*Author’s Special Note: Legitimate content marketers, businessmen and women who sell great products and write helpful articles should not think that I am targeting this rant towards them. I am not. Only I am sick and tired of all of the charlatans and conmen that give anyone even trying to run a legitimate business a bad name. They populate the internet spreading their dangerous seeds of deception, living off the backs of desperate people. Quite frankly, they deserve to know that consumers do not appreciate their scams or improper use of internet real-estate .
Advice should be helpful.
When you look for information about how to increase your business outreach using social media, how to increase blog traffic to your site or how to sell your art and creative product/s you just want to know one thing….
Is there anybody out there that understands your individual frustrations, your perceived internet marketing agony!
There’s nothing like searching all over the internet for that special bit of information that you hope is going to change your world immediately.
The scenario almost always begins like this: You spot what appears to be a helpful article on the first two pages of a search.
This article speaks to you and appeals to your need to solve a marketing problem that you just can’t seem to grasp.
It has a juicy, irresistibly clickable headline ..so you click the attached link in the hopes that this time,
you’ve found something both useable and shareable.
Ahhhhhhhh…….dream on folks. The majority of the time, what you receive in return for your click is just more of the same advice that you’ve read a hundred other places.
If it is useful information, it is either cloaked in metaphor and symbolism or it uses technical language and involves plug-ins that will take a week or more for the average person to figure out (in both cases, you need an interpreter).
So what are we to do?
Stop reading and tweeting it!
Knowing all of this, how many times have you tweeted these cryptic articles anyway just to fill somebodies “tweet something useful” advice.
“Well, I’ve got to tweet something,” you say to yourself, but really you know darn well that it won’t help your business campaign or bring people to your website. The only one benefitting from your social media sharing is the person that originally posted the article.
These experts of persuasion successfully convince you that somehow by continuing to follow their advice, that you too (with enough hard work and dedication) can experience similar financial independence.
It sounds like yet another pyramid scheme, doesn’t it.
While you look like a social media dummy, they levitate over everyone else’s heads, whirling about some karmic poppy field..occasionally touching down to bless their dutiful subjects/followers with bits of wisdom and the occasional nudge -wink of encouragement.
Sometimes, they will pull out a chosen apprentice or two that they strategically plucked from the internet trenches as a sort of testimonial to their coaching success.
Ask yourself, if taking their advice and applying it in real time was that easy wouldn’t everyone else be in the same position????
There is another thing that people willing to take their advice might want consider : If they give out all the information about how they became successful at what they do, wouldn’t they be giving away that steady, reliable source of income by increasing their competition?
Why would they do that?
Maybe the source of their income is the people buying their packages which gives them a cut.
While there is nothing wrong with paying them for their research, you need to go in with “Your eyes wide open.”
Are they aware of some secret knowledge that the rest of us do not have access to?
Hmmm…maybe… or perhaps they’re just excellent copywriters who know how to capture your attention and make you believe that they have something special to give you that you just can’t get any place else.
But can you?
Yes you can, it’s just not always going to be presented in as entertaining a format.
Right about now, you are probably asking yourself, where can I get truly helpful information that doesn’t just entertain me and convince me the same information I’ve been receiving is some new insight?
Let me get back to you on that one.
I have a feeling that if I do find the answer, it will ultimately end up sounding something like this…
There are several helpful articles on the internet with great insight, but the people writing them are not always the most articulate or the most computer savvy. Many still struggle with how to write strong copy, as this is a skill that requires a great deal of practice. Finding them is like finding a needle in a haystack because they still haven’t figured out how to optimize their blog for search engines. Nevertheless, useful content does exist for your business, it just does’t always come in the sleekest of packages.
Remember there’s a lot of good advice out there, just don’t be so desperate to make next month’s light bill that you forget that success happens over time not overnight.