Article by Marisa D. Aceves
How To Find Content Ideas For Your Blog Part 2
Every marketer has been there.
When you enter content, no man’s land, it seems like there is no way out.
Are you frustrated with trying to look for original, relevant content ideas?
Do you procrastinate writing your business blog articles for fear of showering your audience with posts everyone else is sharing?
I know the feeling.
Being a content connoisseur is no easy job, but someone has to do it.
It might as well be you.
Last week we covered how to use Ubbersuggest, Quora, and Answer The Public to find valuable content ideas to captivate your customers and leads.
Today, we’ll cover three more overlooked ways to produce engaging content.
Let us begin.
I know you are sick of the unsavory aspects of social media. Still, it is an excellent place for connecting with potential long-term customers and finding unique content ideas. In addition, hashtags make it easy to search for valuable content.
First, however, it is best to discover which content people engage with the most. Then, you have to check the amount of engagement each post receives. In this example, I will use customer relationship management. When you type customer relationship management in the search box at the top of the page, a list of Instagram posts with the hashtag emerges.
Hover over each post, and you will see two measurements of engagement. A heart icon represents likes; a quote icon represents comments.
Scroll down the page and find a post with many engagements (likes and comments). Click on it. How is the post content different than the majority of the content you have read on this subject matter.
While you are analyzing Instagram post content, ask yourself these questions:
- Does the post include helpful suggestions?
- Does it approach a well-tread subject from a unique perspective?
- What could you learn from the format?
- What are people saying in the comment section?
Remember, you do not need to create long, drawn-out essays. Instead, a simple, concise explanation is often the most effective.
Additionally, using software like upfluence, tagger, and Grin can help you identify influencers to follow, nearly doubling the chance of discovering the best industry content.
Google is a famous search engine with which everyone is familiar. However, it is also an easy way to find top content. This is because the detailed algorithms will immediately locate the most relevant, up-to-date content. In addition, it provides helpful keyword suggestions related to your keyword search.
Go to the Google Search Home page and type your keyword or phrase. Then press return. Once you have done that, you arrive at the web search page for your selected topic.
Click next to your keyword in the search window, and you will see a drop-down menu with additional search suggestions.
A little further below, you will see the People also ask section.
This section lists questions many people ask about your chosen topic. All or any of these could form the basis of a great article.
Moreover, you can visit each website to study article format, content, and engagement. Expand on the topic. Carefully consider what is not covered.
Google trends software helps you explore popular topics on the web. Precise analytics show you several ways you can measure interest in your subject. In addition, you can discover interest over time and by subregion and related topics and questions. This comprehensive approach aids you in deciding which topics to cover and when.
To use Google Trends, visit the home page, enter your keyword or phrase in the search box. Then, click next to the keyword in the search box to view the drop-down window. There, you can select a Search term, Field of study, or Topic. For this example, I will choose the Search term option.
As you can see from the chart at the top of the page, interest over time for customer relationship management has been pretty steady. Above this chart, you will see a handy menu with the items: United States (hint: or your country of origin), Past five years, All categories, and Web Search. Each of these categories has a drop-down menu to help you narrow down your search. Click on the downward arrow next to the menu item to view each selection.
Scroll down to view the Interest by subregion chart. This chart shows you exactly which subregions are searching for your topic. Now you can use this information to create a strategically targeted content strategy without all the fuss. Once you know which regions are the most likely to view your content, you can study them and adjust your writing voice to be more appealing to your audience.
Next, you will see the Related topics and Related queries charts.
The Related topics chart shows you several topics related to your original search term that you can also use for the subject of future articles.
Google Trends notifies you which related topics are trending or on the rise. Hover over each selection, and a line of dots will appear. Click this line.
A drop-down menu will provide you with the choice of searching on Google for the related topic, comparing it to your original topic search, or exploring the related topic further. At the top of the chart, you will see a series of icons. The menu items give you a choice to view top or rising content, download your list of related keywords, embed or share them.
The Related queries category provides a list of questions people search for related to your topic. Use any or all of these suggestions to write engaging articles that answer your customer’s most pressing questions.
That wraps it up for Part 2. Finding atypical content ideas will always remain a challenge for small, medium, and large businesses. The key to hunting down the best content is to go where few marketers have gone before. Polling or surveying your customers is helpful, but it is not always enough to build an exceptional blog. So if you are still wondering how to collect content for your blog, tune in for Part 3, where I show you three more alternative places to search for ideas.
What other sources for content creation have you tried? Feel free to share in the comment section.
Meet The Author
Marisa D. Aceves
Hello, my name is Marisa D. Aceves. I’m a forever curious B2B/B2C freelance writer, artist, and marketer. When not slaving away in the studio, I enjoy sharing articles on marketing strategies and tools and technologies. Follow my blog and receive my latest tips on art marketing, digital marketing, and business software reviews.