by Marisa D. Aceves
Selling Art On TikTok
TikTok isn’t just a series of eccentric or funny videos for teenagers; it’s a marketing paradise. No one can deny the app has significantly affected culture, sound, and commerce. So, what does this mean for your art business? Well, you’re about to find out.
Here is a comprehensive guide to how to sell art on TikTok in 2022.
This timely guide will teach you:
- How to find your audience
- How to use creative content strategies to grow your reach, increase engagement and get more followers
- How to monetize your account
- And so much more
Sell Art on TikTok Guide Contents
- What is TikTok marketing
- Why it’s the perfect platform for selling your art
- The TikTok demographic
- How to market and promote your art
- Types of engaging artist content
- Creative Content Strategies
- How to find and grow your audience
- Monetizing your TikTok Account
- TikTok Artist Success Stories
What is TikTok Marketing?
Online selling isn’t as hard as it may seem. However, it would be best to consider your art niche audience before you begin. So, what is TikTok Marketing in 2022? It’s time to dive in.
Here’s what we do know.
TikTok, initially known in China as Douyin, is a video-centered social networking service owned and operated by a Chinese company ByteDance Ltd. It features a variety of short-form (15 seconds to 3 minutes) user content like tricks, dance, and general entertainment.
Since its 2017 release, it has steadily gained popularity, acquiring a greater organic reach than other social media platforms. This new platform has achieved 1 billion active users as of January 2022. TikTok users watch 167 million videos each minute. If this eye-opening information doesn’t pique your curiosity about the benefits of marketing and selling artwork on this platform, then consider this: It garners the highest social media engagement per post. Who doesn’t want loads of likes, comments, and eyes on their art? What’s more, your art business will have less competition since only 5% of marketers are using the app. That means you leverage it to get a head start on your competition. Finally, users spend an astonishing 110 million dollars each month.
Why wait to join! Are you ready to promote your online art gallery but still unsure? Then, let me break these TikTok marketing basics down for you:
Before beginning your TikTok journey, make sure you know what you want to achieve with your marketing. For example, do you like to express how your brand is better or more exciting than your competitors? Is your goal to expand brand awareness or sell your TikTok merchandise by converting your viewers into regular customers?
Understanding where you want your latest art campaign to go will help you determine which promotions or trends you want to include.
Know Your Art Brand Identity
Knowing who you are and which niche you sell your art will help you create a consistent look and feel for your video content. For instance, if you’re a landscape painter, most of your TikTok videos could be filmed in the outdoor settings you choose to paint. Also, you can unify your videos based on the colors in your work or through clever branded graphics. However you decide to do it, all video content you create, even the silly, fun-loving videos, should follow the art buying process’s awareness, consideration, and decision stages.
Perform Audience Research
You need to be familiar with your audience and what types of content they like to explore. If you feel you’re missing the mark or failing to connect with online buyers, check out the TikTok accounts of artists that sell and market work like your own. Which hashtags are they using? What TikTok challenges do they participate in, and how has this activity helped drive traffic to their account and business. Try to pay attention to the words and phrases used when communicating with their audience. Watch their videos more than once and read their comment section. What are people saying about their content? Do people like the way they display their art? Do they dance with their art, share a small part of their art-making process, or create special, difficult-to-resist offers? Check out the likes on each video to see who likes their content. The more you notice about your potential customers, the more artwork you’ll sell online.
Study Trending Videos
Participating in TikTok trends is another way for your fine art brand to gain relevance and add to your online art marketing strategy. First, of course, you must keep up with the latest comedy sketches, dances, and viral soundtracks. However, joining these trends will give you a better chance at success, especially when selling art. That is because TikTok’s algorithm automatically boosts trending videos, giving your online art the exposure, it needs to build an audience. In addition, the more your videos’ exposure increases, the greater credibility your brand receives.
Use Cross-Promotional Marketing
To increase brand exposure, team up with influencers, particularly micro-influencers. Influencers provide a larger audience for your art brand. For instance, art buyers who shop at stores like Walmart may also like the art you produce. That’s why harnessing the power of influencers is such an effective marketing tactic for your online store or website.
Use your Hashtags Wisely
Like Instagram and Twitter, hashtags play an essential role in promoting your original art. You can use the discovery page to find appropriate hashtags for the products you sell. In addition, taking part in hashtag challenges helps to boost your brand. Whether you start a brand hashtag on your business account or create one through TikTok influencers, neglecting to participate in hashtag challenges can keep you from making art sales. Moreover, look for hashtag challenges covering popular world events, seasonal hashtags, or centered on a specific holiday like Christmas or Easter.
TikTok videos are short. Consider posting more than once daily.
While this may seem like time-consuming, unreasonable advice, the nature of the platform and the immediate and constant consumption of content means that you must work twice as hard to stay top-of-mind.
Why It’s The Perfect Platform for Selling Your Art
Despite the apps ‘ growing popularity and influence, few people actively use TikTok to market their business. What’s more, a whopping 74% of marketers claim they don’t plan on using the platform next year. That means there are several opportunities to create your art empire without as much competitor resistance.
Top museums and galleries like Uffizzi Galeries and The Metropolitan Museum of Art have TikTok accounts. So, the chances of cultural art institutions noticing your work doubles.
There’s also a substantial welcoming art community on TikTok. So, it’s an exciting place to showcase your latest paintings, crafts, sculpture, and other artworks.
TikTok users are from a younger generation. They’re used to eCommerce, Shopify, and the online marketplace, affecting their spending habits. Because they tend to participate in buying and selling online, they are most likely to purchase TikTok merchandise.
Furthermore, its unique algorithm sends only organic traffic to your content. Therefore, it’s unnecessary to incorporate paid advertising into your marketing strategy to bring viewers to your account. Instead, the audience decides which content they find interesting.
If users enjoy your uploaded art content and the content receives positive engagement in the form of likes, comments, and shares, then TikTok’s For You algorithm will expose it to a larger audience that likes your niche art. If not, then the algorithm will limit your reach.
Surprisingly, it’s inexpensive and relatively easy to learn because TikTok relies mainly on user-approved trends. As a result, aspiring art brands can effortlessly join trending content and use it to promote and sell their products and services.
The TikTok Demographic
To better understand how to market your art and make money on TikTok, you must grasp its demographic. Here are some areas you should examine:
While the general fanbase for the app is between 13 and 40, leaning more toward the millennial and generation y population, as word gets out, older audiences are gradually joining the app.
Number of Users Per Country
China (600 million) and the U.S. (65.9 million) have the most TikTok users, with Indonesia and Russia trailing behind.
Even though the app’s average user is relatively young, that doesn’t mean they can’t afford to spend money. On the contrary, many TikTok users’ household income is at least 100 thousand a year. That’s 40.2 percent.
Many business owners are reluctant to join because they don’t believe their target audience uses TikTok. But, astonishingly, having a presence on the app is beneficial no matter the gender of your target audience. So don’t hesitate to set up a curated account to attract more art buyers.
Frequency of Use
You may think that most users post an average of once per day or twice per week, but this isn’t the case. In reality, 90 percent post once a day. Therefore, one of the tricks to increasing exposure is to post often.
How to Market and Promote Your Art
And now, for the main reason, you visited this article to learn how to sell art on TikTok. So let me launch into these helpful tips, and we’ll get started:
Note Instagram Art Niche Influencers
When you’ve decided to sign up for an account and figured out your art niche and audience, your next step is to determine which artist influencers are selling art. Once you find out who they are, please take note of their posts collectively and individually. Do you notice any patterns? For example, do they tend to post one content type over another? Which content types perform the best on their channel? Also, what hashtags accompany their highest-performing posts? Finally, what comments are people making about their most popular posts?
Don’t forget to visit the accounts of the people who like, comment, and share these influential artists’ posts. That way, you’ll better assess what they want and are more likely to respond to in the future.
Research Brands That Might Promote Your Genre of Art
While you visit the app daily, pay attention to top brands like Walmart, Target, and Starbucks. How could your art fit in with their brand message? Maybe you could create artwork geared explicitly toward a holiday, social cause, or popular event that major brands and the media actively promote. There’s no limit. So, get creative with your pitch to popular name brands. And since TikTok favors creativity and out-of-the-box thinking, who knows how many views you might acquire from the exchange.
Select Compelling Sounds
When it comes to TikTok videos selecting the right sound and music to go with the rest of your content is essential to building a mood and atmosphere around your artwork. The app allows you to create your original sound or music or select one of many popular sounds or music others have used in their videos. In addition, if you make your sound and others use it often, TikTok will give you credit, driving extra traffic to your account profile.
TikTok doesn’t have Shops that allow you to link your products to your online artist website or Fine Art America account. However, you can add a link in your profile bio or add a linktree if you desire to include more than one link. Then, when people click the link or links, they can visit the sites where you sell your art and art products.
Participate in TikTok Challenges
TikTok challenges are the fun, experimental part of TikTok that we love. Challenges help your brand gain exposure, putting your business ahead of potential buyers and fellow artists. Look out for trending challenges as well as art challenges.
Choose Helpful Hashtags
Like various other social media platforms, hashtags play an integral part in finding your artwork and TikTok merch. After creating each art video, add appropriate hashtags so people will see your brand. You don’t need to add a ton of hashtags. However, a few related hashtags should be sufficient. Hashtags like #artchallenge and #arttiktok will bring in more fans and potential customers.
Social media audiences want to know who you are, seeking authentic connections instead of made-up personas. So, when appropriate, share your career triumphs and trials, as well as the joy you get from creating your art. Remember to connect with your audience, fans, and collectors in a meaningful and respectful way. People take time out of their busy day to share your post content, like, and engage. Extend them the same courtesy.
Types of Engaging Artist Content
When learning how to sell art on TikTok, producing compelling content to please people and the algorithm isn’t always easy. However, here are some helpful tips to get you started:
Now you can share your studio with the world. Take your viewers on a personal tour, discussing your typical studio routines and materials you work with regularly. You could even tell them a colorful story about how you acquired the space.
Places That Inspire You
Everyone has places that inspire them. Maybe there is a favorite nursery or observatory you like to visit. Perhaps you want to take walks in the park or visit a sports stadium or arena. Audiences love accompanying you on your latest adventure.
After so many process video posts, you must show them a finished work. Then, tell them a story about how you arrived at the finished piece. Include what you appreciate about your latest creation, as well as things you wish to change.
Favorite Art Materials
Expose viewers to art supplies you like to use often. Tell them why you use specific tools over others. Afterward, make professional recommendations and answer any questions aspiring artists have about particular brands and mediums.
A Day in Your Life
Here’s where you can let them know a bit about yourself and your personality. What sparks your interest? What do you love most about your day! You can share the challenges and triumphs of living life as an artist.
Challenges are an excellent way to increase your brand reach. Since challenges are community-sponsored, artists can challenge fellow artists to make paintings, drawings, sculptures, or digital art on a specific subject.
Things You Enjoy
Sometimes you find a perfect piece of artistic jewelry, clothing, home decor, or collectible that sparks your interest. When you come across something you’ve newly collected or something that you’ve inherited or acquired from an estate, express your enthusiasm. What about this piece makes it exceptional? If you can, recount the item’s history or tell an entertaining tale about where you bought the item.
Duets are a clever way to add another video to your existing video. There are many uses for duets. For instance, you could use duets to compare different art techniques and styles. Another way to take advantage of this feature is to use it as commentary on the art worlds’ politics or for cross-promotional purposes.
Art World Politics
There are two things people tell you to avoid at family gatherings: religion and politics. However, on TikTok, you can ask your community what they think about recent art world news and decisions. Often, they are more than happy to offer their opinions.
People always like to learn new art tips and techniques. Tutorials work exceptionally well if you teach workshops. Don’t forget to mention upcoming ones in your posts. Plus, they’re some of the best performing content on Instagram and YouTube as well.
Art You Admire
The work of other artists inspires many artists. Discuss artworks that helped you decide to become an artist. Share artworks you think are playful, innovative, or that motivate you to push your artistic boundaries.
Art Process Videos
Your audience and collectors want to understand more about what you do. Showcasing unique videos about producing your artwork gives them a glimpse into your artistic discipline. In addition, viewing parts of your process gives them a new appreciation for the effort you put into each piece.
Creative Content Strategies
Finding innovative ways to market your art online can be an intimidating and frustrating process. However, you can avoid the hassle and aggravation if you make more effort to understand what types of content people engage with the most. Do you want to be a successful art brand everyone admires? Then follow these helpful marketing strategy suggestions:
Cross-promote with TikTok influencers
To boost your advertising campaigns, team up with influencers that already have a big following. These social media movers and shakers can help expand your audience of potential customers by linking your account with their quality content. In addition, their thoughts and opinions can often hold greater weight with social media audiences than your average media celebrity. That is why well-known businesses rely on their phenomenal pull to increase engagement, leads, and sales.
Use Ads to Showcase Your Work
Advertising on the app is convenient and easy. Besides being mobile-friendly, video ads can help to inform your audience about your artwork and art and design products. The stats don’t lie. According to the Nielsen Custom Authenticity Study, commissioned by TikTok, more than half (52%) of the apps’ users discover new products from TikTok ads. So, purchasing ads to promote your original artwork could potentially bring in twice the number of leads and customers. In addition, its creative partners like Canva and Vimeo make creating an engaging video for your art business a snap.
Include Interesting Graphics and Effects
Add engaging graphics and effects to stand out from other users in your art niche. If you’re not into creating unique branded graphics, you can always employ one of many fun effects. Search under the Effects tab and select from the available categories
Coordinate Your Video Posts with Other Social Media
During significant marketing campaigns, consider posting information about where people can find your paintings online or other art products and services on other social media apps as well. Don’t hesitate to ask people to join you on Instagram, YouTube, Twitter, and Facebook. This method guarantees they’re exposed to your message more than once and on more than one platform. Remember, they’re less likely to forget about that beautiful art for sale you mentioned earlier in your latest post if you remind them.
Mention Your Website and Add Bio Links
Once you have it up and running, another critical way to bring people to your website is to mention your art website in your video posts during your marketing campaigns and special offers. As discussed earlier, remember to add links to your Bio so buyers can quickly make their way to your website, shops, or stores.
Regularly Communicate with Your Audience
Your fans and followers want to know you care about their thoughts and opinions. Show them that you appreciate their input. Spread encouragement and kind words whenever possible. Also, visit their pages as well and comment on their videos. Social media is about conversations. Potential art buyers and current collectors value this type of interaction.
Use Relevant Hashtags
Although hashtags are mentioned earlier in this article, knowing which ones will bring you the most engagement and business is a vital part of your art marketing strategy. When choosing specific hashtags to include on your posts, use the following advice:
- Use relevant trending hashtags and add your artsy take to your video post.
- Include art and niche-related hashtags that best describe your work.
- Add hashtags related to art challenges in which you participate.
How to Find and Grow Your Audience
As part of learning how to sell your art on TikTok, you must figure out unique ways to find and grow your artist audience. However, if you want to become a successful social media force of nature, don’t neglect these simple steps:
I know, when you’re a new user, the thought of posting every day seems daunting. So, you may want to start posting only twice a week until you can work daily posting into your busy schedule. Consistency is critical to your art business exposure and growth.
Research Artists Creating Similar Work
To steadily gain momentum on this platform, it’s vital to check out the pages of artists producing artwork like your own. First, observe the format of their videos. Notice what does and doesn’t work. Read their comment section. What does their audience say about the artist and their art? Also, being aware of how many times they post will give you an idea of when and how often to post yours. Finally, notice the content of their posts. For instance, do they get high engagement for sharing stories about their art process? Whatever it is, it’s worth noting so you can create quality content with a spin that’s distinctly yours.
Ask Collectors and Viewers to Share
Once you’ve established a thorough understanding of your audiences’ preferences, ask collectors and viewers to share your posts and profile page. With this tactic, you create a solid social media referral system. Of course, you don’t have to do this every single time you make a video. That would be spammy. Save it for marketing campaigns, sales offers, or contests.
Sign up For a Pro Account
To determine how well your posts are performing, you’ll want to sign up for a Pro Account to study the metrics of your profile. In addition, you’ll receive essential metrics like gender, interest, and location to help you create strategically targeted content. Besides, it’s free, so you don’t have to pay to access these extra features.
Everyone loves the chance to win something they find valuable. So, if your audience has been admiring some of your latest pieces, you might want to offer them a chance to win a free, archival print. You could ask them to sign up for your newsletter, share a branded hashtag or take part in a challenge in exchange. There is no limit to your marketing possibilities.
Monetizing your Account
If you’ve been wondering how to make money on TikTok, you’re not alone. It’s a reasonably straightforward process, but it’s not a guarantee. Still, to give your brand a better chance at success, you’ll need to figure out how to set up your account to conduct business.
How is that done?
Follow these suggestions to make more money on TikTok:
Understand Your Target Audience
Knowing your audience and what drives them to engage with your art will help you figure out how to get paid on TikTok. There are several paths to monetization. Many of the highest earners use various methods to increase their income.
Link Your Profile to Your Instagram Shop and Website
When your audience becomes comfortable with you and the art content you produce, eventually, they’ll want to become a collector. If you provide a link in your profile, future collectors can effortlessly make a beeline for your Instagram shop, website, or online store. Then, add affordable collectibles like printed cups, iPhone and iPad covers, T-shirts, and a variety of your artwork in different sizes and price ranges.
Connect to TikTok Creator Fund
Once you’ve built up a large following, you can make additional income through TikTok Creator Fund. The precise amount of money you earn depends on how often you post, your audience size, and user engagement quality. Unfortunately, if you’re a TikTok beginner, you’ll have to find other ways to earn income.
Accept Donations through Live Gifting
With the apps’ Live gifting feature, you can monetize your account through live streaming. In addition, TikTok is different than other social media platforms in that it allows your followers to send you virtual gifts/donations as a form of appreciation. You can then redeem these gifts for payment.
Sell Branded Merch to Collectors
Another simple way to monetize your content is to sell your artwork and branded products to your collectors and fans. For example, print-on-demand companies like Pixels and artist websites like Art Store Fronts allow you to make archival prints and printed commercial products. Fans and collectors appreciate owning a part of your brand and message. Additionally, whenever they use your products and services in their homes or wear your clothing items, they advertise your business to their friends and family.
Use TikTok Ads Manager
While many unpaid marketing opportunities exist, you can also use paid advertising to increase your brand awareness and acquire more leads and customers. In addition, TikTok ads ensure the right demographic of users views your content. Another benefit is that it integrates perfectly with Shopify so that you can track your ads performance straight from your Shopify store.
Partner With Top Brands
Once you’ve reached a micro-influencer status and know you produce valuable content, you can take advantage of Creator Marketplace.
TikTok’s unique Creator Marketplace feature helps connect popular brands with appropriate influencers. In addition, it removes the misunderstanding and hesitancy brands commonly experience when approaching influencers.
TikTok Artist Success Stories
Yes, artists can be successful on this relatively new platform. Here are a few examples to inspire you to action:
At 73, Shiabasaki’s warm, joyful smile, child-like enthusiasm, and colorful watercolor paintings and drawings have captured the imagination and admiration of his 417,000 TikTok follower base. His content consists of short tutorials and expert art-supply recommendations.
At 19, this Saint Paul, Minnesota, artist earned 90,000 selling clever pop-art paintings on TikTok. Labuzetta, whose subject matter ranges from celebrities to superheroes, boasts an impressive following of 1.4 million users. He even accepts requests from his audience to create work based on characters and subjects they love.
Alpay Efe’s profile provides users with a window into his photorealistic painting process. He specializes in time-lapse posts, which show his work from start to finish. Efes’ vibrant, punchy style is reminiscent of movie posters and fantasy art.
Figuring out how to sell art on TikTok is more accessible than you think. However, your age or lack of technical ability shouldn’t stop you. There are plenty of online articles, guides, videos, and tutorials to help you complete your TikTok marketing mission.
Can you think of someone who would benefit from this TikTok article? Then send them the link or share it on your social media pages? Also, if you have any additional advice on TikTok marketing, make sure to comment below.
Meet The Author
Marisa D. Aceves
Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.