Are you tired of spending hours figuring out what to post on social media? Do you find it near impossible to keep up with the consistent posting schedule required to gain more followers, leads, and sales? Social media automation allows you to preplan your posts to spend more time working on the parts of your business that matter most. According to emailmonday’s Ultimate Marketing automation statistics overview and Demand Spring Marketing Automation Platform Insights, 96% of marketers have added a marketing automation platform.
Social Media Automation Software Part 2
In part one, we reviewed the benefits and drawbacks of three top social media automation tools Coschedule, Hootsuite, and Sendible. In this installment, we’ll check Zoho Social, Later, Buffer, and Drum Up.
In this article, we will cover:
- The necessity of using social media automation tools to scale your business
- The Automation Tools Zoho Social, Later, Buffer, and Drum Up
- How to use each social media tool and what they do
- Which social media tool is right for your business
- Pricing Packages/Plans
- Pros and Cons
Why it’s necessary to use social media automation tools to help you scale your business?
When you’re a business owner, you have many responsibilities that take you away from strictly focusing on social media marketing. However, social media platforms present the perfect opportunity for reaching your target audience online. Posting manually on social media every week and managing various social media accounts can take its toll as you have to juggle many tasks to meet your weekly, monthly, and yearly goals. Social media automation helps you build your network and find new customers more efficiently by allowing you to easily adjust your weekly postings to align with your business’s content calendar and stages of the buying process. As a result, you can reduce your marketing cost, raise brand awareness and increase customer engagement.
These useful social media automation tools help simplify your marketing efforts:
Zoho claims to be the easiest way to manage your social media. In addition, it boasts some impressive features to maximize your marketing efficiently, such as creating custom reports and scheduling unlimited posts when your audience is most active. Besides, it was voted the best social media management software of 2022 by Forbes Advisor.
With its intuitive content calendar, you can easily keep track of your content, organizing the posts the way you like.
Keep track of relevant news across social media platforms using multiple listing columns.
Use Zoho’s pre-built or custom analytics reports to gain valuable insights into the content your audience loves.
Who can benefit
It’s flexible and an excellent choice for small businesses with a limited budget and established companies looking to save money.
Zoho Social Platform has three pricing plans. The Standard Plan, which is $10 a month billed annually, allows you to post on seven channels. It includes twenty-four-hour email support, helpful features like user tagging, summary reports, and a handy URL link shortener.
The software’s Professional plan, at a low $30 a month billed annually, lets you post on eight channels and includes standard features such as Livestream, bulk scheduling, Media library, and Cloudpicker.
Its Premium plan at a reasonable $40 a month billed annually allows you to post on up to nine channels and supports professional features such as exporting posts, team member audio/video and chat, exporting posts, and SmartQ.
Pros and Cons
Zoho’s affordability and ease of use make it one of the top social media automation software. Here’s why:
- It allows you to keep up with all your customers from a shared database.
- The pricing plans are flexible and affordable, enabling you to choose which one is right for your budget.
- It offers fluid desk and CRM integrations.
- The software includes helpful analytics and publishing features.
- You can preplan your posts for a variety of social media platforms.
Although Zoho Social has many practical features, some areas need improvement:
- There are no premier integration or consulting services
- It cannot edit content
- There is no accessibility for Instagram stories, carousels, or reels.
- You cannot forward development teams to notify them of updates.
Later is an all-in-one social media scheduling software that is user-friendly and allows you to quickly and easily pre-schedule posts on several popular platforms like Tiktok, Twitter, Facebook, Pinterest, Instagram, and Linkedin.
If you’re having problems creating content, this social media software helps you find content ideas you can tweak to fit your brand, then share in a matter of minutes.
Also, its detailed analytics allows you to track sales, determine which posts receive the most engagement, and drive traffic. You get personalized insights into what works for your business and how to improve your social media content strategy.
In addition, the free custom design feature helps you to create a consistent look across all your social media platforms.
Who can benefit
It’s perfect for small businesses, startups with growing teams, and more established brands with multiple clients and locations.
Later has three initial and two-scale plans for business managing several clients and locations.
The Starter Plan is $18 a month. It includes social media automation on one account on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. You get a maximum of 30 posts on each social media profile, three months of analytics data, and a LinkedIn bio page with limited customization.
Later’s Growth Plan is a moderate $40 a month. It covers three social sets on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. Three employees can preplan posts. In addition to 150 posts per social media profile, you can access brand management and team tools, full analytics equalling one year of data, and complete Linkedin bio page customization.
The Advanced plan, at $80 a month, is an excellent choice if you manage multiple brands. You get six social sets with six users on Instagram, Facebook, Twitter, Pinterest, Tiktok, and Linkedin. Also, you have access to features such as Live chat support and an unlimited number of posts.
There are two scale plans if you are a large, well-established business requiring more support.
Later’s $200 a month Scale 15 plan comes with 15 social sets/90 social profiles on Instagram, Facebook, Pinterest, Tiktok, and Linkedin and supports up to 10 users.
The Scale 30 plan, at $400 a month, includes 30 social sets on Instagram, Facebook, Pinterest, Tiktok, and Linkedin and supports 20 users.
Both Scale plans have advanced features such as Multi-Profile Scheduling, Saved Captions, Visual Instagram Planner, and Media Editing.
Pros and Cons
Later has several outstanding features that make it stand out from the competition:
- You can post on a variety of social media platforms.
- It allows for multiple users.
- The price is affordable.
- It has detailed social media analytics plus timely data reports to help you improve your content.
While Later excels in many critical areas of social media automation, it lacks some key features:
- It needs more features for Twitter and Facebook.
- Later claims to support TikTok and Instagram scheduling when it doesn’t.
- It needs to improve its analytics software.
- There are no placeholder images to use when posting on social media.
Buffer is a social media automation software that lets you handle various social media accounts on platforms like Twitter, Facebook, and Instagram, analyze audience engagement, and schedule posts. In addition, it helps you to collaborate with others as you plan your marketing campaigns by permitting you to pre-schedule your posts. Also, their Hotkeys and Labels features allow you to focus on the most crucial comments in your niche with a response rate that is twice as fast as its competitors.
Who it benefits
Buffer is a fine choice for freelancers, small businesses new to social media, experienced business professionals, and agencies with multiple teams.
Plans & Pricing
Buffer has four pricing plans: Free, Essentials, Team, and Agency.
The Free plan gives you three social media channels with ten posts per channel. In addition, you can access simple publishing tools, their Landing Page builder, and a buff.ly link shortener.
Buffers Essentials plan, starting at $5 a month per channel, permits you to store two thousand scheduled posts per channel and access analytics, planning and publishing, and engagement tools.
Their Team Plan starts at $10 per month with unlimited social media channels, draft collaboration tools, and unlimited teams and clients.
The Agency Plan at $100 per month for ten channels comes with custom access and permissions, additional team features, and unlimited users and collaborators.
Pros and Cons
This agile social media software is perfect for all stages of your business journey:
- They have easy-to-understand exportable reports.
- Their active community of users can help you troubleshoot and learn the software.
- You can use its free image creation tool effortlessly to create social media images.
- Its productive social media automation software can help you discover the right content and times to post, especially during marketing campaigns.
Although Buffer offers several helpful features at an affordable price, it needs improvement in these areas:
- It lacks a social media library feature.
- Buffer doesn’t synch well with Facebook’s algorithm to suggest effective posting times.
- There is no way to monitor social mentions.
- It doesn’t have a calendar scheduling feature.
DrumUp is a social media automation mobile and web application software for freelancers, startups, and established businesses explicitly created for social media management and content curation. Its Automatic Content Schedule and Content Suggestion features help you to schedule expertly crafted content to get more leads and sales and promote your brand. Additionally, you can add several social media accounts, adjust their settings, and monitor them for engagement. Also, it makes hashtag recommendations and permits you to set compelling posts on repeat schedules. Besides timely content generation advice, it provides detailed social media analytics to help you measure your performance on Facebook, LinkedIn, and Twitter.
Who it benefits
DrumUp is an excellent choice for freelancers and startups as it offers lower-priced, budget-friendly plans. It’s a good choice for established businesses and agencies as well.
Plans & Pricing
The Free plan allows you one content suggestion stream, three daily posts, custom scheduling of posts, one social account, and Hashtag and @mention suggestions.
DrumUps Starter plan at $15 a month includes ten pre-scheduled daily posts, three RSS feeds up to three social accounts, one thousand posts in the content library, a URL shortener, and a set repeat schedule for posts.
Their popular Pro plan at $39 a month has twenty content suggestions, streams, five RSS feeds, twenty social accounts, chrome extensions, and Group social accounts.
Finally, the Small Business plan at $79 a month includes twenty social accounts, five thousand posts in the library, detailed analytics, custom scheduling of posts, and a slack extension.
Pros and Cons
Besides timely content suggestions, detailed analytics, and automatic content scheduling, DrumUp has various features that make it a hefty social media automation tool.
- You can share quality content with your industry, networks, and co-workers using one account.
- Its intuitive interface makes it relatively easy to use.
- It includes Chrome and Slack extensions.
- Their content suggestions and research tools help you to improve your audience engagement.
- You can integrate the software with various platforms.
- It’s a productive content management tool for social media content.
While DrumUp can help you vastly improve your social media presence and marketing productivity, there are areas where the software could use a boost:
- It cannot add sources to the generated content suggestions.
- There are problems with formatting errors on posts. Sometimes editing posts is difficult.
- The setup for social accounts needs better organization; it’s confusing.
An increasing number of marketers are using at least one social media automation tool to help them with their marketing strategy. With all your responsibilities running a business, it’s critical to dedicate your time and energy to areas that require immediate attention. Social media automation tools may require a learning curve as you navigate the software of your chosen platform, but it is well worth your time to choose one that will help you perform more efficiently. So what social media tools do you use to save time and money?
Marisa D. Aceves
Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not toiling away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.