Last week, we covered marketing tactics that make our email experience a little less pleasant, Ranting and Storytelling with few tips. If you missed out on last weeks post, click here to read Part 1!
This week, we will cover SCHOOLYARD BULLY(ING) and PUSHY PEPPERMINT PATTY(ING):
This tough, tell-it-like-it-is marketing approach might appeal to you initially, especially if you are seeking specific information about sales or networking etc. and are sick of people giving you the “run around.” However, what seems to be a “light a fire under your butt” great idea to increase your overall motivation and productivity quickly descends into an unwelcome barrage of verbal abuse. It all starts with those irresistibly sarcastic “in-your-face” headlines that somehow you just have to click. You do click, because you must! Then after you read the article that does have some helpful advice, you can’t shake the feeling that you’re being bullied into action by the marketer. At some point in our lives, we do have to come to terms with the fact that we may have to correct some bad habits that keep us from performing to the best of our ability. Still, if we subscribe to a business service with the plan that eventually, we might make a purchase, the last thing we want to do as potential customers is to leave with a feeling of utter embarrassment and defeat. Schoolyard bullying is especially cruel because it uses reverse psychology to point the finger at the subscriber when they start asking questions or have legitimate concerns. The subscriber is made to feel that the very act of their seeking help means that they are a hopeless, wimpy loser that doesn’t deserve success in their field unless they put up with the “persistent tongue-lashings” of the marketer. Why put up with abuse you will eventually pay for in dollars. Unless you are a “glutton for punishment” find a kinder, gentler professional who can firmly guide you and answer all questions respectfully.
PUSHY PEPPERMINT PATTY(ING)
This funny, bubbly marketer wins you over with their sly wit and down-to-earth style. At first, they fill your in-box with me-too emails, perhaps in the hope that if you can relate to them as another human being, you’ll want to buy from them later. Then, when they’ve slowly weaseled their way into you mind and heart, they hit you with helpful business links and some packages that they know you’ll want to buy. Many of these business packages are affiliate marketing links of course and some of these are quite expensive. You are on a budget and just getting started with your business, so in general, you are not financially independent enough to take advantage of the leads that they send you. Yet it seems that the whole purpose of seeking a subscription to help your small business grow is so that you can achieve financial independence. Now you begin to realize something that had not initially occurred to you before. Perhaps your subscription to their business blog is so that THEY can gain financial independence on the last “bottom dollar” of the struggling individuals seeking their help! LOL, you new business BFF is their own best friend not yours. File this away for future reference and find yourself a more affordable option.
There are probably several other examples of annoying marketing schemes that we almost fall for until we notice the signs that something just isn’t right. As time goes on and we empty our crowded inboxes, many of us will eventually discover that we are not alone. We do not have to be victims of internet deception. Taking a more proactive approach and familiarizing ourselves and others with the scams that are out there can help us all avoid future grief and frustration at the hands of the latest wave of scammers.
*If you have any comments regarding this article or advice you’d like to share with others, please let me know. I’d love to hear from you!