Marisa D. Aceves. Pigment Landscape: Crevice. digital photography http://www.acevesart.com/
Not too long ago, I caught my mother browsing the virtual pages of one of her favorite online sites that funds and features innovative art/design related small businesses, The Grommet.
Eventually, she came upon a lady that used her creativity to come up with several unique furniture pieces.
When the lady was asked how she took her present collection from idea stage to a marketable product, she confidently stated, “I believed I could, so I did.”
Whether we are involved with fine art, arts and crafts, performing arts, literary arts or design, we all have to sum up the courage to take our product to market.
No one told this particular lady it was going to be easy.
They probably neglected to point out the many obstacles she would encounter, the costs she would incur, or the motley tribe of naysayers that would try to convince her that she didn’t have the intelligence or the talent to make her idea a reality.
Nevertheless, she soldiered on, either oblivious or resistant to the many challenges that lay ahead until she pitched her product to the right venue.
What is the difference between the lady and her creative counterparts still struggling with the idea of promoting their work?
Unlike her peers, she believed with all her heart that her product had value and was valuable to others.
When you truly believe that you are producing something of value, you make more of an effort to find an audience that will appreciate what you create.
No matter what you like to tell yourself, belief really does play a big role in your productivity and whether or not you reach your true potential.
Despite spending the necessary time it takes to develop your skills, art is largely a subjective experience.
Some will love what you do, others will have a different preference.
Here are some of many reasons why people avoid their creative destiny and how to overcome them:
1) Operating emotionally instead of rationally – As an artist, you rely to a certain extent on what other people say and do. However, you should not let your negative emotions about perceived failures, mistakes and disagreements determine your future success. Sometimes, you have to consider a more rational approach to your business and art making. If you’re not making mistakes along the way, you’re not growing. There must always be room for growth and improvement. Otherwise, you’re dead and your art business is dead. You’re not your mistakes or career disappointments, they have no power over you unless you let them.
2) Operating your business exactly the way others do – While observing what works for others and applying it to your business is not a bad thing, trying to operate it exactly the way someone else does may not be what is best for you. If you feel that your business and business approach is not your own, the resentment you feel may cause you to want to distance yourself from what you used to love. Never lose what makes you unique, it will set your art business apart from others, but refrain from feeling obligated to lose you individuality in the process.
3) Giving into the opinions of others – No matter where you are in your career, it’s easy to get discouraged when colleagues try to tear you down and belittle your accomplishments. You can be their puppet, letting them guide you to places of greater isolation, lower self-esteem, and overwhelming negativity or you can politely wish them well and use their refusal to be professional and positive to fuel your desire to see your ideas, dreams and visions to fruition. Take back your power and work to make it happen.
In the course of pursuing your artistic passion, you may find your business takes a different direction then you initially thought it would, but at least you can continue with the realization that you didn’t give up.
When you take the time to think about it, that is a victory worth celebrating!
As you explore the artistic potential that this period in time provides, I hope that you not only grow in your understanding of your individual discipline, but also in the confidence it takes to share and communicate with others.