Sharing your artwork with the world is not only an inherent need for most artists…
It is a marketing necessity.
When you film your art, you are providing art collectors, fans, and students with a window into your studio experience. The internet provides a variety of social platforms that can help you increase your visibility and customer base.
Do you know how to use them both safely and effectively?
Here are some simple suggestions for how you can market your work using video without subjecting yourself to theft and copyright infringement:
1. Mastering Medium Specific DIY Demonstrations – Instead of taping your artistic process from start to finish, consider creating demonstrations on how to master basic skills and techniques that relate to the medium that you are most familiar with. For instance, if you are a painter, you may want to video tape a demonstration on how to mix oil paints or how to apply glazing methods. The beauty of video demonstrations is that they don’t have to be long detailed productions. Make sure to provide a link to your main website. If other artists find your demonstrations useful, they just may decide to visit your website on a regular basis. This could help increase traffic to your website and therefore increase your visibility on the web.
2. Tapping Into The Hidden Potential of The Artist Webinar – If you have ever dreamed of teaching a room full of eager, bright, wide-eyed students, then artist webinars are for you. You don’t have to send an application for employment to your local university, the internet is your university and your the professor. All you need is a camera and an eagerness to share your knowledge with others. While most workshops are held at specific physical locations, webinars (a live workshop, seminar and presentation rolled up into one) can be made available to whomever signs up for enrollment.
3. Sharing Your Unique Artistic Experience Through Video blogging – Video blogging offers your audience the experience of a “sit-down conversation” with you that regular blogging does not. You can share your inspiration for a painting, sculpture, photography series etc. This particular style of blogging is especially appealing to people who feel uncomfortable with writing about their business, but love to tell stories or chat with people. Your customers, students, and admirers get a chance to see the face behind the work. This helps them to relate to you on a completely different level and can increase interest in you and the type of work that you produce.
While doing something a little different, can be scary at times, the risk is worth it as long as you look before you leap. With all of these video suggestions, it is helpful if you put yourself on a schedule and come up with a sound marketing strategy before you attempt to promote your work in this manner.
Note: A “fly-by-the-seat-of-your-pants” approach is never a good idea. It is important that you are organized and are aware of the information that you want to share with your audience. If you fail to present the information in a clear, concise manner, people may become confused about what you are trying to say and leave your site.
*If you have any comments or questions regarding this article, feel free to contact me! I’d love to hear from you!