplace websites are selling artworks in sets of three and four panels. While initially, your artwork may not lend itself to this popular arrangement, adjusting your inventory to include what buyers are already asking for could help boost your sales. When you begin to provide other art display alternatives, your audience is likely to respond more positively since they’ll appreciate the flexibility of your art production, especially in the case of commissions.

Create A Hashtag For Your Art Brand

 Artist Business Hashtag Screenshot For Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog’s Instagram Branded Artist Hashtag Photo.

Brand hashtags are a perfect way to encourage engagement and build brand awareness. When you run a holiday campaign, you need as much exposure as possible to sell your art. An expertly branded hashtag coupled with a consistent posting schedule can keep their eyes always on your merchandise. A bonus is that they begin to see you as a professional presence on social media. And that is a beautiful thing.

Show Yourself With Your Work

Artist shown with Artwork For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by from Pexels

You’re the face behind your work; why not become your art brand ambassador. Sharing pictures of yourself with your work not only helps others see that you’re proud of your creativity and hard-won craftsmanship, but it also associates your image with your brand.
Again, this builds trust, which is crucial for networking and making connections that get you and your art noticed.

Share Client Testimonials and Stories

Example Art Customer Testimonial Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Customer Testimonial Photo

What better proof that your art is in demand than featuring client testimonials and stories. When potential buyers see satisfied customers that rave about your artwork and art products, they are more likely to make a first-time purchase. It assists them in choosing your artwork over other brands with similar styles and appeal.

Post Art Content Frequently

Colorful Artist Mural Photo for Aceves Art 2 WordPress Abstract Reception Art Blog.
Aceves Art 2 WordPress Abstract Reception Art Blog Abstract Face Of Woman Artist Mural Photo.

The more people see your work, the greater chances you have of growing your audience and selling art. If you can not post once a day, aim for at least three posts per week. This practice will ensure that different groups will get a chance to view your art on the other days of the week. For instance, some of your fans may not see your Monday post, but they have a nice chunk of extra time Wednesday evenings. They can catch up on your post content midweek.

Cross-promotion of Your Sales and New Editions

Promotion On Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Eva Elijas from Pexels

Promoting your art doesn’t start and stop on Instagram. Perhaps you’ve extended your audience to Pinterest, LinkedIn, TickTok, or Facebook. Whenever you promote a sale, run an event, or targeted campaign, make sure to schedule posts on other social media platforms. Then, you can notify members of your audience on those platforms as well.

Share Meaningful Milestones and Experiences

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Aceves Art 2 WordPress Abstract Reception Art Blog Friends On A Trip Photo

Whenever you make a big sale, adopt a pet rescue, or discover an unforgettable restaurant, use your surprising experiences as audience-connecting content for your posts. If they see that you’re a lot like them, it will increase your engagement. Meaningful sharing is an excellent way to raise positivity around your brand and eventually ensure customer loyalty.

Create Instagram Stories

Stories Feature Example Instagram Info Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Instagram Stories Photo

Share photos and videos about your art production, inspiration, and exhibitions to your Instagram Story feature. While your individual Stories are only visible for 24 hours, your followers will love learning more about how and why you create your artwork. In addition, there are apps connected to the Instagram Stories feature that allows you to make them more engaging and creative by adding filters, text, stickers, and more. According to Instagram, as many as 500 million people use the Stories feature to create content. Many brands have experienced success utilizing it, especially for growing brand awareness. Why not give it a try.

Share Your Interests

Diver Hobby Photo For Aceves Art 2 WordPress Abstract Reception Art Blog.
Photo by Daniel Torobekov from Pexels

Let people know about some of your interests. Maybe your audience also likes tennis, remodeling old cars, or reading crime novels. You never know; your willingness to let them in on certain aspects of your life could help you create the necessary connections that lead to a sale.

Use Industry Hashtags

Screenshot Of Industry Art Hashtags For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blogs Industry Hashtags For Art Photo

Many artists underestimate the marketing power of a strategically placed industry hashtag. Often, it can make the difference between the right potential customers finding you or getting your artwork lost in a sea of unrelated posts. You’ve put time and effort into your art, help promote it to the world by becoming familiar with and using hashtags appropriate to your art medium. When employing a hashtag strategy for your post images, be sure to use both broad and specific hashtags to describe your work. Niche hashtags like fluid art for abstract fluid paintings or landscape mountain for landscape mountain photography can help you further target your ideal customer.

Determine An Ads Budget For Your Campaigns

When considering ad campaigns as part of your marketing strategy, remember to set up an ads budget. Then, you’ll know what you can spend on advertising and how to advertise more effectively. For instance, holidays and events such as the Fourth of July, Labor Day, and Christmas are all great times to plan strategically targeted advertising campaigns to promote your products and services to a larger audience. Suppose you’re on a tight budget but need to reach your sales goals, set money aside for Christmas Google and social media platform ad campaigns. No other holiday or event besides Halloween brings in sales that could change the course of your business growth.

Feature Your Social Media Content On-Site

Social Marketing On website Social Media Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by NeONBRAND on Unsplash

It takes plenty of work to get people to your website. Once they’re there, remind them of items you have in your Instagram shop by embedding them at the bottom of related posts with content in line with the consideration and decision stages of the buyer’s journey. This method is especially effective if people miss the items in your online store. Not everyone that is looking for information is aware that you sell products or services. They may not have initially visited your website to look at your art or art design products. It reminds your visitors that you are also an online merchant.

Take Advantage Of Influencer Marketing

Influencer Marketing Hub predicts influencer marketing growth will reach 13.8 billion in 2021. In a recent survey, 90% of the participants agreed that influencer marketing was beneficial to business growth. If you’re a relatively unknown brand, the impact of a carefully chosen influencer marketing strategy could help to boost your art brand awareness and eventually lead to more sales. Several influencer marketing agencies such as Viral Nation and Kairos Media have sprung up during this rapidly growing marketing trend to help connect businesses with the right influencers for their audience. While not everyone can afford to pay an internationally known influencer to market their art, the rise of micro-influencers has provided fertile ground for up-and-coming artists to find an influencer that will work with their budget.

Target A Specific Niche

 Example Of Art Marketing Niche Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Photo by Arun Anoop on Unsplash

Finding a niche can provide a ready-made audience to market your work. Do some additional research on where your style and subject matter will find appreciation. For example, if you love creating portraits of dogs and cats, then target dog and cat lovers on Instagram and Facebook. Join groups on social media to showcase your work. Perhaps you create landscape art from a specific area of the country. Maybe you love to create beautiful space art. You can gear your ads to focus mainly on potential collectors from that area like the Texas Hillcountry, Colorado, or New Mexico. If you target a specific niche, create a carefully crafted collection to appeal to a group of hobbyists or enthusiasts to bring in more sales.

Create a Recognizable Style

Artist Specific Art Style Photo For Aceves Art 2 Abstract Reception Art Blog
Photo by Elena Mozhvilo on Unsplash

While not everyone creates art in one recognizable style, the work you market to galleries or license to a home decor company stands a better chance of being accepted if it remains visually consistent. When marketing on Instagram, if the visual look of your work changes with the subject matter, then be consistent with sharing the overall underlying concept. Then you can tie work with varying visual aesthetics together. When employing this technique, mention that your latest post is an addition to a themed collection. Many Instagram coaches recommend keeping your branding consistent as well. Choose only two or three fonts you always use. You should make sure they share a similar color scheme. If your brand uses rainbow colors or more than three colors, intersperse posts that use your whole color scheme with posts using one of its colors.

Be Strategic About The Way You Promote Your Art

Art Promotion Event Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of Art Promotion Photo

Always lookout for new ways to promote your art, but don’t post for the sake of posting. Each post should help you achieve a specific goal for your business. For instance, a work-in-progress post about your artistic process reveals what is unique about your work compared to your competition. It aids your audience in making an active decision about whether or not to make a purchase. Similarly, a post that answers questions and concerns potential buyers might have about the quality of your products, cost of shipping or reliability of your business can improve trust and help buyers to make a final decision in your favor.

Create A Contest Or Giveaway

Painting Art Marketing Giveaway Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Art Giveaway Photo

One of the most popular strategies to induce people to sign-up for artist newsletters is to create a contest or giveaway. People love free stuff. It’s like a game for adults. Winning increases self-esteem and makes the prize, in this case, your art, even more valuable. If they enjoy your work after living with it for a while, they may eventually become paid customers. In the meantime, you expand your marketing audience and improve your email copy.

Use Your Work To Support A Cause

Women Art Charity Gallery Show Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Women Artist Charity Photo.

Millennials and Generation Z don’t want to purchase products and services; they want an experience. They need to change the world. Help them do it. Use your business to further a cause dear to your heart and the hearts of others. For instance, you may want to help families in need with food and shelter or save the environment. Donate some of the proceeds from the sales of your work, one of your series, or collections. It will increase connection, trust, and support as you build a community atmosphere around your brand.

Kunstmatrix Virtual Art Exhibition Example Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Example Of A Virtual Artist Exhibition Photo

Create virtual exhibitions while waiting for galleries to select your work for a group or solo show. You can use the artwork you haven’t sold or sent for gallery submissions. Purchase a plan from Kunstmatrix and show your work in a sleek AI gallery setting. If you’re on a budget, you can use free software apps like Roomful. Here, you create a virtual gallery display for your art in several styles, colors, and architecture. Host an event around your show and promote it on Instagram through targeted ads or using the Instagram Stories or Reels features.


Artist Work-in-progress Photo For Aceves Art 2 WordPress Abstract Reception Art Blog
Aceves Art 2 WordPress Abstract Reception Art Blog’s Artist Painting Picture Photo

Learning how to sell art on Instagram isn’t as difficult as it may seem. However, without the proper planning and guidance, it can be a confusing and challenging experience. The prevalence of the one-size-fits-all mentality of most online marketing programs sets you up for failure because it fails to address niche-specific ways to market your particular type of art. Remember, not all of these Instagram marketing suggestions will be appropriate for the style of art you produce. You must be willing to do the necessary research to discover which marketing techniques will enable your unique brand success. What new ways have you found to market your work on Instagram?

Meet The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

Pete Linforth Instagram Photo For Abstract Reception Art Blogt

Top Instagram Marketing Trends for 2021-22

Top Instagram Trends Photo For Abstract Reception Art Blog.
Image by Gerd Altmann from Pixabay

article by Marisa D. Aceves

While you may be hesitant to adopt Instagram marketing, it has incredible potential to transform your business. Connecting with your customers is more important than ever before. Applying these new marketing trends will help you produce the right content to increase retention, reach new audiences, educate, and delight.

Lookout Instagram Tiktok’s here to take your crown. Tiktok has surpassed Instagram and Facebook in global iOS and Android downloads. Hold on, don’t say goodbye just yet. With 81% engagement, Instagram is still the second-most popular social media platform. Innovative influencer marketing, over 2 million monthly advertisers, and plenty of new features still make it a great place to connect, build brand awareness and increase leads and sales.

What does this mean for you? Let’s check out the latest Instagram marketing trends to help your business shine.

1. Influencer Collaborations

Instagram Collaborations Photo For Abstract Reception Art Blog
Image by Gerd Altmann from Pixabay 

Research statistics predict at least 67.9 percent of companies with more than 100 employees will use influencers to help sell their products and services. Many established businesses experience a phenomenal boost in sales like Lynda and Audible. Suggesting influencer collaborations should be your top go-to marketing strategy. 

So how can you use Instagram influencers to achieve similar results?

Before you create your first influencer campaign:

  • Know the audience you are trying to reach. 
  • Understand the purpose of your business. Who do you serve? 
  • Are sales your top goal, or are you trying to raise brand awareness?
  • What kind of product are you planning to launch?
  • Which influencers are a good fit for your business? 
  • Do you have a large advertising budget or a limited one?
  • Make sure you use real influencers. Keep in mind not all influencers are reputable. Before you decide to create your first campaign, you need to make sure your latest influencer is genuine. Use saas companies like Smartfluence to help you find the best influencers for your business. It uses AI-powered analytics to analyze the audience data on each influencer. In addition, you will uncover valuable information on their audience credibility and reach.

When creating your next influencer campaign, make sure you use your goals to help you make all your decisions.

Video Content

Instagram Video Content Photo for Abstract Reception Art Blog
Image by Joseph Mucira from Pixabay 

Do you want to increase your Instagram engagement, then create more videos? Video is still the most popular form of content for the majority of marketers. Even if your brand receives the type of engagement others wish they had, including video as part of your marketing strategy will help you increase it. 86% of customers claim that video content greatly influences their purchasing decisions.

 Using the Story feature can help you optimize your engagement through polls and so much more. According to a recent Social Insider study, brands posting up to five stories a day provide a retention rate of 70%. Creating short, entertaining video bursts to build brand awareness and share company values is another way to gain engagement. The Reels feature, an answer to Tiktok, allows anyone to become a creator on Instagram. You can instantly share your reel with your audience of followers by posting it to your company feed.

Targeting Local Audiences

Targeting Local Instagram Audiences Photo For Abstract Reception Art Blog
Image by mohamed Hassan from Pixabay 

Another way to reach new customers is through selective targeting.
A recent Statistica report reveals that investment for location-based marketing will increase from $12.4 billion to $31.5 billion in 2022, making it a valuable addition to your marketing arsenal. You can target a local audience by selecting influencers from a specific geographic location. Often, this is a location that covers an upcoming event or area of your store. For instance, your company may pay a Dallas, Texas influencer to create an Instagram Story or Post marketing products for sale at your stores in Dallas, Texas. Micro-influencers are perfect for this type of marketing. They have social media influence in a narrow niche. In exchange for money or products, they can market your goods and services to their audience, which is a great way to expand your reach and sales. Geo-tagging makes this concept even easier. On Facebook and Instagram, you can effortlessly geo-tag your content targeting audiences in specific locations.

Podcasting Serge

Podcasting Microphone Photo For Abstract Reception Art Blog
Image by Daniel Friesenecker from Pixabay 

Due to its educational value and popularity among Youtube influencers, podcasting is on the rise. People love podcasts because you can listen to them while working. Constant exposure to blue light has affected viewership, so eyes-off podcasts are the perfect solution. Are you still unsure about whether to add podcasts to your marketing strategy? Then check out these encouraging statistics. In 2021 15 billion hours were spent listening to podcasts. A recent podcast study by Forbes shows that 54% of people were more willing to purchase when hearing an ad. Predictions for the year 2024 estimate there will be up to 100 million U. S. podcast listeners. Now you know why most marketers view podcasting as a vehicle for current and future marketing campaigns. Have you decided podcasting is for you? If so, then consider these tips for podcast promotion through Instagram.

  • Add your episode link to your Instagram Bio.
  • Since Instagram uses hashtags to help people find information on specific topics, make a podcast hashtag.
  • Use targeted posts to announce your upcoming podcast.

Creating Relatable Content

Instagram Relatable Content Photo For Abstract Reception Art Blog
Image by 5540867 from Pixabay 

Gone are the days when Millenial Instagram users would slave away trying to create the perfect Instagram feeds. Viewers crave authentic, filter-free connections. If you want to endear yourself to your audience, share when appropriate your good times and bad. 

When you create guidelines or goals for your audience, make sure that they are achievable. Showing your humanity creates feelings of safety, trust, and camaraderie among your audience.

Flash Content

Flash Content Screenshot For Abstract Reception Art Blog
Instagram Stories Flash Content Screenshot

With constant exposure to current technology, audiences have less time or patience for long-drawn-out videos. Tiktok increased in popularity because it offered a wide variety of entertaining and educational content in a series of short video bursts. On Instagram, Stories and Reels are a perfect way to make short videos building your brand awareness or announcing upcoming sales and offers.

These features are perfect for targeted influencer marketing and have generated a generous amount of exposure in likes and views.

Instagram Stories and Reels

The Stories and Reels features have been increasing in popularity since their initial inceptions.Instagram Stories allows you to share short videos and images with your followers. You can add stickers, filters, and timestamps to your story to create desired effects. A recent report by Sproutsocial says 33% of brands are responsible for the most viewed stories. At least 36% of businesses use Instagram Stories for product promotion. 93% of marketers in the U.S. plan to use it more frequently in their marketing efforts. If your want to reach the Millenial and Gen Z crowd, 25% find products and services through Stories.

Article Instagram Reels Screenshot For Abstract Reception Art Blog
Instagram Reels screenshot

The Reels feature is the Instagram answer to Tiktok. Like its competitor, it allows you to share short, 15-second videos with your audience. Add sounds and effects if you like. You can also share the videos with a larger Instagram community through the Explore page. The difference between Reels and Stories is that Reels offers more editing tools. Reels also give you the ability to combine multiple videos with smooth transitions using the align mode. All Reels are video content, not pictures. Curious about the impact of using Reels for your marketing efforts, then read on. 

  • The NBA used Reels to achieve 22% higher engagement than their standard, informative posts or Stories.
  • Louis Vuitton reports all of its Reels to go Viral.
  • Red Bull France regularly receives 2.4M views.

If you want to improve your viewer engagement and brand awareness, create Reels including content your audience already values. 

Shops and Shopping Features

The Covid-19 pandemic affected many businesses, plunging their lucrative sales into oblivion. To address this problem, Instagram debuted Insta Shops. With this feature, your potential and existing customers can directly purchase products and services from your profile. Additionally, Instagram added many other tools compatible with Insta Shops like Shoppable Posts, Collections, and Live Shopping to create the seamless shopping experience you get on e-commerce sites. 

You can drive traffic directly to your website via the Product Detail Pages included in your shop or utilize Checkout customers can make an in-app purchase. The possibilities for creative and lucrative marketing are endless. Include this new feature in your Instagram marketing plan and increase your chances of making a sale. 

Mult-channel Marketing campaigns

Social Media Marketing Campaign Photo
Multi-channel Marketing Campaign Photo

While this is an article focusing on Instagram, adopting other compatible platforms will increase your ROI. Businesses that use this marketing strategy gain 91% customer retention. The brands that use multi-channel marketing, at least 50%, claim that it helps them achieve their financial goals. If your engagement on the social media platforms you use is strong, you can gain up to 6% more profit. Multi-channel marketing includes multi-devices as well. People are constantly switching devices throughout the day. Therefore they respond best to reliability. A recent study found that approximately 60% of millennial buyers expect brand consistency shopping on mobile, laptop, or tablet. While multi-channel marketing can seem like a complicated process, once you correctly set up your channels, you can begin to reap the benefits of an efficient, automated sales funnel. If you decide to use this as part of your marketing strategy, make sure you focus only on the platforms where your audience engagement is high enough to make your efforts worthwhile. 


Authenticity Portrait Photo For Abstract Reception Art Blog
Image by Michelle Raponi from Pixabay 

Fishing for vanity metrics to grow your Instagram following will never do. When you create your brand, express who you are and what is important to you. That is what authenticity is all about. Instagram followers crave authenticity, honesty, and integrity. Effectively delivering your unique brand message is one of the keys to helping you create a profitable and sustainable business. You can create relevant experiences with the online community you build. Real, genuine human connections make carefully curating content that moves your audience to action an enjoyable experience. So have fun with your brand and reap the rewards. Your followers need to relate to your struggle and feel connected before they buy. If you want to make those valuable connections, you have to put in the work. Sara Nicole Landry, a successful blogger who grew her audience from 70k to 1.7 million, suggests you dedicate at least 4 hours every day to community engagement. Commenting, replying to direct messages, responding to viewer posts, and engaging on other pages are all ways you can create stronger connections. Supporting others, she says, builds trust. People start to believe in you and your message. Sharing tips and tricks, style choices, or a new pet adoption can make it easier for your audience to relate to you. When your followers get value and meaning from your posts, they are more likely to share them with their followers. So put an extra effort into creating sharable content.


Instagram Microbranding Photo For Abstract Reception Art Blog
Image by Megan Rexazin from Pixabay

What is a microbrand? Microbrands are small businesses that operate only in a specific location or niche. While more established brands like Nordstrom and Target market to a broader audience, microbrands use direct-to-consumer marketing. They use social media ads and advertising on podcasts to build their audience. Experts in creating strategic, hyper-focused content and campaigns, microbrands excel at creating a dedicated, engaged following. Instead of selling to the masses with an overall generic voice, they use personalized marketing to speak directly to their audience. While their audience may be significantly smaller than established brands, they resonate with them by appealing to their concerns, hobbies, interests, and values. With this information in mind, you should focus your efforts on a local market instead of a large international one.


Instagram Nano Influencers Photo For Abstract Reception Art Blog
Image by expresswriters from Pixabay 

Nano influencers are influencers that focus on a niche market but only have around 5,000 followers. When you create your next marketing campaign, consider using their social media expertise. Their mini-communities are smaller yet more engaged than your average influencer or celebrity. Surprisingly, nano-influencers connected with at least 8.7 percent of their followers.

The Unpolished/Unfiltered Video

iPhone Video Photo for Abstract Reception Art Blog
Image by Pexels from Pixabay 

According to a study conducted by the Guardian, simple stories minus complicated filters and fancy editing get the most responses. The intense amount of time it takes to produce professional video content is a waste of time and effort. While Instagram Stories bring in more followers than standard picture posts, the staged look is out. Gen Z audiences have traded manufactured experiences with everyday relatable occurrences, often making unedited films straight from their phones. Now you can relax and stop over curating your page.

Value-Driven Content 

Audience Value Driven Content Photo For Abstract Reception Art Blog
Image by Free-Photos from Pixabay 

When it comes to planning your Instagram strategy, content reigns supreme. You need to create engaging content to help your business succeed. While there are plenty of new content marketing tools to help you do this, the last thing you need to worry about is overproduction. Audiences today respond more to unfiltered content instead of the slick, edited videos that were popular two years ago. Even though production is not as much of an issue, creating; eye-catching, meaningful content which tells a story should be a top goal. Instagram viewers have a keen sense of what content is authentic and what influencers stage. Your brand has to make sure you create with honesty and integrity. Fitness entrepreneur Haley Madigan includes quality, visually appealing posed and natural photos of herself in posts. She wants her audience to see her Instagram feed is more than the typical impossible-to-achieve fitness results. Which helps her better connect with her audience.

Marketing Using Memes

Ruffles Instagram Meme Screenshot For Abstract Reception Art Blog
Ruffles Instagram Marketing Meme Screenshot

If you spend any length of time on the internet or social media, you probably know what a meme is. Memes are an easy form of cultural expression present long before The Selfish Gene author, Richard Dawkins, coined the term in the 1970s. The first known meme showed up in a Pompeii ruin in 70 AD. Today, we use memes to give advice, tell a story, for entertainment, etc. Many types of businesses use memes effectively in their marketing. Brands like Bark Box, Apple, and Ruffles choose to target their customers with memes that appeal to their sense of humor. For instance, when Apple began selling AirPods, it used this widely shared meme created from a picture of a 17th-century painting of the queen knighting a subject.

Article Apple AirPods Meme Screenshot For Abstract Reception Art Blog
Apple AirPods Meme Screenshot

The popular tweet illustrates the new Airpod user introduction into the 21st century. As the demand for Airpods began to soar, they started to sell out in most stores. While not all marketing campaigns will experience this level of success, a strategically used meme can increase your target audience and sales. While memes are inexpensive, relatable, and encourage community engagement, you have to make sure the ones you use fit your brand voice. Sure, memes can be hilarious and timely, but marketers have to be careful. Using the wrong memes can offend or alienate your audience. A pro tip for using memes is to research your target audience. Get to know what is important to your community. What issues keep them up at night? When posting your meme, leave out a call to action(buy, like, or subscribe). 

Non-for-profit Marketing

Non-for-profit photo by RODNAE For Abstract Reception Art Blogs Marketing Article
Photo by RODNAE Productions from Pexels

With the demand for authenticity, fundraising has increased in popularity. A response to the financial devastation of the Covid-19 pandemic, the Instagram Social Fundraising feature allows users to create fundraisers for their favorite causes. When it came out in July 2020, Instagram and Facebook users raised an impressive $100 million in pandemic aid. Recent discussions about racial injustice fuel users to utilize social fundraising for activism as well. Including fundraising in your marketing efforts allows you to use your business to do good. You can share with your audience what issues are close to your heart. These days, Instagram users look for brands with a social conscience. So show your audience and the world you have a human side. Give back. 


Article Microblogging Photo For Abstract Reception Art Blog
Image by Arivle One from Pixabay

More and More influencers and brands are growing comfortable with sharing stories with their audience. Enter the trend of using Facebook, Instagram, and Twitter to create longer content. Stories help your audience to better engage with your content. By reading and commenting on your relatable microblogs, they feel more connected to your business. The new Instagram Guides feature makes it easy and fun to share long-form content with your audience. With Instagram Guides, you can create scrollable content in the form of slides. If you like sharing tips, tricks, and advice, then this feature is for you. While Instagram made this feature specifically for health and wellness supporters and professionals at the start of the pandemic, now, all users will have access to this invaluable feature. The flexible format allows you to provide guidance, create visual stories, and whatever moves you. For marketers, this also means you can share mini-blog posts with content at all stages of the buying process. 

In Conclusion

Keeping up with the latest Instagram marketing trends can seem like an intimidating process. You may not have time to use them all at once. However, employing a few of these tactics in your social media marketing strategy will increase your chances of connecting with your audience and generating new leads and sales. By breaking each marketing suggestion down into bite-sized, doable chunks, you can avoid indecision and begin to take action. So say yes to the new. 2022 could be your best year yet! Take charge of your future and dare to change the face of your business.

Meet The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing marketing strategies, SEO tips, and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

SEO Keyword Difficulty Illustration by Joseph Mucira For Abstract Reception Art Blog Keyword Article

7 Free SEO Keyword Research Tools

SEO vector for Abstract Art Blog
Image by Joseph Mucira from Pixabay 

Keyword research tools help you optimize your website for SEO, but sometimes, the most popular ones are expensive. Here’s a list of free options to help you and your team save money, increase your website traffic, and gain new customers.

Are they crazy?

Every SEO legend, guru, and outlier tells you that keyword research is a necessary ingredient for your website’s ranking and success.

You know you want to measure up to the big guys and win at keyword strategy. 

There’s only one problem:  

The fancy keyword research tools everybody recommends are too pricey for your small business on a ramen budget. 

So what’s an ambitious baby entrepreneur to do?

How will you ever help your business grow?

Don’t worry.

There are several tools out there you can use.

They’re free, but you have to put in the hard work.

Are you ready to increase your website traffic now?

Before we begin, lets’ answer a few basic questions about SEO keyword research:

What is a Search Engine? 

Keyword Research Google Search Engine Illustration for Abstract Art Blog Article On Keyword Tools
Abstract Art Blogs Search Engine illustration for Keyword Research Article

Image by Simon from Pixabay

Many of you are familiar with Yahoo, Google, and Bing.

These are typical examples of search engines.

A search engine is a web-based tool/software that helps you find what you’re looking for on the internet.

 It serves as a directory of information.

What is SEO? 

SEO illustration for Article On Keyword Research Tools

Image by Tumisu from Pixabay

SEO stands for Search Engine Optimization. 

It’s the method used to raise the amount and quality of traffic to your website or web pages from search engines. 

You need visitors to your website and web pages to grow your business.

However, only the right kind of visitors are looking to purchase your product or services.

 SEO helps you target your ideal customer through these components:

  •  keyword and competitor research
  •  carefully crafted content(articles created to help your potential customers decide to buy from you and not your competitors)
  • optimizing pages(placing the right keywords on your website so search engines can find and list your webpage)
  • social media marketing
  • building links
  • data and analysis 

What is a keyword?

SEO Keywords Photo for SEO Keyword Research Tools Article
Abstract Art Blogs Keywords Photo

Image by Wokandapix from Pixabay

Keywords are words the search engines read to deliver the information you need.

There are simple keywords (common words and phrases that describe your products or services) and long-tail keywords (specific groups of words that describe your product or service in more detail).

For example, if you want to search for party supplies, you can go to Google’s search page and type in party supplies in the search bar.

Party Supplies Google Search Screenshot For Abstract Reception Abstract Art Blog
Screenshot search for keyword party supplies

Then you click to the right of the phrase party supplies.

After that, you will notice a list of related words and phrases show up in the drop-down menu.

Google Search Screenshot For Party Supplies For Abstract Reception Abstract Art Blog
Screenshot Of Google Search For Party Supplies Showing Dropdown Window With Keyword Variations

 These are called keywords. 

When you press return or click the looking glass search icon, it takes you to a list of several websites related to party supplies.

The example keyword party supplies is a simple keyword that serves as a general description of your product or service. 

Party supplies for a baby shower is a long-tail keyword. 

Long-tail keywords target a specific audience searching for a particular type of product or service, in this case, party supplies for a baby shower. 

When you develop your SEO keyword strategy, you want to choose long-tail keywords with low keyword difficulty. 

This way, you’ll get plenty of traffic from that keyword, but you won’t have to compete with several other websites.

What is SEO keyword research?

Keyword Research Photo for Abstract Art Blog
Abstract Art Blogs Keyword Research Photo

Photo by fauxels from Pexels

Keyword research is the process of finding words or phrases related to your business to include on your website and web pages so that search engines can list your website.

Doing it the right way brings you website traffic without having to pay for ads.

Search engines list your website and web pages according to rank or position of importance.

 If you want your website to show up on the first page of a web search for party supplies, it has to rank for the keyword party supplies. 

Unfortunately, the keyword party supplies is a high-competition keyword. 

High-competition keywords are difficult to rank for and have a high search volume(a large number of searches). 

While these words have the potential to bring in plenty of traffic, adding these keywords to your website is not enough to rank high on a search engine’s list for that keyword. 

You’ll need to use additional SEO methods like link building and on-page optimization to help your website and web pages show up in the first few pages of a targeted web search.

If you want people to find your business and buy, you need the best keywords that describe your business and low competition high-traffic keywords. 

These keywords still bring a generous amount of traffic to your website and pages. 

You don’t have to use as many SEO methods like links to reputable websites within your niche or industry to rank higher on a search engine list for them. 

Excellent keyword research strategy aims for the ability to rank for both high-competition and low-competition keywords.

It takes time and effort, but it’s achievable for small, medium-sized, and large established companies.

Why knowing about and applying it is a necessary part of your online businesses’ marketing success?

Marketing Business Success Photo For Abstract Reception Abstract Art Blog
Abstract Reception Art Blogs Online Business Success Photo

When you master SEO keyword research, your website will have a better chance of being found by potential customers who need your products or services.

 That means you reach a larger group of people who are willing to buy from you. 

Not only does this increase your business, but it also ensures that people see you as an industry or niche expert. 

Who doesn’t want that?

Now here’s the part where you can save money!

Since the software to create SEO success can often take a large chunk of your budget, it’s crucial to research which tools are the most affordable.

When you’re just getting started, every dollar you invest in your business counts.

 You can’t afford to waste money. 

 It’s time to implement key strategies that’ll help you reach your entrepreneurial goals. 

Here are some of the best free SEO keyword software tools to help you grow your business.

1. Ubersuggest  

What it is:

SEO expert Neil Patel recently bought Ubersuggest and added this all-in-one keyword tool software to his website.

What it does:

You can use this innovative tool to discover high-competition and low-competition keywords with a large number of searches. 

It also allows you to perform a domain overview and get a sneak peek into your competitions’ SEO, content marketing, and social media plan.

Ubbersuggest shows you timely information on search volume, difficulty, and monthly popularity.

The free keyword tool offers an incredible number of keywords and long-tail keyword phrases that your competitors use. 

Its detailed analytics help you gain valuable information about what is working for other businesses in your niche.

It also allows you to perform a domain overview and get a sneak peek into your competitions’ SEO, content marketing, and social media plan.

Easily make Cost-Per-Click, Search Volume, SEO difficulty, and Paid difficulty comparisons.

The keyword ideas page gives you suggestions on related keywords and long-tail keywords that you will use to rank higher in a Google search.

How to use it:

When you land on Ubbersuggest’s home page, you’ll notice a keyword search box with a box to the right for selecting the country and language of your search.

Type a keyword into the search box and press return. You instantly arrive at the keyword analyzer overview page. 

Ubersuggest Keyword Analyzer Page Screenshot for Abstract Reception Abstract Art Blog
Screenshot Of Ubersuggest Keyword Analyzer Page

This page gives you valuable stats like the keywords search volume, SEO difficulty, paid difficulty, and Cost-Per-Click(how much you pay per click if you want to use Google to place an ad for that word).

The example keyword party supplies I used has a high search volume of 74,000 a month. 

That’s 74,000 people a month that search for this exact keyword.

It’s important to understand search volume because the number of searches a keyword has per month determines how many people search for that topic. 

The perfect keywords for your business should have a moderate amount of searches.

The SEO difficulty score is 62.

That’s still high enough to consider it a high-competition keyword.

If a keyword has too few searches, it won’t generate enough traffic to be of any value. If it has a vast number of searches, your website won’t rank for that keyword.

The paid difficulty, how much competition a keyword has in a paid search, is 100. 

If a keyword has several searches, many businesses are bidding on it, which increases the competition for site ranking.

And the cost-per-click, the average cost you would pay Google for an ad, is 1.04.

If you want potential customers to see your new ad in a Google search, you’ll have to pay a higher cost for advertising for high-competition keywords.

Since the example keyword “party supplies” has a high search volume, it’s considered competitive and more valuable.  

When you look at these results, you instantly know it’ll take significant work to rank for this keyword.

As you scroll down the keyword overview page, you’ll see a chart titled Search Volume.

Ubersuggest Search Volume Chart Screenshot For Abstract Reception Abstract Art Blog
Screenshot Of Ubersuggest Search Volume chart

Ubersuggest measures search volume by Mobile Volume and Desktop Volume over a period of months and years.

Mobile Volume reveals how many people search for your keyword using a mobile device. 

Desktop Volume shows how many people search for your keyword using a desktop computer.

To access this keyword data, you have to sign up for the 7-day free trial.

With the 7-day free trial, you can also discover how many clicks are in SEO results and the age range of the people searching for your keyword.

Next, there’s a Keyword Ideas table with a list of keyword phrases that include the keyword you’re analyzing.

Keyword Ideas Table Screenshot For Abstract Reception Abstract Art Blog
Ubsersuggest Keyword Ideas Table Screenshot

At the top of the table, there are five categories, Suggestions, Related, Questions, Prepositions, and Comparisons.

This handy table also includes search volume metrics, cost-per-click, paid difficulty, and SEO difficulty.

Click on the Suggestions category tab at the top of the table. You’ll see a list of keyword phrases that also contain your keyword.

In our example below, there are several phrases provided that contain the keyword party supplies.

There’s a small orange arrow icon parked next to each keyword phrase.

Keyword Ideas Table Click Arrow Example Screenshot For Abstract Reception Art Blogp
Keyword Ideas Table Click Arrow Example Screenshot

Click one of these arrows, and it sends you to a page with a Keyword Ideas table containing your original keyword and the keyword phrase you’ve selected.

Screenshot of Ubersuggests Keyword Ideas Table Suggestions Section for Abstract Reception Art Blog
Keyword Ideas Table Suggestions Section Example Screenshot

Each keyword comes with an orange Search Results button. When you click it, the table expands, revealing more keyword phrase suggestions.

Keyword Ideas Table Expansion Keyword Variations Screenshot For Abstract Reception Abstract Art Blog
Screenshot Of Keyword Ideas Table Keyword Variations

The Related category shows you all of the keyword suggestions directly related to your original keyword.

Ubersuggest Keyword Ideas Table Related Section Screenshot For Abstract Reception Art Blog
Screenshot of Ubersuggests Keyword Ideas Table Related Section

Because people also search for information, products, and services using questions, Ubbersuggest has included a Questions category in its Keyword Ideas table.

Ubersuggest Keyword Ideas Table Questions Section For Abstract Reception Abstract Art Blog
Screenshot Of Ubersuggest Keyword Ideas Table Questions Section

Check out this category, and you’ll see a large number of questions that contain the keyword you’re analyzing.

The Prepositions category provides a series of search terms using your keyword in the form of prepositions. 

Ubersuggest Keyword Idea Table Preposition Section Photo For Abstract Reception Abstract Art Blog
Screenshot of Keyword Idea Table Prepositions Section

Finally, the Comparisons category effortlessly reveals all the popular searches people make comparing your products and services with other related products and services.

Ubersuggest Keyword Ideas Comparison Section Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Comparison Section Screenshot

Wow! Already you’ve got the power to uncover unlimited keyword possibilities that could help you win the game of SEO.

Let’s continue.

The new Keywords List feature allows you to save the keywords you research so you can use them again whenever you like. Easily organize, combine, and add to your keyword lists.

Keyword Lists Feature Screenshot For Abstract Reception Art Blog
Ubersuggest Keyword Lists Feature Screenshot

To preserve your keyword research, just hit the blue button and register for free.

If you thought the Keyword Ideas section was helpful, the Content Ideas section should impress you. 

Content Ideas Section Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Content Ideas Section Screenshot

The keyword data divides into five measurement sections, Page Title URL, EST(Estimated Monthly Visits), Backlinks, Facebook shares, and Pinterest shares.

This easy-to-read table provides a list of popular content across the internet and social media sites containing your specific keyword.

From carefully studying the table, you can see which content gets the most engagement and backlinks.

Now, you have insight into the exact types of content people want to read.

If we stopped there, we wouldn’t realize the full impact this knowledge could have on your business.

But we won’t, because this table has more surprises in store.

Now, let’s take a look at the content ideas.

Content Ideas Section Article Selection screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Content Ideas Section Article Selection Screenshot

Select one of the articles mentioned on the Content Ideas list. You’ll notice beside it, under the “Est. Visits” section, is an orange and white Keywords button.  

Clicking it will take you to a page that gives you additional insight into what makes this article SEO gold.

Content Ideas Section Established Visits Keywords Screenshot For Abstract Reception Abstract Art Blog
Ubersuggests Content Ideas Section Established Visits Keywords Screenshot

For instance, if you select the first article for my example keyword, party supplies, you’ll notice that the article has 22 verified visits. 

When you check the detailed table below, you’ll see that the article ranks for specific keywords.

The table reveals measurements like Volume, Position, and SEO Difficulty, which are crucial to understanding the keyword strategy that helped the article gain visits.

To discover the backlinks that improved this article’s rank, click the bright orange Links button.

Content Ideas Article Backlinks Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Content Ideas Article Backlinks Screenshot

Backlinks generate traffic for a page. The more quality backlinks a page has, the more traffic it acquires.

The table below shows a series of measurements: Source Page Title URL, Page Authority, Domain Authority, Anchor Text, First Seen, and Last Seen for each of the backlinks to the article.

If you’re confused about what each of these measurements means, run your cursor over the grey question mark icon to see its definition.

Moving on to the Competitive Analysis Section, we see it divides into five features: Traffic Overview, Keywords by Traffic, Top Pages by Traffic, and Similar websites.

The Traffic Overview feature allows you to spy on your competition.

Traffic Overview Feature Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Traffic Overview Feature Screenshot

Enter your competitors’ domain in the search box provided and the language and country of your search.

After you click the orange Search button, it takes you to a page where you can study your competitors’ exact SEO strategy. 

Traffic Overview Table Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest Traffic Overview Table Screenshot

Before you can access the page, you’ll have to show you’re not a bot.

As you can see, the example competitor website, Party City, has an incredible SEO score.

It ranks for a whopping 2,333,182 organic keywords!

Party City’s organic monthly traffic is 2,543,735. 

That’s quite a large number of people that visit this website each month!

Below these figures, you’ll notice that Ubbersuggest includes the Traffic and SEO Keyword Ranking graphs.

SEO Traffic Overview Graph Screenshot For Abstract Reception Abstract Art Blog
Traffic Overview Graph Screenshot
Keywords Ranking Graph Screenshot For Abstract Reception Art Blog
Blogs Keywords Ranking Graph Screenshot

They provide an easy-to-read visual format for the SEO website information in the Traffic Overview. 

Scroll down further, and the Top SEO Pages table will pop up.

Ubersuggest Top SEO Pages Table screenshot For Abstract Reception Abstract Art Blog
Top SEO Pages Table Screenshot

This table shows the pages that bring the most traffic to your competitors’ websites.

 The table organizes the top pages by country.

You can view the SEO URL for each page, the number of established visits, backlinks, and the number of Facebook and Pinterest Shares.

Click the orange and white button at the bottom of the table labeled View The Pages That Drive Traffic To This Domain.

Select one of the articles included in the tables list and click on the View All button under Est. Visits.

Screenshot Of Top Pages By Traffic Page Selection For Abstract Reception Abstract Art Blog
Top Pages By Traffic Page Selection Screenshot

Now you can view all the keywords from the top page that brought the most traffic to that page.

Ubersuggests' Top Pages by Traffic Keyword Selection Screenshot For Abstract Reception Art Blog
Top Pages by Traffic Keyword Selection Screenshot

You can see insightful measurements for each keyword, like keyword search volume, page position in Google ranking, the number of established visits, cost-per-click, paid difficulty, and SEO difficulty.

In addition, you can view all the backlinks for each top page by clicking the View All Button for each page under the Backlinks category.

Ubersuggest SEO Top Pages by Traffic Page Selection Backlinks Screenshot For Abstract Reception Abstract Art Blog
Top Pages by Traffic Page Selection Backlinks Screenshot

Each page will have a Backlinks table with Source Page Title URL, Domain Authority, Page Authority, Anchor Text, First Seen, and Last Seen categories.

Now, let’s visit Ubbersuggests’ new Similar Websites feature.

At the top of the page, you’ll notice the Competing Domains section. It shows you a list of websites that rank for similar keywords your competition uses to bring traffic to their site.

Ubersuggests' Similar Websites Competing Domains Section Screenshot For Abstract Reception Abstract Art Blog
Competing Domains Section Screenshot

Here you can view categories like Competitor Domain, Common Keywords, Keywords Gap, Estimated Traffic, and Backlinks.

Similar Websites Competing Domains List Table Screenshot For Abstract Reception Abstract Art Blog
Similar Websites Competing Domains LIst Table screenshot

Select a competitor domain from the list table.

Then click the View All button under the Common Keywords category.

Ubersuggests' Common Keywords Category Screenshot For Abstract Reception Art Blog
Common Keywords Category Screenshot

A drop-down window emerges, showing you a list of keywords similar to keywords the competitor website you’re analyzing is currently using to increase traffic.

You can easily view all the data like search volume, position, established visits, cost-per-click, paid difficulty, and SEO difficulty for each keyword traffic generating keyword on the site.

Moving on, we’ll reveal what Ubbersuggest’s SEO Explorer section has to offer.

This page allows you to perform an SEO website audit on your competitions’ website and your own.

The SEO Analyzer provides key measurements like On-Page SEO Score, Organic Monthly Traffic, Organic Keywords, and Backlinks to rate your website’s overall performance.

Ubersuggest SEO Analyzer Section Screenshot For Abstract Reception Abstract Art Blog
SEO Analyzer Section Screenshot

The report gives you additional insight into what you need to correct to achieve your SEO potential.

There are four main categories in the report that you need to consider.

The Health Check category contains general diagnostic data.

SEO Analyzer Health Check Screenshot For Abstract Reception Abstract Art Blog
Ubersuggest SEO Analyzer Health Check Screenshot

It reveals the number of pages crawled, broken links, and blocked pages. 

The Critical Errors category uncovers the issues that are affecting your SEO the most. To correct these errors, you’ll need to consult a professional.

The Warnings category exposes errors that are not critical, but they still affect your SEO health. Fortunately, these are not as technical. So you can easily adjust them.

The Recommendations category shows you issues that don’t affect your website as much, but you still need to address them.

Click the View All button under each category. Now, you can identify the issues and how to fix them.

Let’s scroll down to the Site Speed section.

Ubersuggest SEO Analyzer Site Speed Screenshot For Abstract Reception Art Blog
SEO Analyzer Site Speed Section Screenshot

Site speed impacts your overall SEO performance.

If your site takes too long to load, you’ll lose potential customers.

This section gives you a breakdown of your mobile and desktop loading times.

Below is the Top SEO Issues section.

Ubersuggests' Top SEO Issues Screenshot For Abstract Reception Abstract Art Blog
Blogs Top SEO Issues Section Screenshot

The Top SEO issues section provides a table with a checklist of areas where your site needs improvement. Ubbersuggest uses a simple ranking system to help you determine issue difficulty and site impact.

The table conveniently divides into three categories: SEO Issues Discovered, Difficulty, and SEO Impact.

The last feature on our list is the Backlinks feature.

SEO Backlinks Feature Screenshot For Abstract Reception Art Blog
Blogs Backlinks Feature Screenshot

Backlinks are links from other websites to yours.

In this feature, you’ll notice a series of measurements at the top of the page.

Domain Authority, Backlinks, Referring Domains, and Organic Monthly Traffic categories indicate your general website performance.

The Backlinks Over Time section charts the number of backlinks and referring domains over time.

Ubersuggests' Backlinks Over Time Screenshot For Abstract Reception Art Blog
Backlinks Over Time Section Screenshot

Below this section is the New & Lost Backlinks chart.

Ubersuggests' New And Lost Backlinks Section Chart Screenshot For Abstract Reception Abstract Art Blog
New And Lost Backlinks Chart Screenshot

This chart shows a visual representation of new backlinks the site gained and lost over time.

Next, we come upon the Referring Domains By Domain Authority.

Ubersuggests' Referring Domains By Domain Authority Section Chart Screenshot for Abstract Reception Abstract Art Blog
Referring Domains By Domain Authority Chart Screenshot

Run your cursor over each section of the orange bar chart. When you do, it shows you the domain score of your backlinks.

The table to the right shows you the number of backlinks for each page and its’ anchor text distribution.

Anchor text has a variation of a keyword on a page it’s linked to it.

For example, an article on party supply ideas linking to a page that has to do with party supplies.

Next, we move on to the Backlinks Table.

Ubersuggest Backlinks Table Screenshot For Abstract Reception Art Blog
Backlinks Table Screenshot

The Backlinks Table consists of six helpful measurements: Source Page Title & Url/Target Page, Domain Authority, Page Authority, Anchor Text, First Seen and Last Seen. Here you can determine the overall quality of the backlinks that bring in the most traffic.

Finally, we arrive at Ubersuggests’ new Backlinks Opportunity feature.

Ubersuggest Backlinks Opportunity Feature Page Screenshot For Abstract Reception Art Blog
Backlinks Opportunity Feature Screenshot

This handy report allows you to compare the backlinks of your website with your competitors.

When you can easily see which websites link to the competitors that haven’t linked to you, you can create a targeted link-building strategy to fill in the gaps.

To begin, enter your exact domain and your competitors’ domains into the boxes provided.

Ubersuggest will prompt you to enter more than one competitor domain for your backlink comparison.

Backlinks Opportunity Entry Form Screenshot For Abstract Reception Art Blog
Backlinks Opportunity Page Entry Form Screenshot

Before you click the orange search button, you’ll want to indicate the type of domains you’re comparing.

Here, I’ve compared Etsy and Target with the popular Party City website.

After searching, you arrive at the Backlinks Opportunity Table.

Abstract Reception Art Blogs Screenshot of Backlinks Opportunity Table
Backlinks Opportunity Table Screenshot

Above the table, there are two sections: Referring Domain and Backlink.

The table consists of three categories: Referring Domain, Domain Authority, and Competitors Links.

Referring Domain category shows you the domains of the websites that link to your competitors.

Click the orange and white Top Backlink button next to one of the domains.

Top Backlinks Dropdown Window Screenshot For Abstract Reception Art Blog
Backlinks Opportunity Table Top Backlinks Dropdown Window Screenshot

A drop-down window will show you the exact backlink URL which connects to each competitor.

Domain Authority reveals the ranking on a scale of 1 to 100 how high those domains rank in search engines like Google.

Competitors It Links To displays the competitors that have a backlink from a specific domain.

Click The Backlinks Section Above The Backlinks Opportunity Table.

Backlink Opportunity Backlink Section Screenshot For Abstract Reception Art Blog
Backlink Opportunity Table Backlink Section Screenshot

The results let you view which backlinks your competitors share and which ones are specific to only one competitor.

Now you know which backlinks you’ll want to acquire as well.

This explanation completes the free version of Ubersuggest. 

You get three searches per day. 

If you wish to do more, you can pay as little as 29.00 dollars for an individual plan.

Why you should try it:

You’ll uncover organic keyword phrases your competitors’ pages rank for as well as those most searched on favorite social media sites.

It helps you build valuable SEO backlinks by viewing content people in your industry need.

You can improve your content strategy by viewing important information on the best content for each relevant keyword related to your niche.

Ubbersugests’ SEO pages report assists you in writing great content that engages your customers and keeps them coming back for more. 

It gives you the ability to learn from your competitors’ strategies and improve your own for that extra competitive edge.

2. KTD Keyword Tool Dominator 

What it is:

KTD is an expert keyword tool that helps you discover the most popular keywords on Amazon, Bing search, eBay, Etsy, Google, Walmart, and YouTube.

What it does:

Besides being user-friendly, the keyword dominator tool offers several real-life keyword suggestions based on user searches.

Its 1 to 10 ranking system makes it easy to see which words have the most competition.

How to use it:

Go ahead and click on the keyword tool for Google to try it for free.

Keyword Tool Page Screenshot For Abstract Reception Art Blog
Keyword Tool Dominator Keyword Tool Page Screenshot

Once you land on the Google keyword tool page, enter your keyword into the search box.

Keyword Dominator Google Keyword Software Screenshot For Abstract Reception Art Blog
Keyword Tool Dominator Google Keyword Tool Screenshot

Instead of using the keyword party supplies, let’s use a more descriptive long-tail keyword, party supplies for a baby shower.

After you have done that, click the country and language whose results you want to see.

For this example, I used the United States as the country and English as the language.

Now press enter or click on the green and white magnifying glass icon to the right of your screen. 

You should see the results of your search immediately.

Google Keyword Tool List Table Screenshot for Abstract Reception Abstract Art Blog
Keyword Tool Dominator Google Keyword Tool List Table Screenshot

Many keyword suggestions will show up on the results chart located below the search bar. 

The list table below divides into four categories: Keyword, Source, Country, Top 10, and Rank.

Click the Top 10 category to view the results available.

Google Keyword List Top 10 Category Screenshot for Abstract Reception Art Blog
Keyword Tool Dominator Google Keyword List Top 10 Category Screenshot

*To view the entire list of keywords, click to the right of a keyword on the list. Then, use the up and down arrows on your keyboard or scroll down with your phone or tablet.

Click the keyword Rank Category to display the lowest competition keywords on the list first.

Keyword Tool Dominator Google Keyword Tool List Rank Screenshot
Google Keyword Tool List Rank Category Screenshot

Now you can decide which medium competition words you can use for your website or web pages.

Generally, a ranking of 4 to 7.3 would be the most beneficial, especially if you lack the right amount of backlinks or don’t initially have the budget to pay for a well-placed Google ad.

KTD gives you the ability to select the keywords you want to use for your SEO strategy.

It selects all the keyword boxes next to the keyword list by default.

Deselect the keywords you don’t want by clicking on the checked boxes.

Once you finish, you can download the entire keyword suggestion list or your selected group of keywords.

 The free version gives you two searches per day. 

If you find these tools are helpful for your keyword strategy across a variety of search engines and you’re interested in the paid version, head on over to their pricing page.

You can buy the tools separately or save 55% when you bundle.

Why you should try it:

Get ahead of your competition by spotting trending keywords and using them for your keyword strategy before anyone else does.

When you use the separate keyword tools, you’ll see which keywords you’ll need to rank higher in searches on those platforms or search engines.

3. Wordtracker 

What it is:

Touted as the best keyword tool alternative to Keyword Planner, Word Tracker helps you identify high-performance keywords.

What it does:

You can conduct in-depth market research, gain valuable PPS(Pay-Per-Click) and SEO insights, and view your competitions’ keyword strategy. 

Unlike other software on the market, its design is perfect for SEO and keyword research instead of ads.

How to use it:

Visit Wordtrackers’ home page and enter your keyword into the search box.

Click the bright red Search button.

In this instance, I’ll use the long-tail keyword, party supplies for a baby shower, as I did in the previous example.  

When you land on the results page, you’ll see 50 keyword suggestions.

Wordtracker Keyword Tool list screenshot for Abstract Reception Art Blog
Wordtracker Keyword list screenshot

If you click on the red and white gear icon on the right side of the page, you’ll notice a drop-down menu where you filter your keyword search by selecting the Broad or Exact only method.

Wordtracker Keyword List Gear Icon Screenshot for Abstract Reception Art Blog
Wordtracker Keyword List Gear Icon Dropdown Window Example Screenshot

Check out the eye icon on the left side of the page next to the PPC and SEO buttons.

Wordtracker Keyword Tool Eye Icon Example Screenshot for Abstract Reception Abstract Art Blog
Wordtracker Keyword Tool Eye Icon Screenshot

Click on it. Now, you’ll see a drop-down menu with the columns titled Volume, Comp., IAAT, KEI, PPC Comp., CPC, and Intent.

Only the Volume, Comp., and IAAT is available to view using the free version.

If you wish to view keyword results for a PPC(pay-per-click) ad, click on the PPC button.

To see keyword results for SEO, click the SEO button.

Wordtracker Keyword List SEO Section Screenshot for Abstract Reception Abstract Art Blog
Keyword List SEO Section Screenshot

Uncover Pay-per-Click keyword suggestions by clicking the PPC button.

Keyword Tool List PPC Section Screenshot for Abstract Reception Art Blog
Wordtracker Keyword Tool List PPC Section Screenshot

You can save your keyword results by clicking the Save or Export button when you sign up for the 7-day free trial.

After this grace period, Wordtracker is $27.00.

You get 11 free searches per day.

Why you should try it:

It helps you decide which set of keywords will help you generate the most traffic to your website.

In addition to organic SEO(SEO without paying for ads), you can find the best valuable and affordable keywords to use for your ad campaigns.

4.  Keyword Tool

What it is:

It’s an innovative keyword research tool that helps you find great keywords for your website, social media platforms, e-commerce platforms, and more using Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter Autocomplete. 

What it does:

You can sort your keyword searches by country and language, ascending or descending order.

Check search volume, Cost-Per-Click, and the number of advertisers bidding on each keyword).

If you want to know about your potential customers’ most frequently asked questions, use the Questions filter.

With the handy Prepositions filter, you can discover the best long-tail keywords and phrases to use for your niche or industry.

How to use it:

To use Keyword Tool, go to the home page, type your keyword in the search box.

Before you press enter, make sure you select the country, search engine, or social media platform above.

When you arrive at the keyword results page, you can view keyword suggestions, questions, and prepositions depending on which button you click.

Keyword Tool Keyword Results List Screenshot For Abstract Reception Art Blog
Keyword Tool Results Page List Screenshot

You can also sort your keyword results by ascending or descending order.

Just click the “Sort By” window located to the right of the page.

Keyword Tool Keyword List Page Sort By Window Screenshot For Abstract Reception Art Blog
Keyword Tool Results Sort By Window Screenshot

A drop-down menu appears, and you can make your preferred selection.

If you want to view additional information like search volume, trend, CPC, and competition, you’ll have to opt for the free trial.

To unlock more features, purchase one of 3 Keyword Tool Pro plans here.

Why you should try it:

You can dominate the competition by coming up with effective keyword strategies for multiple platforms.

It gives you the means to uncover which keywords different countries and regions use to search for your products and services.

Your social media marketing campaigns will benefit from determining which keywords or phrases your potential customers use on major social media channels like YouTube and Instagram.

 5. Ahrefs Keyword Generator

What it is:

Ahrefs created a powerful keyword tool that can fetch thousands of keywords at warp speed for Google, Bing, YouTube, and Amazon.

What it does:

You can enter up to ten keywords or phrases and choose from a selection of six keyword reports.

It allows you to compare local, global, and monthly search volumes.

Ahrefs shows you the keyword difficulty and the number of backlinks you’ll need to rank for each keyword suggestion.

Sort parent topic groups of long-tail keywords using Ahref’s detailed metrics to discover long-tail keyword variations and subtopics.

How to use it:

To test this powerful software, head on over to Ahrefs’ home page.

Ahrefs Keyword Home Page Screenshot For Abstract Reception Art Blog
Ahrefs Keyword Tool Home Page Screenshot

Enter your keyword in the blue search box provided and select the country where you want to search.

Make sure you’ve indicated which search engine you want to research.

Then press return or click the orange button that’s labeled find keywords.

After you’ve passed the I’m not a robot Captcha test, the results for your keyword will appear below.

ahrefs Keyword Ideas Screenshot For Abstract Reception Art Blog
ahrefs Keyword Tool Keyword Ideas Screenshot

In my example using party supplies, you will notice that there are 100 results or keyword ideas.

Ahrefs chooses to order these keyword ideas by Phrase match and Question categories at the top of the keyword results table.

The table below has three measurements, KD(keyword difficulty), Volume(search volume), and Updated(When they check the search engine for results).

As you can see, Minecraft, Roblox, Fortnite, and Tiktok party supplies are all low-competition keywords with relatively high search volumes.

If you want access to even more keyword ideas, you can take advantage of Ahrefs 7-day trial for $7.00. 

Ahrefs has four unique pricing plans you can check out here.

Why you should try it:

You can evaluate the highest-ranking pages of your competition and study them to create high-converting content.

In a short amount of time, you’ll develop an understanding of what you need to do to make the first page of an SEO search for your topic.

Its’ effective database will help you create your best keyword strategy.

With the ability to use up to 9 search engines, you can always find great keyword ideas.

6.  Answer The Public 

What it is:

It’s a unique keyword research tool that uses circular charts(search clouds) with real search questions potential customers use to find products and services.

What it does:

This impressive tool helps you to understand the minds of your customers.

It gives you a window into their thoughts by revealing the exact search terms they use.

Answer The Publics’ unique software collects autocomplete data from various search engines.

Then it offers helpful suggestions on popular keyword phrases and questions people are asking about your keyword.

How to use it:

To get started, visit the home page. 

Enter your keyword into the search box.

Indicate the country below where you want to search. 

You may also select the language of the country of origin.

Now press enter or click the bright yellow-orange Search button.

The top of the page will show the number of results for your keyword with the searches beneath it.

Answer The Public Keyword Page Screenshot For Abstract Reception Art Blog
Answer The Public Search Listening Keyword Results Page Screenshot

Next to this, on the right side, you’ll see five sections, Questions, Prepositions, Comparisons, and Alphabeticals.

Scroll down to the Questions section. 

Answer The Public Keyword Questions Section Screenshot For Abstract Reception Art Blog
Abstract Reception Art Blogs Answer The Public Keyword Tool Questions Section Screenshot

You’ll observe a wheel-shaped, web-like chart with many long-tail keyword variations written in the form of questions. 

Answer The Public Results Page Questions Section Screenshot for Abstract Reception Art Blog
Answer The Public Questions Section Wheel Chart Screenshot

The top of the chart has two categories on the left, Visualization(Visual Charts) and Data.

At the center of this chart, you’ll notice your seed keyword. 

*Answer The Public refers to keywords as seed keywords because these are the simple words or phrases you’ll use to generate results.

It’s connected to web-like grey branches with words like where, when, and why.

These words connect to questions people use when searching for your keyword.

Each of the search suggestions has a green dot of a varying value connected to it.

These green gradient dots rank search suggestions according to the level of importance. 

A dark green dot indicates the search suggestion is at the top of Google suggestions.

A lighter green dot reveals that the search suggestion is further down on Googles’ list.

Click on any of the search suggestions, and it will automatically take you to a Google search page for that long-tail keyword question/phrase.

This page will show all the content associated with it.

Because you can perform the search in a new window, you can return to your report with a simple click on the search tab.

Scroll down to the Preposition section.

Answer The Public Keyword Tool Preposition Section Screenshot For Abstract Reception Art Blog
Answer The Public Preposition Section Screenshot

This section contains another wheel chart with phrases related to your seed keyword(ex. party supplies).

Answer The Public Prepositions Keyword Chart Screenshot For Abstract Reception Art Blog
Answer The Public Prepositions Wheel Chart Screenshot

These search phrases begin with the words near, can, for, and so on.

Both of these examples show you long-tail keyword groupings sorted by a common root word frequently used in actual web searches.

As you move further down the page, you’ll come to the Comparisons section. 

Answer The Public Keyword Search Listening Tool Comparisons Section Screenshot For Abstract Reception Art Blog
Answer The Public Keyword Tool Comparisons Section Screenshot

This chart uses words like vs. and or to compare your keyword with related items in a search.

Answer The Public Search Listening Tool Comparisons Keyword Wheel Chart Screenshot For Abstract Reception Art Blog
Answer The Public Search Listening Tool Comparisons Keyword Wheel Chart Screenshot

After the Comparisons section, you’ll come to Alphabeticals.

Answer The Public Keyword Tool Alphabeticals Section Screenshot for Abstract Reception Art Blog
Alphabeticals Section Screenshot

There are 204 alphabeticals, for my example, seed keyword party supplies.

This section contains a series of white cards with long-tail keyword groupings Answer The Public organizes in alphabetical order.

If you click the “Image” button on the right side of one of the boxes, you get a small visual chart of the same information.

Use these for SEO keywords, ads, content ideas, and more.

Further down the page, you can view the top related searches for your seed keyword.

Answer The Public Keyword Search Listening Tool Related Searches Section Screenshot for Abstract Reception Art Blog
Related Searches Screenshot

After you finish with your keyword analysis, click the “Download CSV” button in the upper-right part of your screen and save your keyword list.

To compare more keyword data and uncover additional insights, you can always move up to Answer The Publics’ Pro Plan.

Why you should try it:

With its precious goldmine of data, you can create content, products, and services your ideal customers want.

It enables you to discover additional complementary products you can sell to expand your business. 

You’ll gain valuable insight into how your potential customers search in real-time, what words they use, their pain points, and preferences.

You can apply its provided information to write engaging articles that increase your website traffic, bring in new sales, or reach another audience.

7.  Keyword Surfer

What it is:

Keyword Surfer is a free Chrome extension keyword tool that helps you see the number of people searching for a specific keyword in Google search results.

What it does:

When you enter a root keyword or phrase, you’ll uncover up-to-date information on search volumes, related keyword suggestions, and on-page data.

It will even help you determine how difficult it is to rank for them and plan your best keyword strategy, content, and more.

How to use it:

To take advantage of Keyword Surfers’ free tool, do a Google search for it.

Go to the chrome web store page for the Keyword Surfer extensions.

Keyword Surfer Keyword Tool Chrome Extension Screenshot for Abstract Reception Abstract Art Blog
Keyword Surfer Chrome Extension Screenshot

Click the blue Add to Chrome button on the right side of the page.

A white box will show up in the middle of the screen telling you to add Keyword Surfer.

Click the add extension box to apply it to your Chrome Browser.

To get the extension on all your computers, click turn on sync.

Keyword Surfer Turn On Sync Screenshot for Abstract Reception Art Blog
Keyword Surfer Turn On Sync Window screenshot

Go to the Google search page, type in your keyword, and press enter.

Google Screenshot for Abstract Reception Art Blog
Google Search Page Screenshot

When you land on the results page for the keyword(ex. party supplies), you’ll notice two figures on the right-hand side of the search box at the top of the page.

Google Keyword Main Results Page Screenshot for Abstract Reception Art Blog
Google Keyword Results Page Screenshot

Run your cursor over the flag icon. 

Keyword Surfer Flag Icon Screenshot for Abstract Reception Art Blog
Keyword Surfer Flag Icon Screenshot

It represents the estimated search volume associated with your keyword.

Next, run your cursor over the grey dollar icon.

Keyword Surfer Chrome Grey Dollar Icon Screenshot for Abstract Reception Art Blog
Keyword Surfer Grey Dollar Icon Screenshot

It represents the cost-per-click for Google ad campaigns.

The blue and orange microphone icon helps you perform a voice search.

Keyword Surfer Keyword Tool Microphone Icon Screenshot for Abstract Reception Art Blog
Keyword Surfer Microphone Icon Screenshot

All you have to do is click on it, and a white drop-down window will appear telling you that Google wants to use your microphone to perform the function.

Keyword Surfer Keyword Tool Microphone Drop-down Screenshot for Abstract Reception Art Blog
Keyword Surfer Microphone Drop-down Screenshot

If you wish to use it, select the Allow button.

Click on Keyword Surfers’ Create Content Editor located on the right side of the search page.

Keyword Surfer Chrome Tool Content Editor Screenshot for Abstract Reception Art Blog
Keyword Surfer Chrome Extension Content Editor Screenshot

You can use your keyword to determine which related keywords you need to use in your content to rank high in Google’s search engine.

To unlock this feature, you can start a 7-day trial for as little as $1.

Keyword Surfer also has a handy clipboard with loads of keyword ideas categorized by similarity(how similar a word is to your keyword) and search volume(number of searches).

Keyword Surfer Chrome Clipboard Screenshot For Abstract Reception Art Blog
Keyword Surfer Chrome Extension Clipboard Screenshot

When you click on one of the keyword ideas, you land on a search page with content related to that keyword.

The Correlation charts below the clipboard feature divide into three sections, Traffic, Words, and Keywords.

Keywords Surfer Keyword Tool Correlations Chart Screenshot for Abstract Reception Art Blog
Keywords Surfer Correlations Keyword Chart Screenshot

Click the “Traffic section” illustrated by a looking glass icon.

When you run your cursor over the purple chart results, you’ll discover the amount of website traffic top websites receive for your keyword.

Click the “Words section” illustrated by a book icon. 

When you run your cursor over the purple chart results, you’ll see the word count for your competitors’ pages.

Click the “Keywords section” illustrated by the key icon.

When you run your cursor over the purple chart results, you’ll see the number of times your keyword shows up on pages of top sites ranking for that keyword.

Keyword Surfer Chrome Extension Correlation Charts Graph Screenshot for Abstract Reception Art Blog
Keyword Surfer Tool Correlation Charts Graph Screenshot

These icons are also visible beneath each search result. 

Why you should try it:

Keyword Surfer allows you easy access to related keyword suggestions within the convenience of your Chrome browser.

It combines powerful keyword software analytics with the ability to do keyword research in real-time.

Find The Right Keyword Tool

When it comes to SEO keyword research, not all tools serve the same purpose.

Some are great for researching the perfect keywords to bid on for ads but will not help you when you’re trying to find the right words for website ranking and optimization.

Understanding the difference between the two is necessary to your successful keyword strategy.

Make sure to look for an all-in-one keyword tool that will help you complete both of these goals. 

After finishing this article, you have a pretty good idea of which keyword tool you’ll want to use to achieve SEO success.

Coming up with a solid keyword strategy for optimizing your website takes some work and extra knowledge, but you can do it.

Over time, your consistent efforts will pay off, and you will be closer to gaining the monthly traffic that can make your business sustainable. 

Meet The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing marketing strategies, SEO tips, and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.

Abstract Art Blog Love Article Photo By Nick Fewings

The Best Ways For You To Love Others Even If The World Hates

Abstract Art Blog Love Article Photo By Nick Fewings

Photo by Nick Fewings on Unsplash

by: Marisa D. Aceves

Updated: March 16, 2021

Dissension, poverty, and the ongoing threat of a global pandemic have robbed us of our freedom, dreams, and financial security.

As the skeletons from our racist past dance gleefully on the backs of perished confederate oppressors, we tremble with fear in anticipation of the chaos that lies ahead.

When the world crumbles, and no one wishes to reach a point of understanding, how do we practice the art of love in an age driven by hate and division?

Many years ago, when I was still in school, I had a troubled friend who consistently manipulated me into feeling sorry for them. Things were difficult for them at that time. They had overcome many obstacles to settle in America. I tried with all the sensitivity I had to support them, yet nothing I did seemed to change their pessimistic view. As time went on, they grew increasingly bitter and quarrelsome. Then, one afternoon, they called me. This time, however, there was something different about their manner. I immediately sensed there was malice behind their pleasant words. Anger and resentment began to build. Instantly I knew, with a sick feeling in my stomach, that they were playing mind games. At first, I wanted to yell at them. I even considered a halfhearted apology to avoid confrontation, but somehow I innately understood that this wouldn’t solve the problem. That night, I had a prophetic dream about them using people to gang up on me under a false accusation. The next day, my dream became a reality. I didn’t apologize; I purposefully ended the relationship. Another vulnerable, emotionally needy person took my place. The argument I long dreaded, the constant subject of many sleepless nights, never happened because I refused to engage. Instead, I took the pacifists’ approach and sought out healthier relationships. Years later, my former friend apologized, and I forgave them.

Unfortunately, things don’t always end this well. Often you seek closure where there is none. At some point, you have to come to the acceptance that as much as you wish you could control the outcome, you’re only responsible for your actions. Whenever you encounter a difficult situation, one in which you feel the urge to fight to defend your world view, you need to consider whether the reward is greater than the risk. In this egocentric world, it’s easy to give in to your need to be right at all costs, even when you have no reason to start an argument. There are times, however, when you must stand up for what you believe. Speaking out to end abuse or criminality in any shape or form is admirable, but arguing to win or to purposely cause division will only increase discontent, not lessen it. Wisely choose to practice restraint.

You don’t have to win the war with words or blows. Capture your neighbors’ trust with distance, love, consideration, and understanding. Take some valuable time to consider these helpful suggestions.

Take a Metaphorical Walk In Their Shoes

It’s essential to sympathize with what others are going through. They may be experiencing hard times, prolonged illness, or painful loss. These circumstantial factors will often color the way they see specific issues. While it’s good to show them you care by letting them know you respect their point of view, you shouldn’t excuse inappropriate or hateful behavior.

Practice The Art Of Patience

I know this one is difficult, especially when you’d like nothing better than to punch that special someone in the face. You can’t do this; you’ll get arrested. Walking away briefly or taking a break will help you to gain your composure. Understand that it may take some time to come to a point where you both agree to disagree without killing each other.

Listen More, Talk Less

Sometimes, you miss what others are trying to share with you because you’re too focused on your fears. You may find at the end of your discussion that you have similar concerns, but different solutions. If you want others to consider your research and opinions, you have to be ready to entertain theirs.

Pray For Peace

One of the most important things you could do to promote openness and compassion, praying, is a powerful weapon against the worlds’ darkness. When you meditate upon peace and what it means for the world, your family, and the people you come into contact with, you’re making a concerted effort to act beneficially in all circumstances. Wishing others peace as well as making it a priority for your life helps to end negative feelings and thoughts that threaten to keep you in a state of unrest.


It’s not easy to forgive others that have hurt you. Often you feel like you’re the victim in need of redemption. However, the alternative leaves you with poor physical health, unsound mind, and broken relationships. Try to make an effort to put old hurts behind you. Gently let the negative memories go. Dwelling on them doesn’t help you to move on and love others. Make room for positive thoughts and new experiences.

Take An Interest In Others

Spend time with friends and family. Make an effort to keep in touch with the people that care and support you. Try to add something meaningful to the conversation, making sure that you listen as much as you contribute. Share your triumphs, challenges, and hobbies. Comfort them when they require extra support.

It’s never too late to offer your time and talents to make this space ball we call Earth a better place. It doesn’t take tons of money, a pink Cadillac, celebrity status, or big hair to get the job done. All that is required is a deep-seated need to improve the lives of others.

About The Author

Marisa D. Aceves

Hello, my name is Marisa D. Aceves. I’m a forever curious B2B freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing marketing strategies, SEO tips, and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, business software reviews and wellness.

Food Photo For Food Insecurity Article

9 Inspiring Ways To Address Covid-19 Hunger

Food Photo For Food Insecurity Article

Photo by Obi Onyeador on Unsplash

article by Marisa D. Aceves

In a matter of months, our world has changed. Job opportunities are shrinking, and once-profitable food, hospitality, and entertainment industries have almost collapsed. Edison Research Poll discovered that after the announcement of the Covid-19 pandemic, 44% of Americans fear they will not be able to afford food. Numbers are even higher, they say, for people earning less than $50,000 like gig workers and those newly unemployed. (Fields, 2020) May Lynn Tan, Assistant Deputy Director for E4 and manager of several food assistance initiatives, recognizes the immediate threat that rapid and consistent unemployment has on the general population. Households with children, older adults, and people with disabilities are especially vulnerable because closed schools, daycare centers, and senior centers have eliminated a regular source of meals. (Tan, 2020) Learning to become self-sufficient, and provide your family with a sustainable, steady food supply, especially during difficult times, is critical. Now is the time to work together to support our communities with valuable resources focused on food recovery, a new, earth-friendly method of food production, and reliable methods of distribution.

Here are some creative, community-based ways you can improve food insecurity in your area.


1. Grow Your Food

The National Gardening Association (NGA) says that 35 percent of families in the United States are growing food at home or in a shared community garden. This report indicates that more people of all ages, especially young people, are learning to grow their food. (Scatterday, 2017)

Growing food for the first time can be intimidating, but it will improve your health, lessen your carbon footprint, and save you money.Commercial farming employs a lot of pesticides and insecticides that the EPA considers carcinogenic. Gardening allows you to control what you apply to your produce. Even if you lack a green thumb, there are plenty of helpful tutorials online to guide you through the process. You’ll learn which vegetables grow well in your area, tips on watering, fertilizing, and harvesting. In addition to improving the environment by reducing greenhouse gas emissions, gardening has the added benefit of helping you get extra exercise throughout the day.


2. Create Community Gardens in Urban Spaces and Food Deserts

While growth in gardening is spectacular, Mike Metallo, President, and CEO of the NGA said that many people lack access to nutritious food regularly. Millions of children in America go hungry. The frequent occurrence of food deserts is a contributing factor to obesity and malnutrition. (Scatterday, 2017)

Urban agriculture has a unique solution for this ongoing challenge. It proposes that communities raise money to help people in urban areas use vacant lots to grow food for the neighborhood. For example, the Vacant Lot toolkit, located in Pittsburgh, helps residents legally access empty lots to grow food, flowers, and rain gardens. Bjorn Low, leader of a grow-your-own-food-movement, co-founded Edible Garden City to address food security hardships in Singapore. (Ashoka, 2018)

Food deserts, where residents have little to no access to grocery stores or healthy food alternatives, can apply the same lot programs as urban centers. Funding from Non-profits will provide the money needed to make these programs a reality.


3. Increase the Accessibility Of Nutritious Food In Charitable And Food Assistance Programs

Across the country, food assistance programs provide a much-needed food source for families living below or at the poverty level. Wealthier members of your state or community could make frequent donations to your local food bank or other charitable organizations that handle food service. For example, The Texas Food Bank, located near San Antonio, Texas, provides food for San Antonio residents and surrounding counties. They have gardens for growing fresh vegetables, but also receive many donations from individuals and families. A dependable flow of volunteers helps them to serve counties outside the city.


4. Know the Food Insecure Areas In Your State

Each state and county must have a map or report of all the food insecure areas. Volunteers, businesses, and state employees can create targeted programs to help people meet their needs. Not all regions will require the same types of foods or the same amount of assistance. Making weekly, monthly, and annual reports to determine the issues that arise due to job instability, health concerns, and unforeseen economic conditions will benefit struggling community members.


5. Understand How Climate Change Affects The Type Of Food That Grows Well In Your Area

Jason Clay, the senior vice president of market transformation for WWF, predicts that in the short-term, the concentration will be on climate-smart agriculture. However, in 10 to 20 years, the focus will switch to rotating crops. (Gould, 2014)

Be aware of the type of crops that grow well in your areas or zones. Planting fruits or vegetables that fail to thrive in your area could result in disaster. The successful growth and distribution of plants are reliant on the understanding of how climate change affects native crops. The hardiest and most pest-resistant are the ones you need to focus on cultivating.


6. Minimize Food Waste

Create or give to programs that support distributing surplus food from businesses or schools to local shelters and food distribution centers. Grocery stores in your area could donate canned fruits, vegetables, and box meals to charities. Schools could get permission from the local government to use extra food to create meals for hungry children and adults living within the school district.


7. Produce Local Food Donation Drives And Fund Raisers

Your neighborhood or community could raise money each month to combat state hunger issues. Food donation drives during the summer, Thanksgiving, and Christmas would help to alleviate suffering during peak holidays, a time when people are already more likely to give. Early fall, when children are returning to school, is also a perfect time to start a fundraiser or donation drive. Teachers and administrators could reach out to parents that are having difficulty feeding their families and make a private list.


8. Create Programs That Teach Sustainable Foraging and Eating Wild

Foraging is the practice of gathering edible plant species where you live.
These plants, when correctly identified and harvested, can be added to savory salads, soups, stews, and any other dish you can imagine. Wild food also has more essential minerals and vitamins. If you’re looking for creative ways to get exercise, foraging is the perfect combination of hiking and gardening. To ensure optimum health, find a mentor to teach you which plants are safe for consumption and which ones to avoid.

Here are some excellent books on the subject that you can acquire from popular online or local booksellers.


Wild Remedies: How to Forage Healing Foods and Craft Your Own Herbal Medicine
The Scout’s Guide to Wild Edibles: Learn How to Forage, Prepare & Eat 40 Wild Foods
The Forager’s Harvest: A Guide to Identifying, Harvesting, and Preparing Edible Wild Plants
Backyard Foraging: 65 Familiar Plants You Didn’t Know You Could Eat 

In addition to foraging, you can also learn to eat wild. Eating Wild is the process of getting whole nutrition from modern food by choosing animal food sources that are 100% grass-fed. These types of foods help to increase health and fight disease. Buying from farmers’ markets and learning to select wholesome foods raised by local farmers that are pesticide-free is necessary for improving peoples’ overall nutrition as well as the environment. Providing local farms dedicated to safe food production and humane treatment of animals with tax breaks can ease the rising cost of food at your grocery store.


9. Start A Local Heirloom Seed Bank

Invite mentors, volunteers, and families in need to participate in a program focused on preserving heirloom seeds. Food insecure families, as well as other members in your area, could use these seeds to help grow healthy, nutrition-packed fruits and vegetables for themselves and their community. Before you preserve seed varieties, make sure you know whether or not the plant is a hybrid or an open-pollinated variety. Only open-pollinated or heirloom varieties can continue to produce crops for generations.

Here are a few informative websites and books to help you get started.


Start Your Own Heirloom Seed Vault:
Personal Seed Bank:
How To Organize A Community Seed Bank:


The Complete Guide to Saving Seeds: 322 Vegetables, Herbs, Fruits, Flowers, Trees, and Shrubs
Heirloom Seed Saving Handbook: Your Personal Survival Seed Bank

While you may not have all the answers to eliminating food insecurity, you can make a concerted effort to tackle the serious issues that surround it. Steady progress and a healthy amount of persistence will help you and your community to address ongoing setbacks in the fight to improve the environment and end world hunger. Learning about the root causes of crop failure and lack of adequate nutrition and distribution will aid in producing a wholesome food supply.


Bibliographic Citations For Sustainable Foods Article

Tan, May Lynn. “Food security during a pandemic and beyond: how research can support action.”Evidence For Action, Robert Wood Johnson Foundation, 23 April 2020,


Fields, Samantha. “44 % Of Americans Fear They Won’t Be Able to Afford Food, Poll Finds.”Marketplace, American Public Media, 7 May 2020,

Scatterday, Allysan. “Gardening Boom: 1 in 3 American Households Grow Food.”Farmer Foodshare, Farmer Foodshare,  15, June 2017, .

Ashoka. “Bjorn Low – Edible Garden City: Ashoka: Everyone a Changemaker.”Ashoka, Ashoka, 18, June 2020,

Gould Hannah. “10 things you need to know about sustainable agriculture.”The Guardian, Guardian News and Media, 1, July 2014,

Nutrition-Photo-Used-For-Abstract Art Website by Vitalii Pavlyshynets

5 Free Nutrition Apps You Can’t Live Without

Nutrition-Photo-Used-For-Abstract Art Website by Vitalii Pavlyshynets

Photo by Vitalii Pavlyshynets on Unsplash

article by Marisa D. Aceves

Are you busy trying to find easy ways to manage your weight and dietary needs during Covid-19? Has constant isolation and meal monotony got you down? We’ve found the perfect solution for you and your family! These time-saving nutrition apps will help you set your weight loss goals, monitor your food intake, and provide you with a wealth of yummy recipe ideas to keep hunger at bay and satisfy your creative desire for variety.

1. Fooducate

Cost: Free for basic Plan, Pro Plan $9.99 per month

Platform: Apple only

Compatibility: iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch

Rating: 4.7/5

Languages: English

Company: Fooducate Ltd.

Adjusting your diet when you have diabetes and other health-related restrictions can be difficult. Fooducate teaches you how to eat healthfully.

In addition to monitoring your food and exercise, you can search its extensive database to help you make the best snack and meal choices.

The apps’ health-conscious community, allows you to share recipes, learn helpful diet tips, and join a supportive group of people with similar goals.

2. ControlMyWeight

Cost: Free

Platform: Apple only

Compatibility: iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Rating: 4.6/5

Languages: English

Company: CalorieKing Wellness Solutions, Inc.

According to the CalorieKing company, its ControlMyWeight food and exercise diary app is not only amazingly user-friendly, but it’s also the most accurate.

Setting your weight loss and management targets is simple; you can even use the app offline!

Along with a handy barcode scanner, you can also determine the number of calories in popular recipes.

Besides monitoring calories and fat intake, the app measures carbohydrate consumption, sugar, protein, and fiber.

3. Noom

Cost: Basic Plan Free, Pro Plan $9.99 a month, $44.99 per year

Platform: Apple and Android

Compatibility: Apple – iOS 10.3 or later, available in the app store for iPhone, Android – 6.0 and up

Rating: 4.7/5 Apple store, 4.3/5 Google Play


English, German, Japanese, Korean, Spanish

Company: Noom, Inc.

This unique app uses a psychological approach to help you achieve your overall health and weight loss goals. Based on science-backed behavior modification techniques, the company’s effective program utilizes the assistance of doctors, psychologists, nutritionists, and personal trainers to fashion a program geared to your specific requirements.

Instead of focusing on the latest diet trends, it teaches you to forget about good and bad foods, challenging you to embrace moderation to reach your goals and maintain desired results.

Supportive coaches will help you to understand the motivation behind your decisions, encouraging you to strive for self-awareness and a healthy mindset.

Learn to create healthier habits that are in keeping with your ambitions and circumstances.

4. Lifesum: Diet & Macro Tracker

Cost: Basic Plan Free, Premium Plan $44.99 per year

Platform: Apple and Android

Compatibility: Apple – iOS 11.2 and watchOS 3.0 or later, the app available in-app store for iPhone, iPad, and Apple Watch, Android – Varies with device

Rating: 4.6/5 Apple store, 4.5/5 Google Play


English, Danish, Dutch, French, German, Italian, Norwegian Bokmål, Portuguese, Russian, Spanish, Swedish

Company: Lifesum, Inc.

Whether you wish to try Keto, Paleo, Mediterranean, or Vegan, Lifesum helps you find a diet plan that’s right for you.

With four pre-planned meal ideas a day, you can easily track calories, carbohydrates, protein, and more, motivating you to stick to your goals.

Scan items at the grocery store with the apps barcode scanner to determine the nutritional value of the foods you buy.

Customize your health regimen by adding your favorite recipes and exercise routines.

5. Chronometer Nutrition Tracker

Cost: Basic Plan Free, Gold Plan $6.99 per month, and Gold Subscription $39.99 per year

Platform: Apple and Android

Compatibility: Apple – iOS 11.0 or later, available in the app store for iPhone, and iPad, Android – 5.0 and up

Rating: 4.8/5 Apple store, 4.6/5 Google Play

Languages: English

Company: Cronometer Software, Inc.

The chronometer supports a variety of diets. It allows you to measure as many as 82 micronutrients to ensure that you receive unbiased, accurate information about your dietary choices. The free Basic Plan provides more nutritional information than similar apps.

Catalog restaurant foods, record your water intake and enter daily supplements.

It syncs with a variety of fitness trackers, like Fitbit, Garmin, and Withings.

Get diet support with the apps intermittent fasting monitor and keto calculator.

Examine your dietary progress from start to maintenance and print the results for physicians and health care providers.

Experience the encouragement and support of Chronometers’ active community forums.

The app’s staff of web developers, nutritionists, and personal trainers provide exceptional customer support and timely advice to help you with your journey.

Exercise, a positive mindset, and a nutritious diet are key elements in maintaining our art business practices. It’s not easy to venture out and make changes, especially during a pandemic, but for some of us, it’s a matter of life and death. When it comes to our art, health is not an option, its a necessity.

Diabetes Apps Photo For Abstract Art Blog

7 Best Free Mobile Apps For Diabetes

Diabetes Apps Photo For Abstract Art Blog

Photo by Tyler Nix on Unsplash

article by Marisa D. Aceves

Having diabetes is an unwelcome challenge you wish you could erase forever or paint away. Never mind, art supplies, your treatment is expensive. What will you do during a pandemic to preserve your budget and address the threat of this constant intruder? Improve your diet and organize your medical needs with these seven free diabetes management apps. Because everyone knows you’d rather be in the studio.

 1. Glucose Buddy

Cost: Basic Plan Free and Paid Premium Plan $5.00 per month or $59.00 per year

Platform: Apple and Android

Compatibility: Apple iOS 11.0 or later available in App Store with iPhone and Android 5.0 and up available in Google Play Store

Rating: 4.8/5 in Apple Store 4.0/5 in Google Play Store


English, Arabic, Catalan, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Company: Azumio, Inc.

This award-winning app provides the tools you need for your diabetes management all in one place.

You can calculate your blood sugar, insulin medication, and diet as well as evaluate your overall health with a daily progress report.

Glucose Buddy makes it possible for you to gain access to your records from all of your mobile and desktop devices.

If you need extra support and motivation to stay on track, it automatically links you with a large community of people determined to live a healthy lifestyle.

2. Health2Sync

Cost: Free Membership, 1-Month Premium Membership, 3-Month Premium Membership, and 6-Month Premium Membership

Platform: Apple only

Compatibility: Apple iOS 11.0 or later. Use on your iPad, iPhone, and iPod touch – app available for iPhone, but not Android.

Rating: 4.7/5 in Apple Store

Languages: English, Japanese, Simplified Chinese, Traditional Chinese

Company: H2, Inc.

*Family Sharing available for this app. 6 family members can use the app.

Health2Sync claims to aid diabetes management by making monitoring blood sugar more meaningful.

Detailed records on your blood glucose, blood pressure, weight, activeness, personal notes, and photos provide a holistic approach to treatment.

You can also upload many glucose records all at once.

The ability to data sync to different compatible mobile devices is a handy feature that helps you take control of your health.

Partner Care links you to family, friends, and supportive individuals to encourage you.

Personalized Care sends you daily reminders and helpful information on dietary adjustments.

3. MySugr

Cost: Free and Pro Plans

Pro Plan is $2.99/month or $27.99 a year

Platform: Apple and Android

Compatibility: Apple iOS 11.4 or later, available in the Apple Store for iPhone only, Android 5.0 and up,

Rating: 4.7/5 in Apple Store, 4.6/5 Google Play


English, Bulgarian, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Italian, Latvian, Lithuanian, Norwegian Bokmål, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish, Swedish, Turkish

Company: mySugr GmbH

With over 2 million users worldwide, the creators of the MySugar app understand your questions and concerns because they also have diabetes.

Included in their many features are diabetes coaching, dietary information, helpful tips, exercise advice, blood sugar, food tracking, and medication records.

Encouraging challenges and advice guide you to strive for better health.

In its basic form, MySugr is a free app, but if you wish to access more of its useful features, like blood glucose reminders, PDF or Excel reports, and insulin calculator, $2.99 a month is less than your favorite Starbucks coffee drink.

4. OneTouch Reveal

Cost: Free

Platform: Apple and Android

Compatibility: Apple iOS 11.0 or later, available in-app store for use with iPhone and iPad exclusively and Android 5.0 and up

Rating: 4.7/5 in Apple Store, 4.1/5 in Google Play

Languages:  English, Croatian, Czech, Dutch, French, German, Hungarian, Italian, Polish, Portuguese, Slovenian, Spanish, Vietnamese

Company: LifeScan, Inc.

Touted as the most downloaded diabetes app worldwide in 2019, One Touch Reveal helps more than a million people take control of their diabetes.

It syncs effortlessly with the Verio Reflect meter and the Verio Flex meter to simplify your blood sugar tracking.

Another innovative feature, Colorsure Technology, monitors your blood sugar patterns.

Also, the apps Blood Sugar Mentor helps you to understand your glucose results and the necessary steps you need to take to improve your health.

The A1C Comparator allows you to compare your lab results with your blood sugar average for the last 90 days.

5. Diabetes M

Cost: Basic PlanFree Plan, Premium Plan -$2.99 a month or 49.99 per year

Platform: Apple and Android

Compatibility: Apple – iOS 9, WatchOS 3.0 or later, available in-app store for use with iPhone, iPad, and Apple Watch, and Android -5.0 and up

Rating: 4.6/5 in Apple Store 4.5/5 in Google Play

Languages: English, Bulgarian, Catalan, Danish, German, Portuguese, Russian, Spanish

Company: Sirma Medical Systems JSC

The Diabetes M app looks after all of your diabetes needs.

Its’ handy, cleanly designed Logbook allows you to catalog glucose readings, daily carbohydrate intake, and insulin treatments. One of the apps’ most novel features is its’ ability to track the areas of your body where you inject insulin and the places on your fingers where you test blood sugar levels.

Detailed charts and graphs give you insight into the meaning of your data.

6.  Dario

Cost: Basic Plan – Free,

Platform: Apple and Android 

Compatibility: iOS 10.0 or later, available in-app store for use with iPhone and Android 7.0 and up

Rating: 4.9/5 in Apple Store, 4.3/5 in Google Play

Languages: English, Arabic, Burmese, Cambodian, Chinese, Danish, Dutch, Estonian, Filipino, Finnish, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Laotian, Malay, Norwegian Bokmål, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Vietnamese

Company: LabStyle Innovation LTD

If you’re pressed for time and hate unnecessary distractions, you’ll love Dario. Its’ convenient, lightweight meter easily attaches to your phone.

In addition to being a diabetes tracker, you can use it in conjunction with the Dario Blood Pressure Monitoring System. Measuring your blood sugar level and blood pressure has never been easier.

Gain valuable insights into food choices and activities that will boost your health. Periodic encouragement helps motivate you to stick to your goals.

Share your up-to-date diabetic measurements with your family and physicians by tapping the share button and choosing a contact.

7. GLog: Glucose Logbook

Cost: Free 

Platform: Apple and Android

Compatibility: iOS 11.0 or later, available in-app store for use with iPhone and iPad and Android 5.0 and up

Rating: 4.7/5 in Apple Store, 4.4/5 in Google Play


Company: Stella Domus, LLC

From blood sugar levels to blood pressure, Glucose Logbook easily tracks your diabetes measurements.

With helpful daily, weekly, and monthly charts, you can stay on top of your health needs.

You can even email detailed Excel or CVS reports of your progress to your physician or health care provider, export your information to iOS files, iTunes, another application, or your Mac by AirDrop.

Glog’s simple, user-friendly interface makes it the perfect choice for non-techies and busy people.

While diabetes trackers are not for everyone, they can save you time, money, and hours of frustration. Free Basic Plans introduce you to useful tools for diabetes management you may not have considered. Give one a try and discover their benefits for yourself.